Apple Shares 2017 Holiday Gift Guide

Apple today updated its website to add a holiday gift guide, recommending Apple products for people to purchase for friends and family this holiday season. This year's gift guide is bedecked with tiny people and Apple devices displaying holiday scenes.

The flagship iPhone X, priced at starting $999, is front and center the gift guide, with Apple also highlighting the Apple Watch Series 3 models, the iPad Pro, the MacBook Pro, and the 4K Apple TV.

applegiftguideiphonex
Accessories for each product are listed below each item, with Apple recommending things like AirPods, iPhone X phone cases, Apple Watch bands, the Apple Pencil, Beats Studio3 headphones, and more.

Several third party accessories are also shared on the page, including Sphero's R2-D2 robotic droid, a new DJI Mavic Pro in an exclusive Alpine White color, the Lifeprint Photo and Video Printer, Belkin's Boost Up Wireless Charging Pad, and the CliqueFie Selfie Stick.

applegiftguideapplewatch
Even more accessories are highlighted in a separate "More Gifts" section, with Apple sharing suggestions on accessories at a range of price points and for several different ages.

applegiftguidemacbookpro
Every year, Apple offers an extended return period during the holidays, and as of today, the new return period is in effect. Most products and accessories purchased between November 15 and December 25, 2017, will be eligible for return until January 8, 2018 in countries that include the United States, Australia, the UK, Canada, Germany, France, Sweden, the Netherlands, Hong Kong, and Japan. Apple also offers free two-day shipping on all purchases.

Apple will likely be offering a Black Friday sale on Friday, November 24, so if you're planning to buy an Apple product from Apple, it could be worthwhile to wait. Last year, Apple offered customers free Apple Store gift cards worth up to $150 with the purchase of select products.

Popular Stories

Low Cost MacBook Feature A18 Pro

Apple Is Expected to Launch These Four MacBooks in 2026

Friday January 9, 2026 8:17 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Subscribe to the MacRumors YouTube channel for more videos. ...
iPhone Top Left Hole Punch Face ID Feature Purple

10 Reasons to Wait for This Year's iPhone 18 Pro

Thursday January 8, 2026 2:56 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 18 Siri Personal Context

Apple Confirms Google Gemini Will Power Next-Generation Siri This Year

Monday January 12, 2026 7:38 am PST by
In a statement shared with CNBC today, Apple confirmed that Google Gemini will power the next-generation version of Siri that is slated to launch later this year. "After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models and we're excited about the innovative new experiences it will unlock for our users," the statement...
iOS 26

Here's What's New in iOS 26.3 So Far

Monday January 12, 2026 1:15 pm PST by
Apple today seeded the second beta of iOS 26.3, nearly a month after the first beta. So far, the update includes a couple of new features for iPhones. iOS 15.3 through iOS 18.3 were all released in late January over the years, so it is thereby likely that iOS 26.3 will be released towards the end of this month as well. The update is compatible with the iPhone 11 series and newer. Below,...
Apple Creator Studio

Apple Introduces New 'Creator Studio' Bundle of Apps for $129 Per Year

Tuesday January 13, 2026 6:11 am PST by
Apple today introduced a new Apple Creator Studio bundle that offers access to six creative apps, as well as exclusive AI features and content, as part of a single subscription. In the U.S., pricing is set at $12.99 per month or $129 per year. Here are the six apps included with an Apple Creator Studio subscription:Final Cut Pro on the Mac and iPad Logic Pro on the Mac and iPad Pixelmator...
iOS 18 Siri Personal Context

Elon Musk Reacts to Apple and Google Teaming on Gemini-Powered Siri

Monday January 12, 2026 11:38 am PST by
Elon Musk today expressed concern about Apple and Google partnering on a more personalized version of Siri powered by Google's generative AI platform Gemini. "This seems like an unreasonable concentration of power for Google, given that [they] also have Android and Chrome," wrote Musk, in a post on X. Musk serves as CEO of xAI, the company behind Gemini competitor Grok. It is unlikely...
Apple Intelligence iPhone 16

Google Gemini Partnership With Apple Will Go Beyond Siri Revamp

Monday January 12, 2026 8:48 am PST by
Apple and Google today announced that Google Gemini will help power not only a more personalized version of Siri, but a range of future Apple Intelligence features. "Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google's Gemini models and cloud technology," the companies said, in a statement. "These...
iOS 26

iOS 26.2.1 Update Coming Soon for iPhones

Monday January 12, 2026 8:19 am PST by
iOS 26.3 will likely be released to the public later this month, but it appears that Apple is preparing to push out another software update in the interim. Apple's software engineers have started testing iOS 26.2.1, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. The update will likely be released at some point this week or next week. ...

Top Rated Comments

akodakmoment Avatar
107 months ago
What they need to share is that iPhone wallpaper.
Score: 9 Votes (Like | Disagree)
udayan81 Avatar
107 months ago
Apple and black friday , don't really go together. Getting 50$ off or some gift card is of no use, because when the tax gets added that part gets nullified already. At any rate, guess it's something better than nothing. But, just saying it's not really much of an incentive to go rushing to buy something.
Score: 5 Votes (Like | Disagree)
DisNerd Avatar
107 months ago
Kinda weird that this is predating the HomePod no?
Score: 5 Votes (Like | Disagree)
Jbusick7944 Avatar
107 months ago
Can't wait to see how Apple "discounts" their products for Black Friday and manages to keep a straight face while doing so...
Spend $2700, get $150 (that you can only spend with Apple).
Score: 4 Votes (Like | Disagree)
44267547 Avatar
107 months ago
Why would Apple need to give huge discounts on products? They have no problem selling their stuff. They forecast to sell nearly $1 billion a day in their holiday quarter.
It's not about an issue selling their products. It's their Black Friday deals aren't really all that competitive. Nor are you really saving a lot of money by receiving a gift card that you pay full price for a product to begin with. Most are in the market for Black Friday to find heavily discounted products that normally would retail at full value. The gift card is just a bonus if it comes with it.
Score: 3 Votes (Like | Disagree)
Chupa Chupa Avatar
107 months ago
Yeah sure, Apple "shares" 2017 Holiday Gift Guide in the same way customers "donate" to Apple Store.
Score: 3 Votes (Like | Disagree)