Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
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Apple's Black Friday Event Kicks Off in United States With Free Gift Cards Worth Up to $150
The offers are available through Apple's website and retail stores in both countries. Each customer is limited to two gift cards per product category. Refurbished products and educational store purchases do not qualify.
U.S. rebate amounts include:
- Macs: $150 (iMac, Mac Pro, MacBook, MacBook Air, and MacBook Pro sans late 2016 models)
- iPad Pro: $100
- iPad Air 2 and iPad mini 4: $50
- iPhone 6s and 6s Plus: $50
- iPhone SE: $25
- Apple Watch Series 1: $25
- Apple TV: $25
The one-day promotion is also ongoing in the United Kingdom (up to £120) and elsewhere in Europe, including Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, and Switzerland.
Apple's offers are rather lackluster considering better Black Friday deals are available on select iPhones, iPads, and Macs from authorized resellers such as B&H Photo Video and MacMall. Moreover, many of Apple's newest products such as the iPhone 7 and MacBook Pro with Touch Bar are not eligible for the gift card promotion.
The one-day shopping event has concluded in Australia and New Zealand, where it is now Saturday local time.