Localytics

By MacRumors Staff

Localytics Articles

iPhone X Outpaces iPhone 8 Series in First Weekend Adoption

Monday November 6, 2017 9:45 am PST by
A new study suggests the iPhone X recorded a higher adoption rate than the iPhone 8 and iPhone 8 Plus over each device's first three days of availability. After the first weekend of sales, the device is estimated to have captured nearly one percent market share among all iPhone models, the highest over that time since the iPhone 5s, according to mobile engagement platform Localytics. By ...

iPhone 8 Adoption Expectedly Lower After First Weekend of Sales as Customers Await iPhone X

Monday September 25, 2017 5:00 am PDT by
New data shows iPhone 8 and iPhone 8 Plus adoption was lower than previous models over the first three days of availability. During the first weekend of sales, the devices combined for an estimated 0.7 percent market share of all iPhone models, the lowest since the iPhone 5s in 2013, according to mobile engagement platform Localytics. With an estimated 0.4 percent market share, the iPhone ...

iPhone SE Sales Forecasted as 'Lackluster' Over First Weekend

Monday April 4, 2016 7:40 am PDT by
While it appears that Apple has elected not to share first weekend sales numbers for the iPhone SE, as it has done in the past for some flagship models, multiple analysts have forecasted that sales of the new 4-inch smartphone were "lackluster" during its first three to four days of availability. In a research note issued today, KGI Securities analyst Ming-Chi Kuo questioned last week's CNBC ...

Older iPhone 5 and iPad 2 Models Still Lead Apple's iOS Device Lineups in Usage

Monday September 8, 2014 7:58 am PDT by
As Apple prepares to launch its new iPhone 6, the iPhone 5 remains the company's most popular model in use, claims Localytics in a report that examines both mobile and web app analytics data from over 100 million iOS devices for the month of August 2014. According to the report, the iPhone 5 has 27 percent market share, edging out the year-old iPhone 5s, which has 25 percent. The now free on...

iPad Air Receives 50% Boost in Activations Over Black Friday Weekend

Wednesday December 4, 2013 6:49 am PST by
A number of retailers have noted that the iPad Air was a top seller over the Black Friday shopping weekend, and new data from Localytics indeed shows that to have been the case. Localytics, which tracks the number of new devices showing up through its analytics network of over 20,000 apps and over one billion devices, saw a 51% increase in new iPad Air devices compared to the previous weekend. ...