iPhone 8 Adoption Expectedly Lower After First Weekend of Sales as Customers Await iPhone X

New data shows iPhone 8 and iPhone 8 Plus adoption was lower than previous models over the first three days of availability.

silvergoldiphone8
During the first weekend of sales, the devices combined for an estimated 0.7 percent market share of all iPhone models, the lowest since the iPhone 5s in 2013, according to mobile engagement platform Localytics.

With an estimated 0.4 percent market share, the iPhone 8 Plus recorded higher first weekend adoption than any Plus-sized iPhone ever, as demand continues to shift towards the larger 5.5-inch smartphone.

New iPhone Adoption Lower than Previous Models
It is important to note the data does not represent actual sales of the iPhone 8 and iPhone 8 Plus, but measures users who have received the devices and started using one of the 37,000 apps integrated with the Localytics SDK.

The slow start for the iPhone 8 and iPhone 8 Plus is unsurprising, as the type of customers who would rush to purchase a new iPhone during the first weekend are likely waiting for the iPhone X to launch in November.

"Apple is betting big on the iPhone X, and so far it looks like consumers may be doing the same," said Localytics.

Apple stopped releasing first weekend sales numbers for new iPhone models last year, as demand typically outweighs supply, so the company feels it is no longer a representative metric for investors or customers.

In years past, we've announced how many new iPhones had been sold as of the first weekend following launch. But as we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7.

These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers. Therefore we won’t be releasing a first-weekend number any longer.

iOS 11's estimated 22 percent adoption is also lower than previous versions through the first six days of availability.

iOS 11 Adoption Lower than Previous Versions
These numbers may or may not be completely accurate, but together with shorter lines reported at Apple retail stores on iPhone 8 launch day, there is an overall sense there will be overwhelming demand for the iPhone X.

Top Rated Comments

LIVEFRMNYC Avatar
41 months ago
I'm not buying into the "everybody is waiting for the iPhone X" excuse.
Score: 78 Votes (Like | Disagree)
Aluminum213 Avatar
41 months ago
No one wants a four-year-old giant bezel design? Shocking
Score: 51 Votes (Like | Disagree)
sequential Avatar
41 months ago
Of course no-one wants a phone that's going to be considered dated in 2 months.

Not that I'll be buying the ugly X phone either though.
Score: 32 Votes (Like | Disagree)
justperry Avatar
41 months ago

I'm not buying into the "everybody is waiting for the iPhone X" excuse.

Exactly this, I think that one is just too expensive, I actually hopes it sells way less than Apple is expecting so they might consider pricing on new iPhones, they just got too expensive in the last few years.
Score: 30 Votes (Like | Disagree)
Piggie Avatar
41 months ago
Ask Tim Cook.

He will get up on stage and with a straight face say he's overwhelmed by the amazing response to the new phone and could not be more delighted with how much people love them.
Score: 23 Votes (Like | Disagree)
bad03xtreme Avatar
41 months ago
I will be getting an 8 model, my 6 is dying and I will never spend $1k on a phone plain and simple.
Score: 20 Votes (Like | Disagree)

Top Stories

0 Deals Hero

Black Friday 2020: Best Apple Deals to Plan For

Saturday November 21, 2020 10:00 am PST by
In the lead-up to Black Friday next week, we've been putting a spotlight on the best deals coming from various retailers like Best Buy and Walmart. In an effort to further prepare our readers for the best Black Friday deals, we're breaking down what we think should be on your radar for Black Friday in 2020. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...
m1 mac mini vignette

Apple Lists M1-Based Mac Mini Logic Boards With 10 Gigabit Ethernet in Internal Parts Ordering System

Friday November 20, 2020 9:32 am PST by
While the new Mac mini with the M1 chip is only available with Gigabit Ethernet, Apple has listed multiple M1-based Mac mini logic boards with 10 Gigabit Ethernet in an internal parts list for Apple Authorized Service Providers. For every Mac mini logic board with Gigabit Ethernet in the parts list, obtained by MacRumors, there is a corresponding logic board with 10 Gigabit Ethernet:...
ipad pro 2020 display

Black Friday Week Kicks Off With Up to $150 Savings on 2020 iPad Pro

Sunday November 22, 2020 2:37 pm PST by
As we head into Black Friday week, we're seeing some of the best deals of the season so far, with Amazon and Best Buy today discounting the latest iPad Pro models by up to $150 at the lowest prices we've ever tracked on these models. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...
macos big sur m1 macs restore issue

Apple Provides Instructions to Fix macOS Reinstallation Errors on M1 Macs

Sunday November 22, 2020 3:30 pm PST by
Shortly after the launch of Apple's new M1 Macs, we saw reports that attempts to restore and reinstall macOS on those machines right away could result in an installation error that would leave your Mac non-functional. Specifically, the error message would read: "An error occurred preparing the update. Failed to personalize the software update. Please try again." Over the weekend, Apple p...
iPhone 6s main

Rumor Claims iOS 15 to Drop Support for iPhone 6s and Original iPhone SE

Sunday November 22, 2020 9:25 am PST by
Apple will drop support for the iPhone SE, iPhone 6s, and iPhone 6s Plus in next year's release of iOS 15, according to a rumor shared today by Israeli site The Verifier. If the rumor is accurate, that would mean iOS 15 will be compatible with the following Apple devices: 2021 iPhone series iPhone 12 Pro Max iPhone 12 Pro iPhone 12 mini iPhone 12 iPhone 11 iPhone 11 Pro iPhone 11 Pro ...
new m1 chip

Craig Federighi: Native Windows on M1 Macs is 'Really up to Microsoft'

Friday November 20, 2020 11:57 am PST by
Following the release of the M1 Macs Apple executives have been doing interviews with a range of publications, and today, Ars Technica published another interview with software engineering chief Craig Federighi, hardware technologies lead Johny Srouji, and marketing VP Greg Joswiak. Much of the interview focuses on topics that the three have already covered in prior discussions, but there is ...
Walmart November Deals Hero

Black Friday Spotlight: Walmart Will Have AirPods Pro Down to Lowest Price of $169, and More Apple Deals

Thursday November 19, 2020 8:05 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Next ...
xlK6MS4MLqVFaskl

iFixit Shares iPhone 12 Pro Max Teardown Revealing L-Shaped Battery and Bigger Camera Module

Sunday November 22, 2020 2:53 am PST by
In the last of its iPhone 12 series teardowns, iFixit has published its iPhone 12 Pro Max disassembly, which reveals some unique differences in the design of the internals, including the full extent of the larger camera system responsible for the improved low-light performance on Apple's largest iPhone to date. On opening the iPhone 12 Pro Max, the first obvious difference compared to the...
apple leather sleeve

Leather Sleeve for iPhone 12 Models Now Available From Apple

Friday November 20, 2020 12:16 pm PST by
Apple today began selling the Leather Sleeve for the new iPhone 12 models, with the accessory having first been announced alongside the updated iPhones in October. Priced at $129, the Leather Sleeve is not a case and is designed to be removed when the iPhone is in use. It features a cutout at the front that displays the time, and it comes with a matching leather strap. According to Apple, it ...