iPhone 8 Adoption Expectedly Lower After First Weekend of Sales as Customers Await iPhone X

New data shows iPhone 8 and iPhone 8 Plus adoption was lower than previous models over the first three days of availability.

silvergoldiphone8
During the first weekend of sales, the devices combined for an estimated 0.7 percent market share of all iPhone models, the lowest since the iPhone 5s in 2013, according to mobile engagement platform Localytics.

With an estimated 0.4 percent market share, the iPhone 8 Plus recorded higher first weekend adoption than any Plus-sized iPhone ever, as demand continues to shift towards the larger 5.5-inch smartphone.

New iPhone Adoption Lower than Previous Models
It is important to note the data does not represent actual sales of the iPhone 8 and iPhone 8 Plus, but measures users who have received the devices and started using one of the 37,000 apps integrated with the Localytics SDK.

The slow start for the iPhone 8 and iPhone 8 Plus is unsurprising, as the type of customers who would rush to purchase a new iPhone during the first weekend are likely waiting for the iPhone X to launch in November.

"Apple is betting big on the iPhone X, and so far it looks like consumers may be doing the same," said Localytics.

Apple stopped releasing first weekend sales numbers for new iPhone models last year, as demand typically outweighs supply, so the company feels it is no longer a representative metric for investors or customers.

In years past, we've announced how many new iPhones had been sold as of the first weekend following launch. But as we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7.

These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers. Therefore we won’t be releasing a first-weekend number any longer.

iOS 11's estimated 22 percent adoption is also lower than previous versions through the first six days of availability.

iOS 11 Adoption Lower than Previous Versions
These numbers may or may not be completely accurate, but together with shorter lines reported at Apple retail stores on iPhone 8 launch day, there is an overall sense there will be overwhelming demand for the iPhone X.

Top Rated Comments

LIVEFRMNYC Avatar
45 months ago
I'm not buying into the "everybody is waiting for the iPhone X" excuse.
Score: 78 Votes (Like | Disagree)
Aluminum213 Avatar
45 months ago
No one wants a four-year-old giant bezel design? Shocking
Score: 51 Votes (Like | Disagree)
sequential Avatar
45 months ago
Of course no-one wants a phone that's going to be considered dated in 2 months.

Not that I'll be buying the ugly X phone either though.
Score: 32 Votes (Like | Disagree)
justperry Avatar
45 months ago
I'm not buying into the "everybody is waiting for the iPhone X" excuse.
Exactly this, I think that one is just too expensive, I actually hopes it sells way less than Apple is expecting so they might consider pricing on new iPhones, they just got too expensive in the last few years.
Score: 30 Votes (Like | Disagree)
Piggie Avatar
45 months ago
Ask Tim Cook.

He will get up on stage and with a straight face say he's overwhelmed by the amazing response to the new phone and could not be more delighted with how much people love them.
Score: 23 Votes (Like | Disagree)
bad03xtreme Avatar
45 months ago
I will be getting an 8 model, my 6 is dying and I will never spend $1k on a phone plain and simple.
Score: 20 Votes (Like | Disagree)

Top Stories

iphone 6 in hand

Apple Faces Another iPhone Lawsuit Over 'Programmed Obsolescence'

Monday March 1, 2021 6:44 am PST by
Apple faces a new class-action lawsuit that accuses it of deliberately releasing iOS updates that slowly reduce the performance of an iPhone, forcing customers to upgrade their devices. The lawsuit comes from the Portuguese Consumer Protection Agency, Deco Proteste (via Marketeer), which in a statement says that it will proceed with a case against the Cupertino tech giant because it...
PIA23764 RoverNamePlateonMars web

NASA Mars Perseverance Rover Uses Same PowerPC Chipset Found in 1998 G3 iMac

Tuesday March 2, 2021 3:21 am PST by
NASA's Perseverance rover, which recently made history landing on the surface of Mars, is powered by the same processor used in an iMac more than 23 years old. Image Credit: NASA As reported by NewScientist (via Gizmodo), the rover includes the PowerPC 750 processor, the same chip used in the G3 iMac in 1998. The main chipset is the same; however, there are differences between the...
magsafe charging brick feature

Prosser: iPhone 12 MagSafe Battery Pack to Feature Reverse Charging

Monday March 1, 2021 1:18 pm PST by
Apple is working on MagSafe-compatible battery packs that will be compatible with the iPhone 12 models, and leaker Jon Prosser today said on the Genius Bar podcast that one version of the battery pack will feature "reverse charging." According to Prosser, Apple is working on two versions of the battery packs, one that's a standard version and one that's a premium version with reverse...
rosetta 2

Rosetta May Be Removed From M1 Macs in Some Regions on macOS 11.3

Tuesday March 2, 2021 5:20 pm PST by
Installing the upcoming macOS 11.3 software update on an M1 Mac may result in Rosetta 2 being removed in one or more regions around the world. In the third beta of macOS 11.3 seeded to developers for testing today, MacRumors contributor Steve Moser uncovered new strings in the beta's code indicating that "Rosetta will be removed upon installing this update." Another new string reads "Rosetta ...
iphone 12 pro display video

iPhone 13 to Include 1TB Storage Option and LiDAR Across the Board, Says Wedbush Analyst

Monday March 1, 2021 4:00 am PST by
Apple's forthcoming iPhone 13 could include a 1TB storage option for some models and LiDAR Scanners across the entire lineup, according to a report from Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analyst Daniel Ives said that initial Asian supply chain checks gave the firm "increased confidence" that Apple's 5G-driven product cycle would extend well into 2022,...
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
iphone 12 120hz thumbnail feature

Kuo: iPhone 13 Lineup to Feature Smaller Notch and Larger Batteries, 120Hz Display for Pro Models, and More

Monday March 1, 2021 7:50 am PST by
iPhone 13 models will all feature a smaller notch, while the two Pro models will be equipped with low-power LTPO display technology for a 120Hz refresh rate, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Several other sources have previously claimed that some iPhone 13 models will support a 120Hz refresh...
Screen Shot 2021 03 03 at 11

MagSafe Charging Port for iPhone Appears in Apple Patent

Wednesday March 3, 2021 1:30 am PST by
In a newly granted patent, Apple envisions a type of connectivity port using an iteration of its magnetic MagSafe charger to charge an iPhone, potentially paving the way for a future without Lightning. Submitted to the United States Patent and Trademark Office on Tuesday (via Patently Apple), the patent outlines a three-pinned MagSafe charger, similar to the ones found in older MacBook...
apple transfer google photos 1

Apple Launches Service for Transferring iCloud Photos and Videos to Google Photos

Wednesday March 3, 2021 12:04 pm PST by
Apple this week introduced a new service that's designed to make it quick and easy for iCloud users to transfer their stored photos and videos to Google Photos. As outlined in an Apple support document, you can go to Apple's privacy website and sign in to see the "Transfer a copy of your data" option. If you select this and go through all the steps, Apple will transfer your iCloud photos and ...
galaxy s21 iphone 12 pro max front feature2

Kuo: Some 2022 iPhones to Abandon Notch in Favor of 'Punch-Hole' Display

Monday March 1, 2021 8:05 am PST by
At least some 2022 iPhone models will abandon the notch and switch to a "punch-hole display design" instead, similar to Samsung's recent high-end Galaxy smartphones, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Kuo said the hole-punch display design will be adopted by high-end 2022 iPhones at a minimum, and if production yields are good enough, all 2022 iPhone...