Turnout for iPhone 8 Launch in Australia 'Bleak' as Customers Hold Out for Upcoming iPhone X

Apple's iPhone 8 and iPhone 8 Plus are already available for purchase in countries like New Zealand, Australia, Japan, and China, and in Sydney, one of the first cities where the two devices became available, lines were short and there was little demand for the new smartphones.

iphone8andiphone8plus
The iPhone 8 launch in Sydney saw "a bleak turnout," reports Reuters, with fewer than 30 people lining up outside of the Sydney Apple Store on George Street. In past years, hundreds of people have lined up for new iPhones on release day.

Apple customers on Twitter have also noted shorter lines in other locations.

The perceived lack of demand for the iPhone 8 and mixed reviews about the device caused Apple stock to fall as low as $152.75 on Thursday. Hints of demand issues first popped up last Friday, when iPhone 8 pre-orders kicked off.

Ahead of a standard launch, pre-order supplies of new iPhones often sell out online, but that was not the case with the iPhone 8 and the iPhone 8 Plus. Hours after the two devices became available for sale, there was still plenty of stock, with September 22 delivery dates available either online or with in-store pickup.

Many customers appear to be waiting for the higher-cost iPhone X, Apple's new flagship device that will become available for pre-order on October 27. Priced starting at $999, the device features an edge-to-edge OLED display, upgraded cameras, and a new facial recognition system.

Supplies of the iPhone X are rumored to be extremely constrained, and it's been suggested that Apple will not be able to supply adequate amounts of the devices to meet demand until well into 2018.

Top Rated Comments

HardRain Avatar
57 months ago
Hold out for X, or just not not getting another iPhone this year?
Score: 54 Votes (Like | Disagree)
allenvanhellen Avatar
57 months ago
Slap an OLED panel across the whole front of the iPhone SE and sell it for the price of the 8 and they’d have huge demand.
Score: 41 Votes (Like | Disagree)
Sevanw Avatar
57 months ago
Hahaaaa, they look embarrassed to be there. Lol. And what happens when the lines for the X are also bleak? You're only assuming everyone is waiting for the X.
Score: 32 Votes (Like | Disagree)
star_nerdy Avatar
57 months ago
Could be worse. I worked for Apple when Verizon first got the iPhone.

I had to setup the displays and get the store ready for want Apple said was going to be a major launch. I had to plan the thing at our store. I spent all night making sure everything was perfect.

We dropped the curtains and there were 4 people at the mall wanting to get iPhones on launch day for the Verizon iPhone. And things didn’t get significantly better over the day.
Score: 24 Votes (Like | Disagree)
Jetfire Avatar
57 months ago
Saw this problem when Apple started to make colored iPhones. Used to be one iPhone with only storage size being the difference. They you had different carrier models plus storage size. Then color, carrier and storage size. Then physical sizes, color, carrier, and storage size. Then old models, se, color carrier and storage size. Now two new flagship models, physical size, old models, se, color, carrier and storage size. Watch is even worse.

I wonder what Steve would say if he saw this.

Think he would let Tim do this?
Score: 24 Votes (Like | Disagree)
donster28 Avatar
57 months ago
I'm not at all surprised. The iPhone X is most anticipated than the 7s...oh sorry... 8.
Score: 23 Votes (Like | Disagree)

Popular Stories

safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
iphone se 2020 top

iPhone SE With Larger 5.7-Inch Display May Launch in 2023, 'iPhone SE+ 5G' Also Rumored

Monday January 17, 2022 6:46 am PST by
Apple is planning to release a fourth-generation iPhone SE with a larger 5.7-inch display as early as 2023, according to display industry consultant Ross Young, who has proven to be a reliable source of information for future Apple products. The fourth-generation iPhone SE has until now been rumored to launch in 2024, but Young now says a 2023 release is looking more likely....
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...