New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple CEO Tim Cook 'Thrilled' With Launch Day Response to iPhone 8

Friday September 22, 2017 9:34 am PDT by Juli Clover
As he often does on product launch days, Apple CEO Tim Cook this morning stopped by the Apple Store in Palo Alto, California as customers gathered to purchase an iPhone 8, Apple Watch Series 3, or 4K Apple TV.

Cook had a few minutes to speak with CNBC, and he said that he's "thrilled" with what he's seeing on launch day. Some stores have sold out of the iPhone 8 and 8 Plus he says, and many locations are out of the LTE Apple Watch Series 3 models.

Image via CNBC
"Here's what we're seeing right now. The watch with LTE -- the Series 3 Watch -- we are sold out in so many places around the world. And we're working really hard to meet demand. We've sold out of iPhone 8 and 8 Plus in some stores, but we've got good supply there. You can see what's going on here this morning -- I couldn't be happier."
Cook spent time mingling with friends and joining in on the staff tradition of cheering and waving to customers purchasing a new iPhone. "We really like what we're seeing," Cook said.

Cook also commented on the LTE issues plaguing the new Apple Watch, which have caused some major publications not to recommend the device for purchase.
"The issue is very minor, it will be fixed in a software update," Cook told CNBC. "It has to do with the handoff between Wi-Fi and cellular, and we'll fix that. It only happens in a rare number of cases. I've been using it for quite a while and it works great. So we're very happy about it."
The bug surfaced when reviewers got their hands on the Apple Watch Series 3 and noticed that it often wouldn't connect to LTE. It turns out, the watch is mistakenly joining unauthenticated Wi-Fi networks with interstitial agreement pages that can't be bypassed. Apple has said the bug will be fixed in an update, but has not given a timeline for the fix.

Despite Cook's positivity, some reports from around the world have suggested demand for the iPhone 8 is low. Reuters reported a "bleak turnout" in Australia and later said there was a "muted launch" in Asia.

The iPhone 8 and iPhone 8 Plus are in stock and available for launch day purchase in many stores around the world.

Tag: Tim Cook
[ 254 comments ]


Top Rated Comments

(View all)

Avatar
Xavier
23 months ago
I doubt that Tim would say in a press release that he was unhappy with a product launch.
Rating: 62 Votes
Avatar
theMaccer
23 months ago
Timmy is thrilled that only 2 people show up in China to buy his "Best Phone Ever".

http://www.zerohedge.com/news/2017-09-22/embarrassing-2-people-show-iphone-8-launch-china
Rating: 37 Votes
Avatar
convergent
23 months ago
He should have said, "Its the thinnest iPhone Launch we've ever made!"
Rating: 35 Votes
Avatar
DisNerd
23 months ago
“Absolutely stunning. We’ve heard reports of at least fifteen sales worldwide.”
Rating: 16 Votes
Avatar
mi7chy
23 months ago
No doubt he's thrilled selling people the same four year old design.
Rating: 15 Votes
Avatar
macduke
23 months ago
For the price of the iPhone X, maybe we'll get lunch with Tim Cook?

/s
Rating: 11 Votes
Avatar
needfx
23 months ago
our hearts & prayers are with apple during these rough times /s
Rating: 11 Votes
Avatar
Smartass
23 months ago
The lines this year are trully magical. You cant see them anywhere, like a magic trick.
Rating: 11 Votes
Avatar
Relentless Power
23 months ago
Naturally Tim Cook is going to say something positive about the iPhone 8, Which I agree it will continue to sell well. But it's not nearly in demand as much as the other iPhones have been in the past. I think a lot of consumers are holding out for the iPhone X.
Rating: 11 Votes
Avatar
ryannel2003
23 months ago

$15 more? Granted, I'm not a heavy phone user but the processor in the 6s is fine for all that I do with it. I definitely don't see an additional $15/month in value of an 8 over a 6s, let alone a 7.True Tone, for the win! LOL
We know; you posted the same thing earlier. :)


It probably wouldn’t be worth it for most people but I’m not most people lol. I was initially going to get the X but after thinking about it I don’t feel it’s worth all the hype or wait. Next year I’ll pick one up when nobody cares about them.

It's very brave of you to say something so complimentary about the new iPhone 8 Plus here on the Android Cheerleaders Forum. Congratulations on your new purchase. Now please leave so we can all go back to mocking and hating on Apple. ;)

Seriously though, congratulations. The new phones are gorgeous and I hope yours serves you well.


Thanks! Yeah I’ve noticed a lot of hate here recently regarding Apple products and I don’t get it. I have what is probably the most hated MacBook Pro ever released which has been flawless and I have really enjoyed my equally hated iPhone 8 so far.
Rating: 10 Votes

[ Read All Comments ]