In the run-up to the official release of iOS 11 this month, much of Apple's focus has been on touted improvements coming to its built-in virtual assistant, Siri. Apart from becoming more naturally spoken, Siri will allow users to get real-time translation between select languages and is said to boast a greater understanding of the user's needs dependent on circumstance and time of day, with the AI assistant's learning synced across devices.

Apple is hoping these and other improvements will go some way to quashing negative perceptions of Siri, which have led some iOS users to turn to rival assistants for a better experience. One of those rivals is Google Assistant, which as well as powering Google's Pixel smartphones is integrated into Google's iOS Search app. In general tests, Google Assistant consistently beats Siri in areas including language comprehension, responsiveness, and answer accuracy. But like Apple, Google's AI team is not resting on its laurels, and this week at Google Developer Days, the company demoed some of the new features it is working to bring to its flagship assistant in the near future.

google assistant ios
Like Siri, one of the major additions coming to Google Assistant is a new translator mode, which once activated by the user with the phrase "OK Google, be my [specify language] translator", repeats everything that is subsequently said in the requested language both vocally and visually. While standard translation as such isn't new to Google Assistant, the new way of interacting with it is designed to be more useful when users are traveling abroad.

Another improvement coming to the virtual AI is better contextual understanding of questions. For example, in the GDD stage demonstration, Google Assistant is first asked to show pictures of Thomas, and the AI returns images of Thomas the Tank Engine. Next, responding to the phrase "Bayern Munich team roster", the Assistant returns details of the German soccer team. Then it is once more asked for "pictures of Thomas", but this time the Assistant pulls up pictures of Bayern soccer player Thomas Müller, putting the results correctly in context to the rolling set of queries.

In a subsequent example, the audience is shown how Google Assistant can help them remember the name of a movie that's on the tip of their tongue. The stage demonstrator asks, "What is the name of the movie where Tom Cruise acts in it and he plays pool and while he plays pool he dances". With little hesitation, The Color of Money appears on the screen and the Assistant relates further details about the film.


In addition to these new features, Google said its virtual assistant can now respond to questions faster and is able to understand a user's voice more accurately in noisy environments. It also claimed that the AI now has deeper integration with Google Search, which should enable it to provide more detailed answers to queries.

It's unclear which of these enhancements will make it over to Google's iOS Search app, or whether the company makes some of the features exclusive to Android. Whatever its plans, the GDD demonstrations show just how much the virtual assistant wars are hotting up. And with Google Assistant now showing up in third-party smart speaker devices, there's every indication that Siri in iOS 11 – and in Apple's upcoming HomePod speaker – will have plenty of competition in the virtual assistant space.

Top Rated Comments

GadgetBen Avatar
47 months ago
Siri hasn’t improved and constantly frustrates me to the point where I only use it to set reminders. Even then it gets some of the details wrong.

I have no desire to ask Siri about anything complex if it can’t complete simple tasks accurately.

It’s disappointing that Apple have failed to improve this technology and failed to announce any improvements to Siri when they revealed HomePod. Especially as HomePod will almost certainly rely solely on voice commands.

I’m hoping they announce ‘Siri 2’ on Tuesday.
Score: 20 Votes (Like | Disagree)
1applerules1 Avatar
47 months ago
It doesn't take much to rival Siri tbh
Score: 18 Votes (Like | Disagree)
macfacts Avatar
47 months ago
Siri will still win out ultimately because of their integration with iOS. It’s going to be siri which schedules my calendar events and sets my alarms and reminders. watchOS 4 will even bring Siri to my Apple Watch screen front and centre.

Google may have the better service, but you still can’t beat Apple in terms of ecosystem lock.
So because iOS doesn't allow "default apps", Siri is more integrated with the OS. Surprise surprise.
Score: 15 Votes (Like | Disagree)
timmyc Avatar
47 months ago
Title should read Siri improvements set to rival Google voice recognition technology
Score: 11 Votes (Like | Disagree)
Ds6778 Avatar
47 months ago
It's disappointing to see that Siri is still so far behind. Hopefully iOS 12 fixes that. Google is probably 2-3 years ahead of Apple.
Score: 10 Votes (Like | Disagree)
Nozuka Avatar
47 months ago
i gave Siri another chance with iOS11 yesterday. sadly it's still terrible.
while she was very good at hearing what i was saying (everything i said was correctly written on the screen), she didn't understand anything i asked correctly.

even asking her to play the newest album of artist XY is too much of a task for her... (well at least she started to play music from that artist randomly) and that was the only tasked she almost managed to do.

Siri is no good if i have to learn which phrases she understands first.
Score: 10 Votes (Like | Disagree)

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