Sony Announces New Smart Home Speaker With Built-In Google Assistant and Gesture Controls - MacRumors
Skip to Content

Sony Announces New Smart Home Speaker With Built-In Google Assistant and Gesture Controls

by

Sony today announced a collection of new products that it plans to showcase during the IFA consumer electronics show in Berlin, Germany this upcoming weekend. One of the biggest additions to the company's line-up is a new smart home speaker, called the LF-S50G wireless speaker, which looks similar to Apple's upcoming HomePod, has a built-in Google Assistant, and is being pitched with a "high quality" music-focused message.

Users can start off music playback by saying "OK Google," and from there they can ask the assistant for any information that it normally provides, including basic trivia, unit conversions, nutritional information, recipes, and more. The sides of the speaker have an LED clock display, while the top includes various sensors that support gesture controls for starting a song, skipping a song, and adjusting volume.

sony speaker

"Now you can get Sony’s awesome sound quality and design with the Google Assistant built-in," said Mike Fasulo, President and COO of Sony Electronics. "This functionality is another example of Sony’s commitment to customer choice by delivering new and innovative technologies."

The LF-S50G wireless speaker includes a 360 degree, vertical two-way facing speaker system, which Sony said provides for "maximum sound coverage" in any average-sized room. The device's full range speaker reproduces vocal and treble notes, while a dedicated subwoofer reproduces bass sounds and an omnidirectional two stage diffuser evenly spreads the sound to anyone in the room. For music playback, the speaker supports smartphone pairing through Bluetooth and NFC.

Sony is billing the device as a kitchen assistant thanks to its included clock and timer functionality, as well as its IPX3 splash-proof design and a water repellant surface. Users will also be able to control connected smart home electronics, and connect other supported Sony wireless speakers that have Chromecast built-in, syncing the same music across multiple speakers in one home. The LF-S50G wireless speaker will cost $199.99, and Sony said that it will go on sale this October.

Sony also revealed a trio of new wireless headphones that are coming to the 1000X family of products, each bringing advanced noise cancellation features for users. The collection includes the "truly wireless" WF-1000X with an in-ear design, the WI-1000X with a behind-the-neck design, and the WH-1000XM2 with an around-the-ear design and more sound options to adjust to various noise levels and environments. The WH-1000XM2 headphones are the newest versions of the MDR-1000X from last year.

new sony headphones
The first device, the WF-1000X, is similar in functionality to many wireless headphones on the market, like Apple's AirPods. When taken out of the included charging case, the earbuds automatically connect to the user's smartphone, and Sony said that the case allows users to listen to nine hours of music on the go. In terms of price, the WF-1000X earphones will cost $199.99, the WI-1000X will cost $299.99, and the WH-1000XM2 will cost $349.99, and all three devices launch in September.

For more information on Sony's announcements, check out the company's IFA-focused press release here. One of the other notable unveilings centered around three new Xperia smartphones coming this fall, with a flagship feature called the "3D Creator." Sony described this as its in-house solution for 3D object scanning that allows users to create avatars, play with augmented reality camera effects, set a live wallpaper, send to friends as a sticker on social media, print on a 3D printer, and various other AR-related options.

Tag: Sony

Top Rated Comments

sshambles Avatar
120 months ago
That home speaker looks familiar... especially in those 2 exact colours...
Score: 4 Votes (Like | Disagree)
69Mustang Avatar
120 months ago
That just looks like an egg.

I'm glad the HomePod has a wider and sturdier base.
That's not an egg. This... this is an egg.:D
/procedes to cut sshambles jacket to ribbons
Score: 2 Votes (Like | Disagree)
120 months ago
That home speaker looks familiar... especially in those 2 exact colours...
They both look like the Whyd speaker, which was even announced before the HomePod.

https://whyd.com/
Score: 2 Votes (Like | Disagree)
sshambles Avatar
120 months ago
They both look like the Whyd speaker, which was even announced before the HomePod.

https://whyd.com/
That just looks like an egg.

I'm glad the HomePod has a wider and sturdier base.
Score: 1 Votes (Like | Disagree)

Popular Stories

apple pro tell logo

Apple Launching Five New Products This Friday

Monday November 2, 2026 1:22 am PST by
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from Friday: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
Apple Logo Gradient 16x9 1

Apple Isn't Done With 2026: Here's What's Still Coming

Monday November 2, 2026 7:27 am PST by
Apple's busiest season isn't over yet. Far from it. With two hardware launch dates still to come in November, plus software updates and new smart home accessories running into December, there's more on the way from Apple before the end of 2026, so be sure to stick around. Below, we've rounded up what's still coming, along with one date in particular that's worth watching if you're a holiday...
Latest Stories
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
38 minutes ago
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
43 minutes ago
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
47 minutes ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
48 minutes ago
iOS 27.3 Beta Brings Apple Intelligence to China
iOS 27.3 Beta Brings Apple Intelligence to China
53 minutes ago
iPhone Duo Gets Reachability in iOS 27.3 Beta
iPhone Duo Gets Reachability in iOS 27.3 Beta
59 minutes ago
Siri AI Gets More Capable in iOS 27.3
Siri AI Gets More Capable in iOS 27.3
1 hour ago
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
1 hour ago
watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch
watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch
2 hours ago
iOS 27.3 Beta Brings Back Apple's Redesigned Health App
iOS 27.3 Beta Brings Back Apple's Redesigned Health App
2 hours ago
Apple Releases First macOS Golden Gate 27.3 Beta
Apple Releases First macOS Golden Gate 27.3 Beta
2 hours ago
Apple Seeds First iOS 27.3 Beta
Apple Seeds First iOS 27.3 Beta
2 hours ago
Apple Releases First watchOS 27.3, tvOS 27.3 and visionOS 27.3 Betas
Apple Releases First watchOS 27.3, tvOS 27.3 and visionOS 27.3 Betas
2 hours ago
iPad Mini 8 Reviewer Isn't Satisfied With Apple's Excuse for Lack of 120Hz Display
iPad Mini 8 Reviewer Isn't Satisfied With Apple's Excuse for Lack of 120Hz Display
2 hours ago
iPad Mini 8 Review Claims Battery Life is Way Better Than Apple Says
iPad Mini 8 Review Claims Battery Life is Way Better Than Apple Says
3 hours ago
B&H Photo Launches Early Black Friday Sale With Discounts on Macs and Accessories
B&H Photo Launches Early Black Friday Sale With Discounts on Macs and Accessories
3 hours ago
iPhone Duo Could Take Nearly 30% of Foldable Market in 2027
iPhone Duo Could Take Nearly 30% of Foldable Market in 2027
4 hours ago
Apple Watch Automatically Identifies Songs Playing Around You
Apple Watch Automatically Identifies Songs Playing Around You
4 hours ago
iPhone 18 Rumored to Get Larger Battery and Potential Price Increase
iPhone 18 Rumored to Get Larger Battery and Potential Price Increase
4 hours ago
Apple Store in UK Permanently Closing Later This Month
Apple Store in UK Permanently Closing Later This Month
5 hours ago
Apple's Annual R&D Spending Jumps by More Than $11 Billion
Apple's Annual R&D Spending Jumps by More Than $11 Billion
6 hours ago
Will Apple Ever Merge iPadOS and macOS? John Ternus Responds
Will Apple Ever Merge iPadOS and macOS? John Ternus Responds
6 hours ago
MacBook Neo Gets Rare $30 Amazon Discount
MacBook Neo Gets Rare $30 Amazon Discount
6 hours ago
Hands-On: The OLED iPad Mini is Almost an iPad Pro Mini
Hands-On: The OLED iPad Mini is Almost an iPad Pro Mini
6 hours ago
tvOS 27.2.1 and macOS 27.2.1 Likely Coming Soon
tvOS 27.2.1 and macOS 27.2.1 Likely Coming Soon
7 hours ago
MKBHD Switches Back to iPhone 18 Pro After Testing iPhone Duo
MKBHD Switches Back to iPhone 18 Pro After Testing iPhone Duo
7 hours ago
Apple Explores Cheaper Way to Make New MacBook Pro's OLED Tech
Apple Explores Cheaper Way to Make New MacBook Pro's OLED Tech
9 hours ago
Apple Released the iPhone X Nine Years Ago Today
Apple Released the iPhone X Nine Years Ago Today
11 hours ago
Apple Requiring Developers to Disclose Location Sharing and Dating Features in Apps
Apple Requiring Developers to Disclose Location Sharing and Dating Features in Apps
20 hours ago
Apple's Q4 2026 Earnings Call Takeaways
Apple's Q4 2026 Earnings Call Takeaways
20 hours ago