In a letter submitted during the Restoring Internet Freedom comment period, Apple has urged the U.S. Federal Communications Commission not to roll back regulations that prevent "paid fast lanes" on the internet.
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Broadband providers should not create paid fast lanes on the internet. Lifting the current ban on paid prioritization arrangements could allow broadband providers to favor the transmission of one provider's content or services (or the broadband provider’s own online content or services) over other online content, fundamentally altering the internet as we know it today—to the detriment of consumers, competition, and innovation.
Apple warns that paid fast lanes could result in an "internet with distorted competition" based on an online provider's ability or willingness to pay, which in turn could put some customers in the "slow lane."
Consumers today seek out the content and services they desire based upon numerous factors, including quality, innovation, ease of use, and privacy considerations. Paid fast lanes could replace today’s content-neutral transmission of internet traffic with differential treatment of content based on an online providers' ability or willingness to pay. The result would be an internet with distorted competition where online providers are driven to reach deals with broadband providers or risk being stuck in the slow lane and losing customers due to lower quality service. Moreover, it could create artificial barriers to entry for new online services, making it harder for tomorrow’s innovations to attract investment and succeed. Worst of all, it could allow a broadband provider, not the consumer, to pick internet winners and losers, based on a broadband provider's priorities rather than the quality of the service.
In May, under the leadership of chairman Ajit Pai, the FCC proposed to roll back the Barack Obama administration's classification of internet providers as "common carriers" under Title II of the Communications Act of 1934.
Apple is far from the only major technology company that has urged the FCC to reconsider its proposal. Last month, companies including Amazon, Google, Twitter, and Netflix hosted an internet-wide day of action to save net neutrality.
The FCC received a record-breaking 22 million comments from the public during the comment period, which closed Wednesday. The FCC will now revise and vote on the proposal, at which point it could become official policy.
Full Letter: Apple's Reply to "Restoring Internet Freedom" via Recode
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Top Rated Comments
* ISPs will favor their own content, especially cable companies and such.
* Streaming services, especially Video will have to pay for the fast lanes or be unusable.
And it WAS starting to happen when the ban was put in place, just not quite common practice for all ISPs yet, but many were throttling all video content that wasn't their own and it was indeed proven by using VPNs to get around it, but then they found ways to prevent the VPNs from working.
Overall reversing this ban would be bad for the consumer, bad for most companies, except ISPs, it would be good for them and ultimately bad for the economy as many of the smaller streaming services would essentially be forced to close up shop since their content couldn't be received.
My brain can't get past "...not to roll back a ban that would allow for so-called 'paid fast lanes' on the internet".
It's almost like those who want to end net neutrality have tried to definitely not not obfuscate it as much as not impossible!What would allow 'paid fast lanes' - the ban, rolling back the ban, or not rolling back the ban? o_O:confused:
Apple is correct on this.
Why is cellular service costs decreasing? Competition between Verizon, AT&T, T-Mobile, and Sprint.
Why is home internet costs increasing? No competition between Comcast and Time Warner. In fact they've agreed to not cross each other's market.
Which buffoon put Ajit Pai into FCC in first place? Who put that buffoon in power? Answer is obvious....