Tim Cook Says Apple Has Raised Over $3 Million for Hurricane Harvey Relief Efforts

Apple CEO Tim Cook today sent out an email to Apple employees addressing Hurricane Harvey and the devastation that it's wrought in areas of southeast Texas and Louisiana.

Cook says Apple has helped raise over $3 million for relief efforts, both through its own donations and donations from Apple customers.


Apple on Sunday began accepting donations from its website and iTunes Store, with the money going directly to the American Red Cross to support people affected by catastrophic flooding. Cook's full email is below, courtesy of BuzzFeed.

As you know, Hurricane Harvey is having a devastating impact on Texas and Louisiana. Our thoughts are with our employees in the storm zone and the millions of people whose lives have been disrupted by rain, wind and floods. I want to update you on some of the things Apple has been doing to help, and ways that you can get involved.

On the ground, Apple's global crisis management team is working to support our employees directly affected by the flooding in Texas. The team is in close contact with Apple employees in the Houston area, and they're actively doing everything they can to assist, including moving some employees and their families to safety. Apple employees in the Houston area have generously been helping people displaced by the flooding by opening their homes to team members and their families, and in some cases, assisting in rescue operations. We're also proud that the US Coast Guard is using Apple products in those efforts, with nearly two dozen USCG helicopters specially equipped with iPads to help coordinate search and rescue teams.

As Harvey was making landfall, we put in motion critical donation programs. Apple is making it easy for customers to donate directly to the American Red Cross through the App Store, iTunes and apple.com, and we're matching employee donations two-for-one. Thanks to your generosity and that of our users, Apple has helped raise more than $1 million in just the past few days. That's in addition to the $2 million Apple pledged to the Red Cross over the weekend.

Though our stores in the Houston area are still closed today, we're working hard to get as many as possible open tomorrow to serve people who have been impacted by the storm. Our teams are eager to help with problems large and small, and they know there are lots of people in that area who need it.

I was in Austin the day before Harvey came ashore, and the team was already bracing for the storm and the long recovery. Today that work continues. At our Austin campuses, we are kicking off a donation drive in partnership with the Central Texas Food Bank and Caffè Macs to collect food, diapers and personal hygiene items -- all things that are critical in the aftermath of a storm of this magnitude.

Because Texas is home to more than 8,700 of our coworkers, the storm's impact is felt by all of us. There's still much to do, and Apple is committed to help.

Hurricane Harvey made landfall on Friday night and was initially classified as a Category 4 hurricane, but was downgraded to a tropical storm. Over the past few days, several areas in Texas and Louisiana have seen heavy rain and flooding.

Apple customers can continue to donate to the American Red Cross using Apple's tools. Users can donate $5, $10, $25, $50, $100, or $200, with donations processed as normal iTunes purchases.

Apple also donated $2 million to the Red Cross over the weekend, and is matching employee donations two-for-one.

Top Rated Comments

(View all)
Avatar
38 months ago
It always baffles me that hundred-billion dollar corporations take pride in asking common people to give $5.

Why couldn't Apple donate 5 million dollars themselves? What's that amount to them?
Score: 43 Votes (Like | Disagree)
Avatar
38 months ago
Red Cross CEO was last reported making over a million salary. Also, read up on how they performed or underperformed with previous disasters. Think about that when choosing an organization to donate to so that you're not passing money from one Crook to another crook.

http://www.npr.org/2014/10/29/359365276/on-superstorm-sandy-anniversary-red-cross-under-scrutiny

http://www.slate.com/articles/business/metropolis/2017/08/don_t_give_money_to_the_red_cross_we_need_a_new_way.html

Instead, let's praise those organizations that are speaking with action without first asking for a hand out.

https://www.facebook.com/groups/TheCajunNavy

https://www.facebook.com/CajunNavy2016/

https://www.facebook.com/HEB/
Score: 19 Votes (Like | Disagree)
Avatar
38 months ago

It always baffles me that hundred-billion dollar corporations take pride in asking common people to give $5.

Why couldn't Apple donate 5 million dollars themselves? What's that amount to them?

Because the Red Cross is a scam.

Plain and simple.

Charity is a fantastic business.

I can certainly post an endless parade of proof of The Red Cross' scams here if anyone asks. A bunch of us posted links in the other Red Cross "pleas" posts.

I have seen 3 pleas for the Red Cross on this forum over the last 2 weeks.

I thought this was a forum to discuss Mac stuff - not scams.
Score: 18 Votes (Like | Disagree)
Avatar
38 months ago

I'm speechless.

I know, you don't want to believe that what they wrote is true. I don't want to believe it either.

Sadly however, it is true. The Red Cross is awful. NPR and ProPublica have done numerous stories documenting the extreme waste.

Here's an entire series of stories: https://www.propublica.org/series/red-cross
Score: 12 Votes (Like | Disagree)
Avatar
38 months ago

Because the Red Cross is a scam.

Plain and simple.

I have seen 3 pleas for the Red Cross on this forum over the last 2 weeks.

I thought this was a forum to discuss Mac stuff - not scams.

Apple has resources to bypass Red Cross entirely.
Score: 8 Votes (Like | Disagree)
Avatar
38 months ago
Just for the sake of comparison, this is equivalent to about an hour of profit for Apple.
Score: 8 Votes (Like | Disagree)

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