The National Academy of Television Arts and Sciences today announced the recipients of the 69th annual Technology & Engineering Emmy Awards, with Apple winning an award in the "Contextual Voice Navigation for Discovering and Interacting with TV Content" category.
Apple received the award for the Siri voice integration built into the fourth-generation Apple TV, which allows users to search for content using voice-based commands. Other winners in the same category include Comcast, Universal Electronics (UEI), and Nuance Dragon TV.
Siri has been available on Apple TV since 2015, which is when the fourth-generation set-top box with tvOS became available for purchase. Siri has a range of functions on the device, ranging from TV show/movie/actor/topic search capabilities to features like a vocal rewind option that allows users to do things like ask "What did she say?" to jump back 15 seconds and temporarily turn on subtitles.
Siri can open apps and games, respond to typical commands for information about sports scores, movie times, weather, and more, and Siri can answer questions about movies and TV shows. "Who directed this movie?" and "Who stars in this movie?" are just a couple of examples of the kinds of queries Siri can respond to. Siri can even answer complex topic-based requests, like "Find comedies from the 80s starring Chevy Chase" or "Find movies for kids from the 90s."
Award recipients will be honored at the Technology & Engineering Emmy Awards at the National Association of Broadcasters on Sunday, April 8, 2018 in Las Vegas, Nevada.
Apple plans to introduce a new fifth-generation Apple TV at its September iPhone-centric event, believed to be taking place on the 12th of the month. The fifth-generation Apple TV will continue featuring Siri support, and could even introduce new Siri-related features.
Earlier this year, YouTuber Jon Prosser shared multiple videos showing off what he claimed to be re-created renderings of what was then presumed to be called iOS 19 and which was eventually unveiled by Apple as iOS 26 at WWDC in June.
In his first video back in January, Prosser showed off a Camera app redesign with a simpler set of buttons for moving between photo and video modes, and he...
Wednesday July 16, 2025 6:50 am PDT by Joe Rossignol
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September.
MacRumors concept
In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models.
The report includes ...
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced.
Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week.
Apple will be releasing...
Wednesday July 16, 2025 4:17 pm PDT by Juli Clover
We have just under two months to go until the debut of Apple's iPhone 17 models, and rumors have been ramping up in recent weeks. We went through everything we know so far, pulling out the most exciting rumors and highlighting some other changes that aren't going to be so great.
Top Tier
Ultra Thin iPhone 17 Air - The iPhone 17 Air is 2025's most exciting iPhone rumor, because it's the...
Wednesday July 16, 2025 11:31 am PDT by Joe Rossignol
Apple's long-rumored foldable iPhone will likely have a starting price between $1,800 and $2,000 in the U.S., analysts at investment banking firm UBS said this week. If so, the foldable iPhone would cost more than a MacBook Pro, which starts at $1,599.
With a starting price of at least $1,800, the foldable iPhone would be the most expensive iPhone model ever released, topping the Pro Max at...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
Something tells me they didn't even try Siri for long before giving out the award. Or it won by default? Siri on Apple TV is awfully frustrating sometimes. When you say "Rewind 30 seconds" while watching a show, and it replies with "I can't find anything called 'Rewind 30 seconds'", you have to wonder what the hell is going on. It actually understood the voice, and completely messed up the context/instruction.
I guess they're just handing out Emmys now if Apple can get one for Siri on tvOS.
Siri works about as well on tvOS as it does on iOS, in my experience. Across all of my Siri-enabled devices, none of the rooms in my home that have HomeKit devices in them can start with the same letter because Siri apparently thinks "Front Room" sounds like "Family Room" and vice-versa over 90% of the time.
About half the time I ask Siri something on tvOS, it says, "Sorry, I can't do that here."
Here's to hoping some of those Emmy-winning engineers make their way back to iOS Siri. I recently created a reminder and was treated to this non-sequitur:
Siri, you asked me the followup question, so you should know what the original context was!
Siri doesn't work in Europe. The remote control doesn't work 50% as the idiot who thought this was handy "designed" it such a symmetric thing, you never know/feel what side is what. Oh wait, that doesn't matter, as it has Siri! Siri doesn't work in Europe. Oh wait, the idiot that "designed" the remote is coming from Europe. Oh wait, he too received (many) awards for his designs. Like making a remote of glass. But it doesn't matter, as the Apple TV is just a hobby. Steve said so... must be true
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
