Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
iOS 13 & watchOS 6 Now Available
Apple TV's Estimated Market Share Declines as Customers Await Highly-Anticipated 4K Model
Apple TV was the fourth most popular streaming media player in the United States in the first quarter, behind the Roku, Amazon's Fire TV, and Google's Chromecast, according to market research firm Parks Associates.
Parks Associates estimates Apple TV's market share fell to 15 percent in January through March this year among U.S. households with broadband. MacRumors confirmed the survey size was 10,306 households.
By comparison, Roku increased its lead in the category to an estimated 37 percent market share in the first quarter, trailed by the Fire TV and Chromecast at an estimated 24 percent and 18 percent respectively.
At $149, the Apple TV is also more expensive than any of its major competitors. Roku starts at $40, Chromecast starts at $35, and Fire TV starts at $90, with even cheaper prices often available from resellers.
"Higher-priced devices, such as the Apple TV, have not been able to keep up with low-priced and readily available Roku devices, which can be found at Walmart for as low as $29.99," said Glenn Hower, Senior Analyst at Parks Associates.
In January, following Apple's first quarter earnings results, financial chief Luca Maestri said Apple TV sales had declined on a year-over-year basis. Exact sales are unknown, as Apple groups the device under its "Other Products" category.
The current Apple TV launched in October 2015, ushering in significant changes such as a brand new tvOS operating system, App Store, and a Siri Remote. But, nearly two years have passed, and customers are anxiously awaiting what's next.
One of the most desired features is 4K support, and rumors suggest Apple TV fans may soon have that wish granted.
In February, Bloomberg reported that Apple was testing a new Apple TV with 4K and more vivid colors that could be released as early as later this year. The report said the fifth-generation model is codenamed J105.
The codename, and references to 4K and HDR, have since been found in both the accidentally released HomePod firmware and the seventh tvOS 11 beta. 4K HDR references have also appeared in iTunes.
Additionally, in March, developer Firi Games provided MacRumors with evidence of a device identified as "AppleTV6,2" and running "tvOS 11.0" connecting to its arcade game Phoenix HD for Apple TV in its logs. The IP address fell within a range linked to Apple's headquarters in Cupertino, California.
The current Apple TV has a model identifier of AppleTV5,3, and Apple TV6,2 does not correspond with any released model.
It's conceivable that Apple could launch 4K content in iTunes alongside a new Apple TV with support for up to 4K video output and HDR, or high dynamic range, which allows for sharper colors and lighting. The current, fourth-generation Apple TV has a maximum 1080p video output, and no support for HDR.
The high-end iMac models with 4K and 5K Retina displays are currently Apple's only devices that can display 4K content properly. The latest Apple TV lacks the hardware required for 4K and HDR video output.
Apple is widely expected to unveil new iPhones at a September event, which it could also use to unveil a new Apple TV.
Parks Associates estimates Apple TV's market share fell to 15 percent in January through March this year among U.S. households with broadband. MacRumors confirmed the survey size was 10,306 households.
By comparison, Roku increased its lead in the category to an estimated 37 percent market share in the first quarter, trailed by the Fire TV and Chromecast at an estimated 24 percent and 18 percent respectively.
At $149, the Apple TV is also more expensive than any of its major competitors. Roku starts at $40, Chromecast starts at $35, and Fire TV starts at $90, with even cheaper prices often available from resellers.
"Higher-priced devices, such as the Apple TV, have not been able to keep up with low-priced and readily available Roku devices, which can be found at Walmart for as low as $29.99," said Glenn Hower, Senior Analyst at Parks Associates.
In January, following Apple's first quarter earnings results, financial chief Luca Maestri said Apple TV sales had declined on a year-over-year basis. Exact sales are unknown, as Apple groups the device under its "Other Products" category.
4K on Horizon
The current Apple TV launched in October 2015, ushering in significant changes such as a brand new tvOS operating system, App Store, and a Siri Remote. But, nearly two years have passed, and customers are anxiously awaiting what's next.
One of the most desired features is 4K support, and rumors suggest Apple TV fans may soon have that wish granted.
In February, Bloomberg reported that Apple was testing a new Apple TV with 4K and more vivid colors that could be released as early as later this year. The report said the fifth-generation model is codenamed J105.
The codename, and references to 4K and HDR, have since been found in both the accidentally released HomePod firmware and the seventh tvOS 11 beta. 4K HDR references have also appeared in iTunes.
Additionally, in March, developer Firi Games provided MacRumors with evidence of a device identified as "AppleTV6,2" and running "tvOS 11.0" connecting to its arcade game Phoenix HD for Apple TV in its logs. The IP address fell within a range linked to Apple's headquarters in Cupertino, California.
The current Apple TV has a model identifier of AppleTV5,3, and Apple TV6,2 does not correspond with any released model.
It's conceivable that Apple could launch 4K content in iTunes alongside a new Apple TV with support for up to 4K video output and HDR, or high dynamic range, which allows for sharper colors and lighting. The current, fourth-generation Apple TV has a maximum 1080p video output, and no support for HDR.
The high-end iMac models with 4K and 5K Retina displays are currently Apple's only devices that can display 4K content properly. The latest Apple TV lacks the hardware required for 4K and HDR video output.
Apple is widely expected to unveil new iPhones at a September event, which it could also use to unveil a new Apple TV.
Tag: Parks Associates
Buyer's Guide: Apple TV (Don't Buy)
[ 152 comments ]
Top Rated Comments
(View all)
27 months ago
You claim customers are awaiting a 4K TV, yet provide no evidence of such. I have a hard time believing average consumers have 4K capable TVs, care about 4K, let alone are even conscious of it...
TV is lower on the totem pole because it's higher priced.
TV is lower on the totem pole because it's higher priced.
27 months ago
Why it didn't have 4K in 2015 was ridiculous. I went from an Apple TV user, to a Amazon Fire user because of it.
27 months ago
I don't think it's hard to be a leader in this category. The question is: why does Apple refuse to up the mantle?
27 months ago
Maybe they should stop holding back features and they would get more market share.
27 months ago
I don't really care about 4K right now as I don't have a 4K TV. I do want an Apple TV. But I'm not going to buy a two year old model at the same high price. And I'm not going to buy it without 4K given that it will be something I want in the near future.
27 months ago
Apple could also easily make the Apple TV the 4th most popular console (behind Sony, Microsoft, and Nintendo) if they just put a more powerful processor in it and have a standard, first party controller that everyone can use.
27 months ago
Why it didn't have 4K in 2015 was ridiculous. I went from an Apple TV user, to a Amazon Fire user because of it.
I chose an nVidia Shield. Without Amazon Prime (I'll take Amazon's side here), Apple TV was a non-starter.
27 months ago
You claim customers are awaiting a 4K TV, yet provide no evidence of such. I have a hard time believing average consumers have 4K capable TVs, care about 4K, let alone are even conscious of it...
TV is lower on the totem pole because it's higher priced.
Lol this this 1000 times this. There's no way (and no evidence) that people are holding out for a 4KATV.
Apple is going to have an INSANE end of 2017.
iPhone lineup.
HomePod.
4K ATV.
New iPads and Macs (already released, great buys).
More AirPod stock.
27 months ago
At $149, the Apple TV is also more expensive than any of its major competitors.
yeah....there is your problem!
[ Read All Comments ]
Apple today shared a new trailer for its upcoming TV show "Dickinson," which stars Hailee Steinfeld as poet Emily Dickinson.
The show will be one of the first available when Apple TV+...
Apple today seeded a beta of iOS 13.1 that's designed to work with the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max.
The new beta can be installed over-the-air after installing the proper...
Apple officially releases iOS 13 in just over an hour, and a host of new iPhone features are coming with it, including a system-wide Dark Mode, a Find My app, a revamped Photos app, updated privacy...
Netgear has opened pre-orders for the latest version of its Orbi Mesh Wi-Fi System, which features 6th-generation Wi-Fi 6 802.11ax technology that supports gigabit wireless speeds.
For those...
Apple today released a new update for Safari Technology Preview, the experimental browser Apple first introduced three years ago in March 2016. Apple designed the Safari Technology Preview to test...
Shazam, the song discovery app owned by Apple, was today updated to add Dark Mode support ahead of tomorrow's iOS 13 launch.
Following the update, Shazam will be displayed in Dark Mode...
Apple today seeded eleventh beta of an upcoming tvOS 13 update to developers and public beta testers, one week after seeding the tenth beta and more than two months after unveiling the tvOS 13...
Facebook today announced a new set of Portal video chat devices, including one that is aimed to compete in the streaming TV market. This device is called the Portal TV, and it connects to a TV set...
