Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Questionable Rumor Says Apple May Introduce New iPhone SE at Event in Late August
The rumor comes from French-language blog iGeneration, which cited an unnamed source claiming Apple will hold a product event in late August to introduce an updated version of the 4-inch smartphone.
Mickaël Bazoge, the author of the article, told MacRumors that he received the info from a "new source" with an unproven track record. He expressed some skepticism, but added that the source "seems reliable."
The timeline is immediately questionable given Apple has never introduced any new iPhone model in August. Beyond the current iPhone SE and iPhone 4s in March 2016 and October 2011 respectively, Apple has officially debuted all other iPhone models at events in June or September each year.
Moreover, given the current iPhone SE essentially has iPhone 6s tech specs, the next model's tech specs would likely be closer to the iPhone 7. And if that happens in August, then the new iPhone SE would be nearly as powerful as the iPhone 7 with a much cheaper price tag, potentially cannibalizing Apple's sales.
There have also been few if any rumors about a new iPhone SE. Back in November 2016, KGI Securities analyst Ming-Chi Kuo said it was unlikely that Apple would release a new iPhone SE in the first half of this year. That claim proved to be accurate, but Kuo hasn't outlined any new predictions since then.
When introducing the iPhone SE, Apple acknowledged that some people simply love smaller phones, and revealed that it sold 30 million 4-inch iPhones in 2015. The device looks like an iPhone 5s, but it has newer tech specs, including a twice-as-fast A9 chip and a 12-megapixel rear-facing camera.
iPhone SE remains Apple's cheapest smartphone, starting at $399 in the United States. Today's rumor claims the next-generation model could start at €399 in Europe, down from €489 currently. The rumor also says Apple will hold a second event in October to introduce the supposedly delayed "iPhone 8."
Apple doubled the current iPhone SE's storage capacities to 32GB and 128GB, up from 16GB and 64GB, in March.