One year after launching its first Bluetooth-enabled smart toothbrush with the Sonicare Flexcare Platinum device, Philips this week announced the all-new Sonicare DiamondClean Smart Sonic toothbrush. The toothbrush packs in the usual array of features found in other smart toothbrushes, including brush coaching and smartphone connectivity, as well as including a revamped brush head system and inductive charging through an included glass cup.

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Like its previous toothbrush, Philips' DiamondClean device includes a variety of sensors that guide users through customized brushing routines, provides real-time feedback through the connected iPhone and Android app, and keeps track of data collected overtime within the app. The app provides a 3D mouth map, highlighting problematic areas that users might miss while brushing, as well as potential issues like bleeding areas and cavities.

philips toothbrush 2
The new brush head system also intends to make choosing a brushing mode easier than the Flexcare Platinum toothbrush. With included microchips in each head, when users snap on one of the four new heads -- plaque control, gum care, whitening, and fresh breath -- the DiamondClean will automatically set the routine for the related activity in the brush head that's been connected. The toothbrush tracks how long and how hard each brush head has been used, and warns the user when it's nearing time to replace them.

"Philips is committed to developing products that have a positive impact on people's lives. Through our research we know that consumers want to achieve their healthiest smile, but don't often know how they are doing in between visits to their dental professional," said Alexander Harris, Senior Marketing Director, Philips Oral Healthcare.

"We developed Philips Sonicare DiamondClean Smart while working closely with dental professionals to eliminate the guesswork from tooth brushing. Backed by our most recent research and insights, we are able to provide users with data and knowledge that will help them achieve a complete clean, every time."

To charge the toothbrush, Philips has included its inductive charging glass cup -- which doubles as a rinsing glass -- with a base that users connect to a wall outlet, and when the DiamondCare toothbrush is placed inside it instantly begins charging. Included in the box is a deluxe travel case as well, so if users are on the go they can recharge the toothbrush using a connected USB cable. One full charge via either charging option will provide up to two weeks of battery for the toothbrush.

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The Philips Sonicare DiamondClean Smart Toothbrush comes in white, black, pink, and sliver and starts at $229.99 with two brush heads, rising to $269.99 with three brush heads, and $329.99 with a full set of the new brush heads. Those interested can also find the toothbrush on Amazon. The DiamondClean toothbrush uses the same connected iPhone app, Philips Sonicare [Direct Link], that the company debuted with the Flexcare toothbrush last year.

Top Rated Comments

erinsarah Avatar
70 months ago
I can think of no finer idea than a drinking glass connected to an electrical outlet. If only it was big enough to also hold my hair dryer.

So, I have the $20 Phillips Vitality brush, which I've used for years. Every few weeks I have to clean the charging stand because of residue that accumulates on it. And I'm GOOD at cleaning my brush after use. I can't imagine using the cup that I rest my toothbrush in for drinking as well.

It's probably also worth pointing out that for $329 I could use a regular toothbrush and go see my dentist once a month for a year.
Score: 10 Votes (Like | Disagree)
NeilHD Avatar
70 months ago
Why does anyone need this?
Score: 9 Votes (Like | Disagree)
nicho Avatar
70 months ago
I literally can't believe people buy these things.
Score: 7 Votes (Like | Disagree)
dragicon Avatar
70 months ago
I literally can't believe people buy these things.
A toothbrush? They are actually quite useful. They keep your teeth clean.
Score: 7 Votes (Like | Disagree)
dan9700 Avatar
70 months ago
How did people survive with a normal toothbrush for so many years lol this is so stupid
Score: 6 Votes (Like | Disagree)
Kaibelf Avatar
70 months ago
Why does anyone need this?
Why does anyone need a television? Or a smartphone? Or a hybrid car? Or a home office? Or fitted clothes? Or organic food? Because it’s their money and they want to buy these things.
Score: 5 Votes (Like | Disagree)

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