Philips today announced the launch of the Philips Sonicare Flexcare Platinum Connected toothbrush, the company's first brush that includes Bluetooth connectivity and connects to an iPhone to track brushing habits.

The Flexcare Platinum Connected toothbrush includes "Smart Sensor technology" to track specific brushing locations in the mouth, making sure all teeth get proper attention. It also includes scrubbing and pressure alerts to keep users from brushing too hard, something that can lead to gum deterioration, and there's a timer and a monitor to let you know when to replace a brush head.

sonicarebluetoothbrush
Sonicare is releasing an app alongside the toothbrush, which will deliver information on brushing habits and let users know the areas that need more attention through a "Touch Up" feature and a personalized 3D Mouth Map.

Sonicare will ship the Flexcare Platinum Connected toothbrush with the AdaptiveClean brush head, one of its newer brush heads featuring flexible rubberized sides and a larger size for four times more surface contact and better plaque removal.

sonicareapp
Like all Sonicare brushes, the Flexcare Platinum Connected features several brushing modes, including Clean (standard two minute mode), White (for a quick polish) and DeepClean (a three minute clean), plus different intensity settings.

Philips competitor Oral-B has been offering a line of adult Bluetooth-connected toothbrushes since early in 2015, so Sonicare is late to the connected brushing game with the Flexcare Platinum Connected. Sonicare has, however, been selling a Bluetooth-connected kids toothbrush since late 2015.

Sonicare plans to begin selling the new Bluetooth-connected toothbrush for $199 starting in mid-July.

Top Rated Comments

sevimli Avatar
63 months ago
But, why???
Score: 18 Votes (Like | Disagree)
puckhead193 Avatar
63 months ago
doesn't connect with my apple watch... useless!
Score: 6 Votes (Like | Disagree)
happydude Avatar
63 months ago
can't underscore how useless this is.
Score: 5 Votes (Like | Disagree)
l00pback Avatar
63 months ago
I'd get it if it were like $120 cheaper
There are a LOT of things I would buy if they were 60% cheaper.
[doublepost=1465503506][/doublepost]
Never use Sonicare toothbrushes. They can crack you teeth and wreck your gums. SC toothbrushes should be taken off the market. Health hazard. Bastards.
You're supposed to use the brush end on your teeth. Don't chew on the base.
Score: 4 Votes (Like | Disagree)
C DM Avatar
63 months ago
It's always "fun" to see all the "I don't get it or don't care about it, so it's just stupid and useless" commentary.
Score: 4 Votes (Like | Disagree)
Bubba Satori Avatar
63 months ago
It's always "fun" to see all the "I don't get it or don't care about it, so it's just stupid and useless" commentary.
Here ya go.

What's next, connected toilet paper?
"You're wiping to hard, Harry. Please slow down and be gentle with me."
Score: 4 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
apple music for artists new icon

Apple's Revamped Apple Music for Artists Icon Leads to Speculation About iOS 15 Design Plans

Tuesday April 6, 2021 1:03 pm PDT by
Apple yesterday updated its Apple Music for Artists app with some minor bug fixes and improvements, but also one other notable change -- a new icon. New icon on the right The Apple Music for Artists app now features a simpler, streamlined icon with a pinkish red music logo rather than the multicolored logo that was used before. The icon also has an embossed look that makes it stand out from...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...
new m1 chip

M1 Mac RAM and SSD Upgrades Found to Be Possible After Purchase

Tuesday April 6, 2021 5:34 am PDT by
Technicians in China have reportedly succeeded in upgrading the memory and storage of the M1 chip, suggesting that Apple's integrated custom silicon for the Mac may be more flexible than previously thought. Reports of maintenance technicians being able to expand the memory and storage of M1 Macs began circulating on Chinese social media over the weekend, but now international reports have...
Intel MBP Is Thin and Lighjt

Intel Ad for 'World's Best Processor' Features a MacBook Pro

Wednesday April 7, 2021 9:51 am PDT by
Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel has accidentally used a MacBook instead of a Windows laptop in one of its newest ads to promote one of its new 11th-generation chips as "the world's best processor." The ad appeared on Reddit and ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
14

Apple Seeds Seventh Betas of iOS 14.5 and iPadOS 14.5 to Developers [Update: Public Beta Available]

Wednesday April 7, 2021 10:04 am PDT by
Apple today seeded the seventh betas of upcoming iOS 14.5 and iPadOS 14.5 updates to developers for testing purposes, with the new beta updates coming one week after Apple released the sixth iOS and iPadOS 14.5 betas. iOS and iPadOS 14.5 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. iOS 14.5 is the...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...