Philips today announced the launch of the Philips Sonicare Flexcare Platinum Connected toothbrush, the company's first brush that includes Bluetooth connectivity and connects to an iPhone to track brushing habits.

The Flexcare Platinum Connected toothbrush includes "Smart Sensor technology" to track specific brushing locations in the mouth, making sure all teeth get proper attention. It also includes scrubbing and pressure alerts to keep users from brushing too hard, something that can lead to gum deterioration, and there's a timer and a monitor to let you know when to replace a brush head.

sonicarebluetoothbrush
Sonicare is releasing an app alongside the toothbrush, which will deliver information on brushing habits and let users know the areas that need more attention through a "Touch Up" feature and a personalized 3D Mouth Map.

Sonicare will ship the Flexcare Platinum Connected toothbrush with the AdaptiveClean brush head, one of its newer brush heads featuring flexible rubberized sides and a larger size for four times more surface contact and better plaque removal.

sonicareapp
Like all Sonicare brushes, the Flexcare Platinum Connected features several brushing modes, including Clean (standard two minute mode), White (for a quick polish) and DeepClean (a three minute clean), plus different intensity settings.

Philips competitor Oral-B has been offering a line of adult Bluetooth-connected toothbrushes since early in 2015, so Sonicare is late to the connected brushing game with the Flexcare Platinum Connected. Sonicare has, however, been selling a Bluetooth-connected kids toothbrush since late 2015.

Sonicare plans to begin selling the new Bluetooth-connected toothbrush for $199 starting in mid-July.

Top Rated Comments

sevimli Avatar
112 months ago
But, why???
Score: 18 Votes (Like | Disagree)
puckhead193 Avatar
112 months ago
doesn't connect with my apple watch... useless!
Score: 6 Votes (Like | Disagree)
happydude Avatar
112 months ago
can't underscore how useless this is.
Score: 5 Votes (Like | Disagree)
l00pback Avatar
112 months ago
I'd get it if it were like $120 cheaper
There are a LOT of things I would buy if they were 60% cheaper.
[doublepost=1465503506][/doublepost]
Never use Sonicare toothbrushes. They can crack you teeth and wreck your gums. SC toothbrushes should be taken off the market. Health hazard. Bastards.
You're supposed to use the brush end on your teeth. Don't chew on the base.
Score: 4 Votes (Like | Disagree)
C DM Avatar
112 months ago
It's always "fun" to see all the "I don't get it or don't care about it, so it's just stupid and useless" commentary.
Score: 4 Votes (Like | Disagree)
Bubba Satori Avatar
112 months ago
It's always "fun" to see all the "I don't get it or don't care about it, so it's just stupid and useless" commentary.
Here ya go.

What's next, connected toilet paper?
"You're wiping to hard, Harry. Please slow down and be gentle with me."
Score: 4 Votes (Like | Disagree)

Popular Stories

2024 iPhone Boxes Feature

Apple Changes Trade-In Values for iPhones, iPads, Macs, and More

Thursday January 16, 2025 6:45 am PST by
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website. Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50. We have outlined some examples below: Device New Value Old Value iPhone 15 Pro Max Up to $630 U ...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Launching Later This Year With These 10 New Features

Wednesday January 15, 2025 7:16 am PST by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device. Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
Generic iOS 18

Everything New in iOS 18.3 Beta 3

Thursday January 16, 2025 12:39 pm PST by
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features. Notification Summary Changes Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines. For...
Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Apple Card iPhone 16 Pro Feature

Three Companies Are Now in the Running to Take Over the Apple Card

Thursday January 16, 2025 8:18 am PST by
Apple is in talks with Barclays and Synchrony about becoming its new financial partner for the Apple Card, according to Reuters sources. The report today added that Apple has also been holding discussions with Chase Bank owner JPMorgan since last year, so there are at least three potential companies in the running to take over the Apple Card from current partner Goldman Sachs. Goldman...
MacBook Air 15 Inch Feature Blue

MacBook Air Likely Apple's First Product Update of 2025: What to Expect

Wednesday January 15, 2025 8:49 am PST by
There is a good chance that Apple's first product announcement of 2025 will be updated 13-inch and 15-inch MacBook Air models with the M4 chip. Last month, Apple released macOS Sequoia 15.2, and in doing so it accidentally confirmed new MacBook Air models are coming this year (unsurprisingly). Bloomberg's Mark Gurman said the new MacBook Air models will be announced "earlier" than some...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Launching Later This Year With These 8 New Features

Thursday January 9, 2025 5:45 am PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025: More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
iPhone 17 Pro Dual Tone Horizontal Single Feature

iPhone 17 Rumored to Feature Major Thermal Design Upgrade

Friday January 17, 2025 4:33 am PST by
The iPhone 17 lineup will feature a vapor chamber heatsink to improve thermal performance, according to a new report. The news comes from Chinese tech news site MyDrivers, which claims that the entire iPhone 17 lineup, consisting of the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, will adopt the improved thermal heat spreader. Vapor chamber technology is already used...
HomePod mini and Apple TV

Apple Expected to Launch 20+ Products This Year: Here's the Full List

Friday January 17, 2025 5:30 am PST by
2025 promises to be quite a big year for Apple, with the company rumored to be planning more than 20 product announcements this year. Apple's rumored smart home hub will be its second all-new product to launch in as many years, following the Apple Vision Pro headset last year. And of course, we will get several new iPhone and Apple Watch models, like every year. Beyond that, Apple could...