Olloclip and Incase Launch Limited Edition iPhone 7 'Filmer's Kit' Exclusively at Apple Stores - MacRumors
Skip to Content

Olloclip and Incase Launch Limited Edition iPhone 7 'Filmer's Kit' Exclusively at Apple Stores

by

Smartphone accessory companies Olloclip and Incase today announced a new collaborative product called the "Filmer's Kit" for iPhone 7 and iPhone 7 Plus. The $199 kit includes "curated essentials" for users who regularly find themselves filming, taking photos, or live streaming on an iPhone 7.

olloclip incase iphone 7 kit
Specifically, the Filmer's Kit includes an Olloclip Core Lens Set with Fisheye, Super-wide, and Macro 15x lenses, an Olloclip Active Lens Set with Telephoto and Ultra-Wide lenses, an Olloclip Pivot articulating mobile video grip, and a carrying case that was a joint effort between Olloclip and Incase.

“olloclip remains committed to finding new and exciting ways to making inspiring videos and photos fun and easy to capture on your mobile device. Partnering with Incase made sense to us since they, too, understand the importance of the photographic category and offer a complete collection aimed at the modern-day photographer and videographer,” said Patrick O’Neill, founder of olloclip.

“We also appreciate how Incase’s minimalistic and easy-to-use design language complements olloclip’s design ethos by focusing on maximizing functionality while delivering the finest details and finishes.”

The companies are releasing the $199 Filmer's Kit in a super-exclusive supply run of less than 2,000 copies worldwide. The kit won't be made available to purchase on Apple.com, or on Olloclip's and Incase's websites, so those interested will have to visit an Apple retail location to pick up a copy before they sell out.


Olloclip did refer to the Filmer's Kit as the "inaugural" edition, suggesting there could be more of the product, perhaps in a wider release, coming in the future.

Update Aug 17: The Filmer's Kit is now available at Apple.com.

Top Rated Comments

BruceEBonus Avatar
120 months ago
'Curated Essentials'.. About as pretentious as the item itself. Next!
Score: 9 Votes (Like | Disagree)
120 months ago
Wouldn't whomever is this serious about filming get the new iPhone as soon as it's out anyway? Seems like a $200 expense late in the game and an "exclusive limited run" actually a result of not having wide appeal and impractical timing.
Score: 7 Votes (Like | Disagree)
120 months ago
I'll bet the "team" that "curated" these "essentials" did it while enjoying "artisan" sandwiches in the lunchroom of their "iconic" office building. :D
Those 5 words make me want to physically assault people.
Score: 5 Votes (Like | Disagree)
japanime Avatar
120 months ago
'Curated Essentials'.. About as pretentious as the item itself. Next!
I'll bet the "team" that "curated" these "essentials" did it while enjoying "artisan" sandwiches in the lunchroom of their "iconic" office building. :D
Score: 4 Votes (Like | Disagree)
davidec Avatar
120 months ago
Those 5 words make me want to physically assault people.
Cmon guys. This is quite a bespoke product.
Score: 3 Votes (Like | Disagree)
Delgibbons Avatar
120 months ago
'Curated Essentials'.. About as pretentious as the item itself. Next!
Took the words right out of my mouth
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone Handoff iOS 27 Feature

T-Mobile to Charge $5 a Month for iOS 27 iPhone Handoff

Thursday September 10, 2026 3:58 pm PDT by
T-Mobile will charge customers $5 per month to use iPhone Handoff, an e-SIM feature that allows the same phone number to be used on two separate iPhones. iPhone Handoff requires carrier support, and at launch, only T-Mobile users in the U.S. and Deutsche Telekom users in Germany will be able to use it. T-Mobile says customers can use their number across two compatible iPhone models and...
iOS 27 Feature Dark

Apple Announces iOS 27 Release Date

Wednesday September 9, 2026 10:46 am PDT by
At its event today unveiling the iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and more, Apple announced that iOS 27 will be released later this month. iOS 27 has already been available as a developer beta since June and as a public beta since July, and Apple today said that the update will be released for all users with a compatible iPhone model on Monday, September 14. iOS 27 is...
iphone duo

IMAX Reacts to iPhone Duo's 1:1.4 Aspect Ratio Displays

Friday September 11, 2026 4:42 am PDT by
Production theater company IMAX has responded in a mixed way to Apple's embrace of a 1:1.4 aspect ratio on the iPhone Duo's inner and outer displays. The boxier ratio happens to be very close to the classic "full-frame" IMAX 1.43:1 aspect ratio, which comes from the geometry of the company's original 15-perforation/70mm film system. In response to an X post from someone wondering if we'll see...