Olloclip and Incase Launch Limited Edition iPhone 7 'Filmer's Kit' Exclusively at Apple Stores

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Smartphone accessory companies Olloclip and Incase today announced a new collaborative product called the "Filmer's Kit" for iPhone 7 and iPhone 7 Plus. The $199 kit includes "curated essentials" for users who regularly find themselves filming, taking photos, or live streaming on an iPhone 7.

olloclip incase iphone 7 kit
Specifically, the Filmer's Kit includes an Olloclip Core Lens Set with Fisheye, Super-wide, and Macro 15x lenses, an Olloclip Active Lens Set with Telephoto and Ultra-Wide lenses, an Olloclip Pivot articulating mobile video grip, and a carrying case that was a joint effort between Olloclip and Incase.

“olloclip remains committed to finding new and exciting ways to making inspiring videos and photos fun and easy to capture on your mobile device. Partnering with Incase made sense to us since they, too, understand the importance of the photographic category and offer a complete collection aimed at the modern-day photographer and videographer,” said Patrick O’Neill, founder of olloclip.

“We also appreciate how Incase’s minimalistic and easy-to-use design language complements olloclip’s design ethos by focusing on maximizing functionality while delivering the finest details and finishes.”

The companies are releasing the $199 Filmer's Kit in a super-exclusive supply run of less than 2,000 copies worldwide. The kit won't be made available to purchase on Apple.com, or on Olloclip's and Incase's websites, so those interested will have to visit an Apple retail location to pick up a copy before they sell out.


Olloclip did refer to the Filmer's Kit as the "inaugural" edition, suggesting there could be more of the product, perhaps in a wider release, coming in the future.

Update Aug 17: The Filmer's Kit is now available at Apple.com.

Top Rated Comments

BruceEBonus Avatar
46 months ago
'Curated Essentials'.. About as pretentious as the item itself. Next!
Score: 9 Votes (Like | Disagree)
theheadguy Avatar
46 months ago
Wouldn't whomever is this serious about filming get the new iPhone as soon as it's out anyway? Seems like a $200 expense late in the game and an "exclusive limited run" actually a result of not having wide appeal and impractical timing.
Score: 7 Votes (Like | Disagree)
Neepman Avatar
46 months ago

I'll bet the "team" that "curated" these "essentials" did it while enjoying "artisan" sandwiches in the lunchroom of their "iconic" office building. :D

Those 5 words make me want to physically assault people.
Score: 5 Votes (Like | Disagree)
japanime Avatar
46 months ago

'Curated Essentials'.. About as pretentious as the item itself. Next!

I'll bet the "team" that "curated" these "essentials" did it while enjoying "artisan" sandwiches in the lunchroom of their "iconic" office building. :D
Score: 4 Votes (Like | Disagree)
Delgibbons Avatar
46 months ago

'Curated Essentials'.. About as pretentious as the item itself. Next!

Took the words right out of my mouth
Score: 3 Votes (Like | Disagree)
JosephAW Avatar
46 months ago
Seems so cumbersome. Just buy an high end camera without the umbilical to the phone.
Score: 3 Votes (Like | Disagree)

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