Houses Near Apple Park Met With Increased Tourism and Rising Real Estate Values

by

Construction progress surrounding Apple Park has been well documented over the past few years, with monthly drone videos providing anyone interested with clear glimpses into Apple's spacious new campus. Less discussed have been the neighborhoods surrounding Apple Park, including how they have been affected by Apple's construction on a campus that measures 2.8 million square feet, spans 176 acres, and will eventually house around 12,000 employees.

A new report by The New York Times this week has focused on the positive and negative outcomes following Apple's announcement of its major new site, which officially began construction in 2013. In the town of Sunnyvale, which sits across the street from Apple Park, as many as 95 development projects have entered planning stages in recent years, while local businesses in Cupertino have pivoted to meet the needs of Apple employees, including a Residence Inn opening in September that will be stocked with Macs for guests.

sunnyvale apple park

Sunnyvale residents, whose home sits across from Apple Park via The New York Times

Eventually, onlookers won't be able to see Apple Park's circular "spaceship" building from nearby streets (thanks to Apple's sourcing of 9,000 trees coming to Apple Park as the year progresses). Until then, the campus is attracting tourists to come out and take pictures and fly drones over the site. Some who live nearby welcome to boom to businesses and tourism, even allowing tourists to stand outside on their driveways as they pilot drones over Apple Park.

Onlookers snap pictures of the spaceship from the streets. TV helicopters circle above. Amateur photographers ask residents if they can stand on driveways to operate their drones, hoping to get a closer look at Apple Park.

“I just say, ‘Hey, go ahead,’” said Ron Nielsen, who lives in Birdland, a Sunnyvale neighborhood across the street from the spaceship. “Why not?”

Residents of nearby neighborhood Birdland have been more critical of Apple's construction, complaining about loud noises early in the morning, unpredictable road closures, unsightly barriers, and construction potholes that have resulted in punctured tires. In response, Apple has tried to appease frustrated residents, going so far as to send carwash certificates to a woman who called the company about her vehicle getting covered in construction dust, and offering to pay for a solution to bottlenecked traffic.

Homestead Road, the thoroughfare that separates Apple Park from Birdland, became its own subject of debate. Cupertino officials wanted to construct a tree-lined median to calm traffic. Apple offered to cover the costs.

But homeowners objected. Residents complained that the island would eliminate one lane, backing up the heavy traffic even more. When 20 or so neighbors approached a Sunnyvale town meeting in solidarity, the city ended up siding with the residents.

Apple hosted over 110 community gatherings when Apple Park was in the design phase, intended to get feedback from residents who would be living near the campus. After the meetings, Apple sent out community mailers five times to around 26,000 households in the area. Apple vice president of real estate and development, Dan Whisenhunt, said that the company continues to respond to community concerns as best it can, "and if the issue is serious enough, I will personally visit to see what is going on."

With all of the increased traffic of businesses, Apple employees, and interested civilians, the value of property in the neighborhoods surrounding Apple Park has also increased. Local real estate agents told The New York Times that in the wake of Apple's plans for the campus being released as far back as 2011, "prices in the area really started to rise." In 2011, a three-bedroom, two-bathroom, 1,400 square-foot house was priced at $750,000, and has since doubled in price.

On average, prices for local homes have increased by 15 to 20 percent each year since 2011, and those bidding on homes in the area offer 20 to 25 percent over the asking price in order to secure real estate.

Birdland is already drawing Apple employees, replacing homeowners who have cashed out to move to quieter regions. Those who remain are realizing that life will not be the same when all 12,000 of the Apple workers go in and come out on a daily basis. People in the neighborhood dread the increased traffic and expect workers to park in front of their homes since there will be fewer available spaces in the company garage.

Apple’s answers to concerned residents will continue, Mr. Whisenhunt said. “When you tell people what is upcoming, some of the anxiety they have calms down a lot,” he said. And yet, he acknowledged, “you don’t make everyone happy.”

Although a small number of employees have already moved into Apple Park, construction is expected to continue into the second half of 2017, with buildings like the Steve Jobs Theater predicted to open sometime in the fall. The latest drone videos have captured shots of the lit-up Steve Jobs Theater and historic Glendenning Barn.

Top Rated Comments

4ubrey Avatar
44 months ago
1400 sq feet for $1.5M?

Just sell it, move somewhere reasonable and live like a boss.
Score: 20 Votes (Like | Disagree)
Weaselboy Avatar
44 months ago

In the mean time they have to pay higher taxes on a home that is only worth what they paid for it; until it is sold.

Not exactly. California limits property tax to one percent of original value (when you bought it), with a max bump of two percent a year. So even if your house value went from 200,000 to a million, your property tax would only go up two percent a year.
Score: 10 Votes (Like | Disagree)
DogHouseDub Avatar
44 months ago

Not exactly. California limits property tax to one percent of original value (when you bought it), with a max bump of two percent a year. So even if your house value went from 200,000 to a million, your property tax would only go up two percent a year.

This^^^ - nobody is being driven from their home by property tax increases. The property value can only be adjusted when it is sold.

And yes, $1.5M for 1500 sqft is about right for the area.
Score: 9 Votes (Like | Disagree)
geoff5093 Avatar
44 months ago
$750k for a 3 bedroom house before it doubled in value? Holy crap.
Score: 8 Votes (Like | Disagree)
BornAgainMac Avatar
44 months ago
And there was a woman that wanted free Wi-Fi when Steve presented the proposal.
Score: 7 Votes (Like | Disagree)
GrumpyMom Avatar
44 months ago
I really feel for those residents. There are limits to what I'll post about in a public forum even under a screen name. Suffice it to say, I empathize for reasons I'll keep to myself. I am just glad that those who want to leave may get a chance to profit and move on to better things. But few people would want to uproot themselves from their homes due to conditions essentially forcing them to. Some might have fond memories attached and sentimental reasons for wanting to stay. At least Apple has tried to be considerate, which is more than I can say for some new neighbors who develop land in an established neighborhood.
Score: 7 Votes (Like | Disagree)

Top Stories

0 Deals Hero

Black Friday 2020: Best Apple Deals to Plan For

Saturday November 21, 2020 10:00 am PST by
In the lead-up to Black Friday next week, we've been putting a spotlight on the best deals coming from various retailers like Best Buy and Walmart. In an effort to further prepare our readers for the best Black Friday deals, we're breaking down what we think should be on your radar for Black Friday in 2020. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...
m1 mac mini vignette

Apple Lists M1-Based Mac Mini Logic Boards With 10 Gigabit Ethernet in Internal Parts Ordering System

Friday November 20, 2020 9:32 am PST by
While the new Mac mini with the M1 chip is only available with Gigabit Ethernet, Apple has listed multiple M1-based Mac mini logic boards with 10 Gigabit Ethernet in an internal parts list for Apple Authorized Service Providers. For every Mac mini logic board with Gigabit Ethernet in the parts list, obtained by MacRumors, there is a corresponding logic board with 10 Gigabit Ethernet:...
ipad pro 2020 display

Black Friday Week Kicks Off With Up to $150 Savings on 2020 iPad Pro

Sunday November 22, 2020 2:37 pm PST by
As we head into Black Friday week, we're seeing some of the best deals of the season so far, with Amazon and Best Buy today discounting the latest iPad Pro models by up to $150 at the lowest prices we've ever tracked on these models. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...
macos big sur m1 macs restore issue

Apple Provides Instructions to Fix macOS Reinstallation Errors on M1 Macs

Sunday November 22, 2020 3:30 pm PST by
Shortly after the launch of Apple's new M1 Macs, we saw reports that attempts to restore and reinstall macOS on those machines right away could result in an installation error that would leave your Mac non-functional. Specifically, the error message would read: "An error occurred preparing the update. Failed to personalize the software update. Please try again." Over the weekend, Apple p...
iPhone 6s main

Rumor Claims iOS 15 to Drop Support for iPhone 6s and Original iPhone SE

Sunday November 22, 2020 9:25 am PST by
Apple will drop support for the iPhone SE, iPhone 6s, and iPhone 6s Plus in next year's release of iOS 15, according to a rumor shared today by Israeli site The Verifier. If the rumor is accurate, that would mean iOS 15 will be compatible with the following Apple devices: 2021 iPhone series iPhone 12 Pro Max iPhone 12 Pro iPhone 12 mini iPhone 12 iPhone 11 iPhone 11 Pro iPhone 11 Pro ...
new m1 chip

Craig Federighi: Native Windows on M1 Macs is 'Really up to Microsoft'

Friday November 20, 2020 11:57 am PST by
Following the release of the M1 Macs Apple executives have been doing interviews with a range of publications, and today, Ars Technica published another interview with software engineering chief Craig Federighi, hardware technologies lead Johny Srouji, and marketing VP Greg Joswiak. Much of the interview focuses on topics that the three have already covered in prior discussions, but there is ...
Walmart November Deals Hero

Black Friday Spotlight: Walmart Will Have AirPods Pro Down to Lowest Price of $169, and More Apple Deals

Thursday November 19, 2020 8:05 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Next ...
xlK6MS4MLqVFaskl

iFixit Shares iPhone 12 Pro Max Teardown Revealing L-Shaped Battery and Bigger Camera Module

Sunday November 22, 2020 2:53 am PST by
In the last of its iPhone 12 series teardowns, iFixit has published its iPhone 12 Pro Max disassembly, which reveals some unique differences in the design of the internals, including the full extent of the larger camera system responsible for the improved low-light performance on Apple's largest iPhone to date. On opening the iPhone 12 Pro Max, the first obvious difference compared to the...
apple leather sleeve

Leather Sleeve for iPhone 12 Models Now Available From Apple

Friday November 20, 2020 12:16 pm PST by
Apple today began selling the Leather Sleeve for the new iPhone 12 models, with the accessory having first been announced alongside the updated iPhones in October. Priced at $129, the Leather Sleeve is not a case and is designed to be removed when the iPhone is in use. It features a cutout at the front that displays the time, and it comes with a matching leather strap. According to Apple, it ...