New Safari Web Browser Features Coming in macOS High Sierra

safari iconDuring last week's keynote at the Worldwide Developers Conference, Apple announced a number of additional features coming to Safari web browser as part of its new macOS High Sierra operating system, due to release in the fall.

Apple claims that in its current form Safari is the fastest web browser in macOS when compared with Chrome and Firefox, but it is promising even more speed and better power efficiency in High Sierra.

One of the most welcome new features that was announced at WWDC is Autoplay blocking. This prevents websites from playing video the moment you visit a page, which should make browsing a lot less infuriating. As of the High Sierra developer beta, the feature is enabled by default for all sites, but can be specified on a per site basis by the user.

autoplay
Another new Safari feature that Apple is introducing is called Intelligent Tracking Prevention. (This appears in iOS 11 under the Safari setting "Try to Prevent Cross-Site Tracking".) Safari was one of the first browsers to include mechanisms that try to prevent cross-site tracking – blocking of third-party cookies is a default Safari behavior – but elaborate API methods have been employed to overtake those efforts in the intervening years.

Apple's own testing has found that popular websites can harbor more than 70 cross-site tracking and third-party cookie trackers that all silently collect data on users while making the browsing experience increasingly sluggish.

intelligent tracking prevention
To solve this, Apple's new feature uses local machine learning to identify cookie types and partition them or purge the cross-site scripting data of suspect ad trackers, without affecting the functioning of helpful cookies like those containing localized data or login details, for example. The feature should increase user privacy as well as boost overall browsing speed.

Elsewhere in Safari, users will be able to specify a number of other web page settings on a per-site basis. For example, it will be possible to set a zoom level for a particular web page, as well as enable/disable notifications and content blockers, and set camera/microphone and location service privileges for a site so that they remain active the next time you visit.

safari high sierra
In addition, Apple has added a new Reader Mode option that lets users automatically enter the stripped down easy-reading mode whenever they visit a website, enabling them to enjoy content without ads, navigation and other distractions as a default setting.

The new Safari will be available in the Public Beta of macOS High Sierra, which is expected to drop later this month. Eager users can also get a taste of the new features in the latest release of the Safari Technology Preview.

Tag: Safari
Related Forum: macOS High Sierra

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
icloud private relay outage

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
iPhone 17 Plus Feature Purple

iPhone 17 Rumored to Feature Mechanical Aperture

Tuesday July 23, 2024 9:32 am PDT by
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...

Top Rated Comments

Lesser Evets Avatar
93 months ago
It can NEVER be fast enough, but faster is better. The auto-play feature is great--I hate when I'm reading news and some annoying ad or news video starts babbling and screaming up screen somewhere.
Score: 12 Votes (Like | Disagree)
Precursor Avatar
93 months ago
This is the feature I've been waiting the most!
Score: 8 Votes (Like | Disagree)
redheeler Avatar
93 months ago
Apple did a very good job with this interface in Preferences. Everything is there, it is clean, concise, easy to use. Arguably one of the all-time best improvements to Safari.
Score: 8 Votes (Like | Disagree)
Bug-Creator Avatar
93 months ago
Sad that something like this is needed......
Score: 8 Votes (Like | Disagree)
FloatingBones Avatar
93 months ago
This will continue to be a battle -- the advertisers will not take this sitting down. MarketingLand published "How Apple’s Intelligent Tracking Prevention works & why Google/Facebook could benefit most ('http://marketingland.com/apple-safari-intelligent-ad-tracking-what-we-know-216865')" two days after the keynote. As noted in this WebKit blog article "Intelligent Tracking Prevention ('https://webkit.org/blog/7675/intelligent-tracking-prevention/')", there is a 24-hour window where cookies will be more widely available. The marketeers will exploit this window -- count on it.

Apple: please give users the option of shutting down this window. Consider making it the default behavior. :)

MarketingLand also notes an article by a blog article by privacy expert Alexander Hanff "Apple Safari's Intelligent Tracking Prevention can not prevent tracking ('http://www.privacy-news.net/news_article/5936b50c178a907559b1e5f3')." Apple's changes will clearly help, but we may need to have legislation to stop certain server-side tracking.

I switched from Chrome to Safari about 6 months ago. It took time to adapt, but I'm glad I did it. I also use DuckDuckGo ('https://duckduckgo.com') as my default search engine. Every little bit helps.

While Intelligent Tracking Protection is a nice idea I wonder how well it works in practice? I suspect it won't take long for advertisers to find ways to circumvent it...
Follow the links above to see what the industry is saying about it. I'm certain the marketeers have "developer" accounts and have already started poking and prodding the macOS and iOS betas.
Score: 6 Votes (Like | Disagree)
Ebenezum Avatar
93 months ago
While Intelligent Tracking Protection is a nice idea I wonder how well it works in practice? I suspect it won't take long for advertisers to find ways to circumvent it...
Score: 3 Votes (Like | Disagree)