Tim Cook Says HomePod Experience Will Blow People Away

In an interview today with Bloomberg TV, Apple CEO Tim Cook said customers will be "blown away" by the experience of the HomePod.

apple homepod space gray
"I think people are going to love it. I know they are," said Cook. "I think they're going to be blown away by the experience."

When questioned about why a customer should choose to purchase the HomePod over the Amazon Echo or Google Home, especially considering it's the most expensive of the three, Cook said Apple's focus was on creating a "breakthrough speaker" that delivers a high-quality audio experience in the home.

"What we tried to do is build something that is a breakthrough speaker first," said Cook. "Music is deep in our DNA, dating back to iTunes and iPod. We wanted something that, number one, sounded unbelievable. I think when people listen to it, they're going to be shocked over the quality of the sound."

A portion of Apple CEO Tim Cook's interview with Bloomberg TV today

Nevertheless, Cook acknowledged that both Apple and customers want a speaker that does more than simply play music.

"Of course, it does a lot of other things, right, and all of those are important as well, but we wanted a really high-quality audio experience," said Cook.

"There's a lot of things you can do with it," he added. "There's a lot of things that Siri knows how to do from the phone. We'll start with a patch of those as [Apple marketing chief] Phil [Schiller] showed today during the keynote, and then you can bet there's a nice follow-on activity there as well."

Cook said Apple has been working on the HomePod for "multiple years," and as usual, it wasn't focused on being first to the market.

"We didn't have the first MP3 player. We didn't have the first smartphone. We didn't have the first tablet," he said. "For us, it's not about being first. It's about being the best, and giving users an experience that delights them every time. We don't let that impatience result in shipping something that's just not great."

Cook also briefly reflected on today's iOS 11 announcements, ARKit serving as a "foundation" for Apple's augmented reality efforts, and why he elected against joining U.S. President Donald Trump's various councils and committees.

HomePod will be available in December for $349 in the United States, Australia, and the United Kingdom. It'll launch in other countries next year.

Related Roundup: HomePod
Buyer's Guide: HomePod (Buy Now)

Top Rated Comments

levitynyc Avatar
90 months ago
I'm blown away by the price to be honest.

I was in for $249.

$349 is just ridiculous
Score: 24 Votes (Like | Disagree)
Pbrutto Avatar
90 months ago
That trippy outside is giving my iPhone screen fits when I scroll.....
[doublepost=1496709080][/doublepost]
I'm blown away by the price to be honest.

I was in for $249.

$349 is just ridiculous
Have to disagree, good speakers that do this really are this price and more. Alexa and others sound okay but I would never really listen to music on them and expect them to fill the room. It is a speaker that happens to have Siri. I think most people who don't follow tech will struggle with this though, probably saying something like "but the (insert assistant here) is only (blah) much."

I think where I (and maybe you) struggle is that I don't need a music blasting speaker. I would get a Siri assistant for 100 though. But that's not really what Apple was making all along was it?
Score: 16 Votes (Like | Disagree)
craig1410 Avatar
90 months ago
Some people "get it" and some don't. There are speakers and SPEAKERS! Hopefully HomePod is the latter.

Time will tell once they are independently reviewed.
Score: 14 Votes (Like | Disagree)
cjboffoli97 Avatar
90 months ago
I have some Bang & Olufsen wireless speakers around my house, both the A2 and A6 models. The sound quality is fine (though not nearly enough to justify their price) and they've sometimes been quirky in terms of dropping connections, etc. I've also found B&O's customer service to be really subpar. So obviously I'll be intrigued to near these new HomePods.

The Siri and HomeKit integration is a great selling point. But something that I already see being missed by how the media is covering this is really the key point of appeal for me: PRIVACY. Thus far I haven't even thought about buying the comparable Amazon or Google products in this category as I don't want every interaction with this device to be commoditized by those companies. Apple's commitment to my privacy is the "high order bit" for me.
Score: 13 Votes (Like | Disagree)
spazzcat Avatar
90 months ago
The speakers on my 12.9" iPad Pro and iPhone 7 Plus get me by just fine
Speakers like this are for people that want to hear music, not listen to music.
Score: 12 Votes (Like | Disagree)
thadoggfather Avatar
90 months ago
349$ for a spinoff Alexa spy device?

Im already "blown away" by keeping 349$ in my pocket without ANY hesitation.
Score: 11 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
Provenance Emulator

PlayStation, GameCube, Wii, and SEGA Emulator for iPhone and Apple TV Coming to App Store

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...