Snap made its Spectacles available across Europe today, almost seven months after the company debuted them in the U.S.

For anyone unfamiliar with Snapchat's first hardware product, the Spectacles are a one-size-fits-all pair of sunglasses that can record 10 seconds of video at a time and sync wirelessly with the mobile Snapchat app.

Screen Shot
More than 55 million people use Snapchat daily in Europe for at least 30 minutes a day, according to Snap. It's unclear what sales number the company is targeting on the continent, given that the launch of the Spectacles in the U.S. didn't raise significant revenue, but today's rollout comes as part of a planned substantial investment in the product's marketing and distribution.

The camera-equipped sunglasses cost £130/150 euros and can be purchased from the product website or through "Snapbot" vending machines, which will appear on Friday in London, Paris, Barcelona, Berlin, and Venice. The vending machines dispense the Spectacles in either Black, Coral or Teal, and allow customers to try them on virtually using a built-in augmented reality display. A case and charging cable are included.

Top Rated Comments

Recognition Avatar
66 months ago
I find the responses on MR exactly as I expected.
Score: 10 Votes (Like | Disagree)
TheAustrianGuy Avatar
66 months ago
"More than 55 million people use Snapchat daily in Europe for at least 30 minutes a day, according to Snap."

This is most disturbing.
Score: 9 Votes (Like | Disagree)
TehFalcon Avatar
66 months ago
Actually, I find the price of these niche glasses to be just as a disturbing.
I find the design of the glasses to be even more disturbing.
Score: 8 Votes (Like | Disagree)
hortod1 Avatar
66 months ago
Actually, I find the price of these niche glasses to be just as a disturbing.
I find the entire concept disturbing.
Score: 6 Votes (Like | Disagree)
Relentless Power Avatar
66 months ago
"More than 55 million people use Snapchat daily in Europe for at least 30 minutes a day, according to Snap."

This is most disturbing.
Actually, I find the price of these niche glasses to be just as a disturbing.
Score: 5 Votes (Like | Disagree)
Taipan Avatar
66 months ago
Hey, let's create a product that consists solely of the feature everyone hated most about Google Glass and make it even uglier.
Score: 3 Votes (Like | Disagree)

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