For anyone unfamiliar with Snapchat's first hardware product, the Spectacles are a one-size-fits-all pair of sunglasses that can record 10 seconds of video at a time and sync wirelessly with the mobile Snapchat app.
More than 55 million people use Snapchat daily in Europe for at least 30 minutes a day, according to Snap. It's unclear what sales number the company is targeting on the continent, given that the launch of the Spectacles in the U.S. didn't raise significant revenue, but today's rollout comes as part of a planned substantial investment in the product's marketing and distribution.
The camera-equipped sunglasses cost £130/150 euros and can be purchased from the product website or through "Snapbot" vending machines, which will appear on Friday in London, Paris, Barcelona, Berlin, and Venice. The vending machines dispense the Spectacles in either Black, Coral or Teal, and allow customers to try them on virtually using a built-in augmented reality display. A case and charging cable are included.