Apple to Provide Song Snippets for Music Video App Musical.ly
Apple is teaming up with popular music video app Musical.ly to promote Apple Music, reports Recode. Apple will soon provide song snippets and clips to the service, which is designed to let users create and share their own music videos.
Apple Music content will be replacing content from UK-based provider 7digital as soon as tomorrow.
Through the partnership with Apple, and with Apple's access to licensing deals, Musical.ly will be able to expand the number of countries where it is available from 30 to 120.
Musical.ly, which calls itself an entertainment social network, has been around since August of 2014, but has recently seen a surge in popularity among teenagers. In exchange for the right to use Apple Music content, Musical.ly will promote the Apple Music service to its users and will let Apple Music subscribers listen to full songs within the Musical.ly app.
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Top Rated Comments
It's growing popularity should really invoke concern for our youth.
And no I'm not being salty, just 2 minutes of YouTube research into the matter and you will contemplate stabbing your eyes.
I guess this will be the end of it though. I guess Apple will swallow them and incorporate in Apple Music and then it will die.
I see why Apple is interested though, very young audience, get them on the bandwagon early...
The people who bought Apple before the talentless bimbos are naffed off because the brand they came to like and rely on has been sold down the river to talentless bimbos. There is still just enough of the original Apple left in the ecosystem to warrant speaking out and trying to convince Apple of their silliness. Of course we all know that if that doesn't work we can simply buy PCs and get on with the job like we used to. Apple hasn't got that message yet because of the talentless, blinkered, deluded bimbos who work there.
By definition of consumer , it's not specialising in one segment, like Sony. Apple specialised in "computers". Not talking about selling computers to consumers.....