Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Hires Two Google Executives With Satellite Expertise
Both Trela and Fenwick are reporting to Greg Duffy, the former co-founder of camera company Dropcam. What the two are doing at Apple is unclear, but Bloomberg speculates they're either working on satellites for image collection or satellites for communications.
Rumors have suggested Apple is using a fleet of drones to collect data to improve Apple Maps, with the company having filed for an FAA permit to be able to fly drones for commercial purposes. Apple also acquired Aether Industries in 2015, a previously unknown purchase.
Aether Industries develops high-bandwidth radio transceivers and high-altitude balloons. On its website, Aether Industries shows off a range of high-resolution aerial imagery and claims to provide a "full imaging and mapping solution for full color aerial images."
There's also evidence Apple is interested in deploying satellites for communication purposes. Boeing has been working on sending more than 1,000 satellites into low-earth orbit for the purpose of providing broadband access, and the company has reportedly been in talks with Apple.
The aerospace company has talked with Apple about the technology company being an investor-partner in the project, a person familiar with the situation said. It's unclear if those talks will result in a deal.Former Boeing executive James Bell also joined Apple's board of directors back in October of 2015, another potential link between Apple and Boeing.
At the annual Satellite 2017 conference in Washington D.C. last month, industry insiders said Boeing's project was being funded by Apple, Tim Farrar, a satellite and telecom consultant at TMF Associates Inc., wrote in a recent blog. A Boeing spokesman declined to comment.
It continues to be unclear if Apple will get involved with Boeing's broadband endeavor, but it's easy to see why Apple might be interested with Boeing aiming for faster speeds than existing cellular systems.
Apple and Google declined to comment on the hiring, while Fenwick, Trela, and Duffy did not respond to Bloomberg's request for comments.