Earlier this week, several Apple executives, including marketing chief Phil Schiller, software head Craig Federighi, and hardware engineering VP John Ternus, invited several journalists to Apple's campus to discuss the future of the Mac Pro, among other topics.

The information that was shared in that interview has been well-covered in recent days, but TechCrunch today published the entire interview transcript, which is well worth reading for those who want a complete uninterrupted look at what Apple had to say on the topic of the Mac Pro and its professional customers.

techcrunchmacroundtable

Image via TechCrunch

During the interview, Schiller and Federighi apologized to professional users for the delays with the Mac Pro and unveiled work on a new modular Mac Pro that will address issues with the current machine, including upgradeability and support for single high-end GPUs.

The new Mac Pro, which will also come with a professional display, isn't going to come in 2017, so in the meantime, Apple has significantly dropped the prices on its older Mac Pro machines, all of which still contain hardware from 2013.

Other tidbits shared in the interview include Apple's plans for the iMac, what went wrong with the design of the current Mac Pro, news on the Mac mini, Apple's thoughts on the MacBook Pro Touch Bar, the importance of pro users, and more.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Don't Buy)
Related Forum: Mac Pro

Top Rated Comments

Jared Strike Avatar
68 months ago
with better hair
Federighi has some of the best hair in the tech industry.
Score: 23 Votes (Like | Disagree)
Relentless Power Avatar
68 months ago
Federighi has some of the best hair in the tech industry.
Federighi Is just awesome in general. He seems like a really respectable individual with a lot of knowledge in the tech world, has a great attitude and is surprisingly hilarious on stage.
Score: 23 Votes (Like | Disagree)
JeffyTheQuik Avatar
68 months ago
Federighi Is just awesome in general. He seems like a really respectable individual with a lot of knowledge in the tech world, has a great attitude and is surprisingly hilarious on stage.
My 520 shares are going to vote for him for the next CEO.
Score: 16 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
68 months ago
This is what they need to do more - be transparent with power users.
Score: 12 Votes (Like | Disagree)
Asarien Avatar
68 months ago
It's time for all these old people who don't understand where the industry is now, to be replaced with young blood who are hungry and foolish.
Score: 10 Votes (Like | Disagree)
tod Avatar
68 months ago
All of our complaining actually accomplished something?!
Score: 9 Votes (Like | Disagree)

Popular Stories

home app ios 16

Apple Confirms iPad Will No Longer Be Supported as a Home Hub in iOS 16

Wednesday June 22, 2022 12:38 pm PDT by
The iPad will no longer be able to be used as a home hub following the launch of iOS 16, iPadOS 16, macOS Ventura, and the HomePod 16 software this fall, Apple confirmed today. As discovered in iOS 16 code by MacRumors contributor Steve Moser, Apple says that the iPad will no longer be supported as a home hub. This information will be displayed in the Home app after updating to iOS 16.A home ...
apple ar headset concept 2

Apple CEO Tim Cook Hints at AR/VR Headset: 'Stay Tuned and You'll See What We Have to Offer'

Wednesday June 22, 2022 6:34 pm PDT by
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
customize wallpaper setting ios 16

iOS 16 Beta 2 Tidbits: New Wallpaper Colors, Backup Over LTE, SMS Filtering and More

Wednesday June 22, 2022 2:16 pm PDT by
Apple today seeded the second betas of iOS 16 and iPadOS 16 to developers for testing purposes, and the new betas introduce new features and refine some of the changes that Apple made with the first iOS 16 release. Subscribe to the MacRumors YouTube channel for more videos. Lock Screen Photo Wallpaper Customization When customizing a photo on the Lock Screen, there are two new DuoTone and...
Shazam Music Recognition Control Center

iPhone's Built-In Music Recognition Feature Syncs With Shazam App on iOS 16

Tuesday June 21, 2022 7:37 am PDT by
Since the release of iOS 14.2 in 2020, the iPhone has included a built-in Music Recognition feature in Control Center powered by Shazam. And with iOS 16, and also the iOS 15.6 beta, the feature has received a small but useful upgrade. As noted by Twitter user @someone_andrew, songs identified with Music Recognition in Control Center finally sync with the Shazam app. It also remains...
2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
ios 16 lock screen feature2

Apple Seeds Second Betas of iOS 16 and iPadOS 16 to Developers

Wednesday June 22, 2022 10:07 am PDT by
Apple today seeded the second betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming two weeks after Apple unveiled the new software at WWDC and released the initial betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. Given...
apple ar headset concept 1

Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Friday June 24, 2022 2:52 am PDT by
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated. Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...