Earlier this week, several Apple executives, including marketing chief Phil Schiller, software head Craig Federighi, and hardware engineering VP John Ternus, invited several journalists to Apple's campus to discuss the future of the Mac Pro, among other topics.

The information that was shared in that interview has been well-covered in recent days, but TechCrunch today published the entire interview transcript, which is well worth reading for those who want a complete uninterrupted look at what Apple had to say on the topic of the Mac Pro and its professional customers.

techcrunchmacroundtable

Image via TechCrunch

During the interview, Schiller and Federighi apologized to professional users for the delays with the Mac Pro and unveiled work on a new modular Mac Pro that will address issues with the current machine, including upgradeability and support for single high-end GPUs.

The new Mac Pro, which will also come with a professional display, isn't going to come in 2017, so in the meantime, Apple has significantly dropped the prices on its older Mac Pro machines, all of which still contain hardware from 2013.

Other tidbits shared in the interview include Apple's plans for the iMac, what went wrong with the design of the current Mac Pro, news on the Mac mini, Apple's thoughts on the MacBook Pro Touch Bar, the importance of pro users, and more.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)
Related Forum: Mac Pro

Top Rated Comments

J InTech82 Avatar
97 months ago
with better hair
Federighi has some of the best hair in the tech industry.
Score: 23 Votes (Like | Disagree)
44267547 Avatar
97 months ago
Federighi has some of the best hair in the tech industry.
Federighi Is just awesome in general. He seems like a really respectable individual with a lot of knowledge in the tech world, has a great attitude and is surprisingly hilarious on stage.
Score: 23 Votes (Like | Disagree)
JeffyTheQuik Avatar
97 months ago
Federighi Is just awesome in general. He seems like a really respectable individual with a lot of knowledge in the tech world, has a great attitude and is surprisingly hilarious on stage.
My 520 shares are going to vote for him for the next CEO.
Score: 16 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
97 months ago
This is what they need to do more - be transparent with power users.
Score: 12 Votes (Like | Disagree)
Asarien Avatar
97 months ago
It's time for all these old people who don't understand where the industry is now, to be replaced with young blood who are hungry and foolish.
Score: 10 Votes (Like | Disagree)
tod Avatar
97 months ago
All of our complaining actually accomplished something?!
Score: 9 Votes (Like | Disagree)

Popular Stories

Generic iOS 18 Feature Real Mock

iOS 18 Available Now With These 8 New Features For Your iPhone

Sunday September 15, 2024 10:09 am PDT by
Following over three months of beta testing, iOS 18 was finally widely released to the public on Monday, September 16. The update is available in the Settings app under General → Software Update on the iPhone XS and newer. Below, we have highlighted eight key new features included in iOS 18, and Apple shared a complete list of new features and changes last week. Note that Apple...
iOS 18 Public Beta Thumb 1

Here's When iOS 18 Rolls Out Today in Every Time Zone

Monday September 16, 2024 3:56 am PDT by
It's that time of year again. Apple is about to release iOS 18, which promises to bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and the company is expected to release it sometime today – Monday, September 16. Based on past releases, the update is likely to drop at around 10:00 a.m. Pacific Time/1:00 p.m. Eastern...
M4 Mac mini Black Ortho Cooler

Apple Leaks New Mac Mini With 5 USB-C Ports

Monday September 16, 2024 11:40 am PDT by
Apple has seemingly leaked the rumored next-generation Mac mini with five USB-C ports, according to a code change within Apple software that was discovered today by MacRumors contributor Aaron Perris. The code refers to an unreleased Mac mini model with an Apple silicon chip and five ports, which lines up with a previous report from Bloomberg's Mark Gurman that said the next Mac mini will be ...
iOS 18 Apple Account Name Feature 2

RIP, Apple ID

Tuesday September 17, 2024 3:18 pm PDT by
The "Apple ID" era is officially over. The transition from "Apple ID" to "Apple Account" went from a rumor to an official announcement to something that has now been fully completed. As of this week, the account.apple.com website is fully updated with Apple Account branding. "Apple ID is now Apple Account," the page says. "You can still sign in with the same email address or phone...
apple silicon mac lineup wwdc 2022 feature purple

M4 Macs, New iPad Mini, and iPad 11 Expected at Upcoming Apple Event

Sunday September 15, 2024 5:29 am PDT by
Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. In his Power On newsletter today, Bloomberg's Mark Gurman reiterated...
16 pro

iPhone 16 Pro Demand Has Been Lower Than Expected, Analyst Says

Sunday September 15, 2024 3:58 pm PDT by
Apple analyst Ming-Chi Kuo today said demand for the iPhone 16 Pro and iPhone 16 Pro Max has been "lower than expected" since the devices became available to pre-order in the U.S. and dozens of other countries on Friday. Kuo said his data is based on a "supply chain survey" and shipping estimates listed on Apple's online store. Kuo estimated that sales of all four iPhone 16 models reached...