'Apple Watch Series 3' Models Expected in Second Half of 2017 With September Launch Likely - MacRumors
Skip to Content

'Apple Watch Series 3' Models Expected in Second Half of 2017 With September Launch Likely

The next-generation Apple Watch is scheduled to be released in the second half of 2017, according to supply chain newspaper DigiTimes.

apple watch 3 splash
The timeline matches a Chinese-language Economic Daily News report that claimed new Apple Watch models will be unveiled in the third quarter of 2017, aka fall, with battery life and performance improvements.

Apple Watch Series 2 models and slightly upgraded Series 1 models launched in September alongside the iPhone 7, so it is reasonable to assume that Series 3 models could launch in September as well. The original Apple Watch, now dubbed Series 0, launched in April 2015.

In addition to a faster processor and longer battery life, cellular connectivity has been a long-rumored addition to the Apple Watch, and SIG analyst Christopher Rolland believes LTE capabilities could be included in Series 3 models. KGI Securities analyst Ming-Chi Kuo also said LTE could be added as early as 2017.

With a cellular connection, Apple Watch owners would not need a paired iPhone nearby to do things like make phone calls or stream Apple Music content, but a separate data plan from a carrier would likely be needed.

Apple is also expected to switch to a glass-film touchscreen this year in place of the current touch-on-lens solution, but it is unclear if this change would have any obvious consumer-facing benefits.

The overall design of the Apple Watch has not changed since the original models launched in April 2015, but one report yet to be substantiated claims Series 3 models will have few if any significant hardware changes. Apple has instead introduced new bands each season to offer a fresh look and feel.

Few other details are known about the next Apple Watch at this point, and no parts have leaked from the supply chain yet.

Apple has filed patents for a number of ideas that could eventually be included in an Apple Watch, such as a heart rate identification system, modular bands, haptic feedback band, and a band with a built-in charger. More significant health and fitness features could be added pending further FDA approvals.

Quanta Computer is expected to remain the primary manufacturer of the Apple Watch, with some production reportedly shifting to Compal Electronics.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...

Top Rated Comments

117 months ago
This may tempt me to upgrade my Series 0, i've used it everyday since launch.
Score: 16 Votes (Like | Disagree)
117 months ago
Yawn......
Thanks for your eloquent input to the conversation. If things are so boring why do you people even feel the need to comment? What joy do you get from being salty?
Score: 12 Votes (Like | Disagree)
TwoBytes Avatar
117 months ago
The only apple product that needs to be thinner. Here's hoping.
Score: 9 Votes (Like | Disagree)
Sunny1990 Avatar
117 months ago
Apple watch is the best looking smartwatch ever made. I recently got my 42 MM series 2 stainless steel model( my first apple watch :D) & i am loving it, hoping to get series 3 this fall
Score: 8 Votes (Like | Disagree)
117 months ago
I can't imagine how confusing the Apple Watch lineup will be in a few years....
Probably just as confusing as those really confusing iPad or iPhone lines..



Attachment Image
Score: 7 Votes (Like | Disagree)
cogitodexter Avatar
117 months ago
I SO wish they would do a round version.

While my Watch works just fine (early adopter, got it the first day it was on sale) I would much prefer a classic round shape. The interface would already work fine on a round screen - certainly the main menu looks like it was specifically designed for a circular interface.
Score: 7 Votes (Like | Disagree)