Apple Mail Engineering Manager Terry Blanchard Joins Readdle to Work on Popular Email Client 'Spark'

Wednesday March 29, 2017 8:32 AM PDT by Mitchel Broussard
Readdle has hired former Apple Mail engineering manager Terry Blanchard in a position that will focus on creating the "future of email" for Readdle's popular email client "Spark," working with an entirely new team of his choosing in Silicon Valley. Blanchard's new role, per his LinkedIn page, is vice president of engineering for Readdle.

Spark is modernizing email as we know it. We share a fundamental vision of what the future of email should be. I’ve always admired Readdle for their beautiful and innovative products, which makes them the ideal company to turn that vision into a reality.
At Apple Blanchard worked on the Mail team for six years, where he led a team of developers which created and continually fostered updates for the UX design and development of Apple's first party email client, simply called Mail on iOS and macOS. Besides his new title and location in Silicon Valley, Blanchard's role at Readdle hasn't been given many specifics but it's expected that the engineer will take his expertise in the email client design space and apply it to Readdle's popular stock of iOS and macOS applications.

Last November Readdle launched Spark on Mac, bringing the app's Smart Inbox feature to Apple's desktop and laptop computers for the first time. Smart Inbox intelligently organizes email into different categories (Personal, Notification, and Newsletters), making sure important messages are always highlighted first. Spark continuously learns which emails are most important for you to make inbox management as easy as possible, and on Mac also includes Quick Replies, Touch Bar support, snooze capabilities, and cross-device syncing.

Regarding its new hire, Readdle said that "Terry is a valuable addition to our team and brings years of experience from one of the best companies in the world."

Readdle's range of productivity apps for Apple devices includes PDF Expert, Spark, Scanner Pro, Calendar 5, PDF Office, Printer Pro, PDF Converter, and Documents.

Tags: Readdle, Spark
39 comments


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hagar
29 months ago
O no! The only guy working on Mail is leaving? Who will now work on the next features for 2025? I know, the guy of the Remote app.
Rating: 11 Votes
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DrumApple
29 months ago
Don't let the door hit ya - the Mail app SUCKS, time for someone new.
Rating: 6 Votes
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coolfactor
29 months ago
The stock Mail app remains my primary email client, but I wanted a second one for lesser-used accounts, or for more separation between my different work roles.

I used Spark for several months with some accounts, but eventually switched to Airmail, which handles large emails much better. I also didn't like the idea of my account credentials being given to Spark, or how they first download your mail to Amazon servers for processing.

Being in Canada, I primarily use Runbox out of Norway for the added privacy, as things below the border ("below the belt") are getting stinky.
Rating: 5 Votes
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NervousFish2
29 months ago
Maybe I'm a caveman, but I just can't seem to find a replacement for Mail. The very premise of Spark is a non-starter for me because of the privacy issues. Apple seem to be very, very committed to privacy. But adding Amazon servers as a middle man seems to run against that, especially given the App is free. No way I'm touching that. No matter how pretty it is, or what functions it adds. Its just not going to happen. I do not want my data being commercialized.

Mail is very stable, and fast. After reading an article recently, I realized that the secret to email management is very little to do with the bells and whistles of an app. Its much more to do with smart searching, and Apple's Mail does that incredibly well, with a very low battery hit. I deleted all my folders and switched over completely to smart search folders, and set a rule to archive automatically after a month. My efficiency and control has improved dramatically. Newsletter folder? Yeah, that's not really rocket science. Email is email is email.
Rating: 3 Votes
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weup togo
29 months ago

It’s curious when significant contributors leave Apple to explore emerging ideas elsewhere. One would think that Apple is encouraging its product managers to copy useful features or improve on them.


A helpful decoder ring when reading about Apple:

1) "Product managers" are marketing employees who sit in on some high level design meetings and liaise with the marketing management chain. No engineers report to them. They do not own the features. They do not run the show. It is a fluff title.
2) "Engineering managers" are engineering managers who are on the hook for everything related to the feature. The engineers report to them. And they frequently do at least bits of engineering themselves.

Any time you see anything attributed to a product manager, feel free to roll your eyes and move on.
Rating: 2 Votes
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dogslobber
29 months ago

It’s curious when significant contributors leave Apple to explore emerging ideas elsewhere. One would think that Apple is encouraging its product managers to copy useful features or improve on them. Or is Apple becoming another typical lumbering corporation that is unable to disrupt its established infrastructure and products?


I think sometimes doing the same thing year in, year out, can get to you such that you simply need a fresh challenge. Often that challenge is in your sphere of knowledge so you don't need to start from scratch.
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Don't let the door hit ya - the Mail app SUCKS, time for someone new.


So maybe he was leaving anyway?
Rating: 2 Votes
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NervousFish2
29 months ago

the Podcast app(refuse to use iTunes, what a mess that thing is), now Mail and next might be Reminders(seems to be so underdeveloped, seems like it should do more).


Gosh, I can't figure people out who don't like iTunes. Compared to what, exactly? The macOS version is great. The iOS version is great. And the Podcast app is properly the best podcast app out there. I've used a lot of them. It would be very hard to say Apple's podcast app had any serious competition from anyone.
Rating: 2 Votes
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avanpelt
29 months ago
Plot twist -- Apple makes an offer to buy Readdle within a few years (if they haven't already).
Rating: 2 Votes
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orbital~debris
29 months ago

This x 1000. If you want to see how atrocious Apple is at basic apps that everyone uses: look no further than f'in MAIL! That damn app is terrible.

Edit: Can someone please recommend a good, simple, clean Mail app. I've used Outlook and will probably go back to it. Testing the stock Apple Mail app again with 10.3 but my guess is it won't last long before I'm wanting to throw my phone out the windows.


I'm really curious - what do you find terrible about Mail?
I've used it since the Mac OS X Public Beta, and it's worked really well for me.
Rating: 2 Votes
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C DM
29 months ago

This x 1000. If you want to see how atrocious Apple is at basic apps that everyone uses: look no further than f'in MAIL! That damn app is terrible.

Edit: Can someone please recommend a good, simple, clean Mail app. I've used Outlook and will probably go back to it. Testing the stock Apple Mail app again with 10.3 but my guess is it won't last long before I'm wanting to throw my phone out the windows.

It sounds like the app isn't for everyone for one reason or another, but there are definitely many many people out there that use it, and many of them like it.
Rating: 2 Votes
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