Apple Store Down in Advance of (PRODUCT)RED iPhone 7 and New 9.7-inch iPad Launch at 8:01 a.m. Pacific Time

Apple took down its online store early this morning as the company prepares to launch its special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus in more than 40 countries and regions around the world.

Screen Shot 2 4
Internet users attempting to access the store section of the U.S. site are being met with the familiar "We've got something special in store for you" placeholder, accompanied by a relaunch time of 8:01 a.m. Pacific Time, which is when Apple previously said it would officially be launching the new red colorway iPhone.

Today Apple is also launching a new lower priced 9.7-inch iPad to replace the iPad Air 2, as well as new storage tier options for the iPhone SE and the iPad mini 4.

The PRODUCT(RED) iPhone 7 will be available in 128GB and 256GB storage capacities for the same $749/$849 and $869/$969 prices as the equivalent iPhone 7 and iPhone 7 Plus models in standard colors. The anodized aluminum's vibrant red finish has a white Apple logo and white front bezels.

Apple's new tablet, which it is simply calling "iPad", is Apple's new entry-level model at the 9.7-inch size, starting at $329 for 32GB and $429 for 128GB. The device will be available in more than 20 countries and regions.

The new 32GB and 128GB storage capacities for the iPhone SE will cost $399 and $499 respectively, replacing the original 16GB ($399) and 64GB ($449) storage capacities. All other specs for the smaller profile handset remain the same.

The new 128GB model iPad mini 4 with Wi-Fi will start at $399, which was previously the price for the 32GB model with Wi-Fi, which has been discontinued. A cellular model with 128GB of storage will also be available for $529.

During Tuesday's announcement of the new products, Apple also launched new Apple Watch bands and iPhone cases in new colors.

Despite the unusually early shuttering of the store, it's very unlikely that it relates to anything other than updates to the online ordering process to reflect the new products, but we'll keep readers updated as soon as we learn more.

(Thanks, Andrea!)

Related Roundup: iPad mini
Buyer's Guide: iPad Mini (Caution)
Related Forums: iPad, iPhone

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
airpods pro 3 glitter

AirPods New Year's Deals Include Up to $99 Off AirPods Max, AirPods Pro 3, and AirPods 4

Sunday January 4, 2026 8:04 am PST by
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
samsung crease less foldable display ces 2026%402x

Foldable iPhone's Crease-Free Display Tech Spotted at CES 2026

Tuesday January 6, 2026 3:04 am PST by
CES 2026 has just provided a first glimpse of the folding display technology that Apple is expected to use in its upcoming foldable iPhone. At the event, Samsung Display briefly showcased its new crease-less foldable OLED panel beside a Galaxy Z Fold 7, and according to SamMobile, which saw the test booth before it was abruptly removed, the new panel "has no crease at all" in comparison. The ...
AirPods Pro 3 Year of the Horse Feature

Apple Launches Year of the Horse AirPods Pro 3 for Lunar New Year

Monday January 5, 2026 11:28 am PST by
Apple has designed a limited edition version of the AirPods Pro 3 to celebrate Lunar New Year, and customers in select countries can purchase them starting today. The Year of the Horse Special Edition AirPods Pro 3 feature a unique horse emoji character that's otherwise unavailable. Customers in China, Hong Kong, Taiwan, Malaysia, and Singapore are able to buy the AirPods, and they'll be...

Top Rated Comments

bobjonesco Avatar
115 months ago
Taking the store down for 6 hours just to add two products we already knew about?
Score: 40 Votes (Like | Disagree)
OllyW Avatar
115 months ago
It's actually more than two products aside from the new 9.7 iPad and the Product Red iPhone. It also includes added Watch bands, iPhone SE, and additional iPhone cases.

Not to mention any other unforeseen edits/changes that you're not aware of.
Amazon adds tons of new stuff every single day and their site manages to stay up and running.
Score: 35 Votes (Like | Disagree)
robeddie Avatar
115 months ago
Actually the new watch bands and cases were already available to buy when the store was updated on Tuesday.

So just iPad, iPhone SE and Red iPhone.

I get that the store has to go down, but 6 hours is strange.
Amazon, ESPN, CNN, Fox News (name just about ANY other site) They ALL update a TON of stuff on their pages constantly and never go down because of those updates.

Any technical argument why the largest TECH company in the world has to go down at all, let alone 6 HOURS to update a handful of items is completely daft.
Score: 18 Votes (Like | Disagree)
fogandflower Avatar
115 months ago
('https://www.macrumors.com/2017/03/24/apple-store-down-red-iphone-7-launch/')


Apple took down its online store early this morning as the company prepares to launch its special edition ('https://www.macrumors.com/2017/03/21/apple-announces-iphone-7-productred-special-edition/') (PRODUCT)RED iPhone 7 and iPhone 7 Plus in more than 40 countries around the world.



Internet users attempting to access the store section of the site are being met with the familiar "We've got something special in store for you" placeholder, accompanied by a relaunch time of 8:01 a.m. PDT, which is when Apple previously said it would officially be launching the new red colorway iPhone.

PRODUCT(RED) models will be available in 128GB and 256GB storage capacities for the same $749/$849 and $869/$969 prices as the equivalent iPhone 7 and iPhone 7 Plus models in standard colors. The anodized aluminum's vibrant red finish has a white Apple logo and white front bezels.

It's unlikely that the message relates to anything other than last minute changes to the iPhone 7 online ordering process, but we'll keep readers updated as soon as we learn more.

(Thanks, Andrea!)

Article Link: Apple Store Down in Advance of (PRODUCT)RED iPhone 7 Launch at 08:01 PDT ('https://www.macrumors.com/2017/03/24/apple-store-down-red-iphone-7-launch/')
[doublepost=1490348421][/doublepost]I don't get it. Why one of the largest technology company needs to shut down its online store to update something?
Score: 16 Votes (Like | Disagree)
bobjonesco Avatar
115 months ago
It has nothing to do with knowing about the products, they close the site to make alterations to the website reflecting the newest product updates. This isn't anything new.
6 hours. I'm sure Apple has an army of people who manage the website. 2 products. The changes are probably already on a staging or dev server and all they'd need to do is push the new pages out.
Score: 13 Votes (Like | Disagree)
wbrat Avatar
115 months ago
I don't get it. They already made changes to the store few days ago...

Score: 13 Votes (Like | Disagree)