Apple Drops iPhone 7 (PRODUCT)RED Branding in China

by

Yesterday, Apple announced a special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus, to go with its current (PRODUCT)RED line-up that Apple promotes as a way for customers to support HIV/AIDS charity (RED).

The red handset, which launches on Friday, is the first time Apple has included its flagship phone in the promotional line-up, but the PRODUCT(RED) iPhone branding does not apply across all regions.

Apple's Taiwan website

As noted by TechCrunch, internet users have spotted that the (PRODUCT)RED branding is missing on the regional China website, but all other details including launch date and time remain identical, indicating that Apple is promoting the red iPhone in the country simply as an additional colorway.

Apple's China website

Sex remains a controversial issue in China, where traditional values frequently clash with more liberal Western attitudes as the country's economic boom increasingly opens it to outside influence. In the past, AIDS and HIV have been characterized in China as a consequence of contact with the West, but recent legislation has been more progressive and a lot more successful in treating the AIDS/HIV problem in the country.

Despite the gradual change in attitudes, it's likely Apple took the decision to drop the (PRODUCT)RED affiliation in order to avoid possible tension with the Chinese government, following recent incidents in which the company has fallen foul of China's restrictive internet policies.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

(View all)
Avatar
46 months ago
I guess taking moral standpoints on certain issues only goes so far when it stands to affect your sales..
Score: 26 Votes (Like | Disagree)
Avatar
46 months ago
Tim!?!? Where is your super progressive stance now? Oh that's right...can't risk upsetting the Chinese buyers by admitting AIDS exists! I'm sure their government has told them AIDS isn't real just like LGBT isn't real. Funny how Tim can drop his values at the drop of the hat for some money. I could respect the guy if he held to his guns, but no. I bet if you asked Tim about Tianamen Square while he was in China he'd echo the governments opinion of it being western propaganda made on a Hollywood set. Sad when Apple is afraid and unwilling to help people because it might affect sales. Boooooo!
Score: 15 Votes (Like | Disagree)
Avatar
46 months ago
Changing your moral policies based on the almighty dollar is American as apple pie and baseball.
Score: 14 Votes (Like | Disagree)
Avatar
46 months ago

I guess taking moral standpoints on certain issues only goes so far when it stands to affect your sales..

Tim!?!? Where is your super progressive stance now? Oh that's right...can't risk upsetting the Chinese buyers by admitting AIDS exists! I'm sure their government has told them AIDS isn't real just like LGBT isn't real. Funny how Tim can drop his values at the drop of the hat for some money. I could respect the guy if he held to his guns, but no. I bet if you asked Tim about Tianamen Square while he was in China he'd echo the governments opinion of it being western propaganda made on a Hollywood set. Sad when Apple is afraid and unwilling to help people because it might affect sales. Boooooo!

I wonder if Apple is still making the donation to the charity on all sales of the RED device, regardless of branding.

Product red has been promoted on Apple's Chinese website before via the Red iPods and accessories and such, but it's now against the law ('http://www.lawinfochina.com/display.aspx?lib=law&id=21963') in China for a foreign NGO to promote their cause via a profit-earning organization. If Apple wants to sell the red color in mainland China, they simply can't include the charitable donation as a part of their product.
Score: 14 Votes (Like | Disagree)
Avatar
46 months ago
I wonder if Apple is still making the donation to the charity on all sales of the RED device, regardless of branding.
Score: 9 Votes (Like | Disagree)
Avatar
46 months ago

Product red has been promoted on Apple's Chinese website before via the Red iPods and accessories and such, but it's now against the law ('http://www.lawinfochina.com/display.aspx?lib=law&id=21963') in China for a foreign NGO to promote their cause via a profit-earning organization. If Apple wants to sell the red color in mainland China, they simply can't include the charitable donation as a part of their product.

If this is the case, why sell this at all in China?

Are proceeds of sales in China of this red iPhone still going to Project Red if it's not even branded as such?

Proceeds aside, awareness and education is also part of the equation.
Score: 4 Votes (Like | Disagree)

Top Stories

Top Stories: iOS 14 Feature Tour, 'iPhone 12 mini' Rumors, Apple Watch Band Controversy

Saturday September 26, 2020 6:00 am PDT by
Things started to calm down a bit this week following last week's rush of media event, Apple Watch and iPad launches, and the release of iOS 14 and other operating updates. But that doesn't mean there wasn't still a lot of news, from digging deeper into iOS 14 to more iPhone 12 rumors to the uproar over trying to exchange band sizes on the new Apple Watch. On top of all of that, we heard...

'iPhone 12 mini' Name Reappears in Leaked Apple iPhone 12 Case Stickers

Friday September 25, 2020 1:58 am PDT by
Earlier this week a proven leaker claimed that the iPhone 12 lineup would be named "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max," and today the same nomenclature has appeared again in a photo depicting alleged stickers from unreleased Silicone iPhone cases originating from Apple's international distribution center in Ireland. The photo shows three stickers with the...

iOS 14: 'Phoenix 2' Space Shooter Delivers Playable Demo via App Clips

Saturday September 26, 2020 2:08 pm PDT by
One of the new features that arrived in iOS 14 is called App Clips. App Clips is described by Apple to be a "small part of your app" that can be available to users at just the right moment.App Clips focus on finishing one task quickly. An ideal App Clip experience allows users to open and complete a task in seconds. Instead of requiring an App Store download, they can be loaded and run via...

Apple Releases iOS 14.0.1 With Fix for Bug That Resets Default Apps After Rebooting

Thursday September 24, 2020 10:12 am PDT by
Apple today released iOS 14.0.1, the first update to the iOS 14 operating system that was released on September 16. Today's update is a bug fix update addressing issues that weren't able to be fixed in the initial iOS 14 launch. The iOS 14.0.1 update is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. ...

Upcoming Xbox App Update Will Let Xbox Users Stream Games to iPhone and iPad

Friday September 25, 2020 11:58 am PDT by
Microsoft is testing a new version of its Xbox app that will let Xbox users play games remotely on their iPhones and iPads using streaming functionality. The new feature was rolled out to TestFlight users this morning. The Xbox streaming option is distinct from Microsoft's xCloud service, which it has been clashing with Apple over. xCloud is designed to stream games from Microsoft's servers, ...

Microsoft Internally Worked on a Mac OS X Aqua Inspired Windows XP Theme

Saturday September 26, 2020 10:51 am PDT by
Microsoft tested a Windows XP theme that closely resembled Mac OS X's Aqua GUI, reports The Verge. A recent Windows XP source code leak has revealed various unreleased themes that Microsoft developed in 2000, at a time when Microsoft was in heated competition with Apple regarding desktop operating systems. One of the themes, codenamed "Candy," mirrors the design of Apple's Aqua...

Video Offers Closer Look at Apple Face Mask

Friday September 25, 2020 5:25 am PDT by
YouTube channel Unbox Therapy has today shared a new video giving a closer look at Apple's reusable face masks for corporate and retail employees. Apple's own face mask was designed by the company's Engineering and Industrial Design teams amid the global health crisis for corporate and retail employees, and the boxes include Apple's famous "Designed by Apple in California" text. The...

iPhone 12 May Launch Earlier Than Usual in South Korea

Monday September 28, 2020 5:24 am PDT by
The upcoming iPhone 12 lineup may launch earlier than usual in South Korea, reports The Korea Herald. South Korean telecoms firms speaking to The Korea Herald have said that the iPhone 12 lineup will launch ahead of its usual schedule. Normally, the release of new iPhones in South Korea comes about one month after launch in the United States. Last year, the iPhone 11 arrived in South Korea ...

New Version of Microsoft Office Coming Next Year That Won't Require a Subscription

Thursday September 24, 2020 1:53 am PDT by
Microsoft will next year offer a new perpetual release of Microsoft Office for Mac and Windows that doesn't require a subscription to use, according to the software giant (via Windows Central). "Microsoft Office will also see a new perpetual release for both Windows and Mac, in the second half of 2021," said Microsoft in a blog post announcing the next version of its Exchange server,...

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...