Apple's Online Store Down for Scheduled 'Maintenance' Break, Possibly Ahead of Product Updates

Apple's online store has been taken offline for a scheduled "maintenance" break between midnight and 5:30 a.m. Pacific Time. The extended downtime is fueling hopes that fresh hardware will be available when the store is brought back online, as has been the case many times in the past.

Screen Shot 8 e1490082430539
Apple traditionally invites the media to Special Events to unveil new products, but it does not have one planned for today. Accordingly, any additions or changes to Apple's online store today are likely to be minor, and a press release would be an appropriate medium for sharing the announcements.

Lending credence to this theory is that 5:30 a.m. Pacific Time happens to be exactly when Apple typically distributes press releases.

Rumors suggest Apple is planning updated 9.7-inch and 12.9-inch iPad Pro models, a 128GB iPhone SE, a red color option for iPhone 7 and iPhone 7 Plus, and new Apple Watch bands, all of which could be minor enough to simply be added to Apple's online store and announced with press releases.

Less likely to be announced today is a rumored 10.5-inch iPad Pro sporting a narrow bezel design, which seems too significant to be unveiled without an Apple event. If so, the 10.5-inch iPad Pro could be introduced at an upcoming Spring event, WWDC 2017, or possibly even later.

One rumor said Apple would host an event in March, but that appears increasingly unlikely at this point. Apple has yet to invite the media to said event, and there are only ten days remaining in the month. A subsequent report said Apple will host an event in April, coinciding with the opening of its new Apple Park campus.

Apple's online store has gone down roughly six hours before many of its recent Special Events, while today's maintenance break is scheduled to last five and a half hours. Apple said its online store will be "updated" during this time, suggesting that at least something new might be coming today.

So-called "maintenance" really could just be maintenance, but the classic "We've got something special in store for you" placeholder notice on the site suggests something more. We'll know for sure in just a matter of hours, so keep checking back.

Top Rated Comments

dr34mc4st3r Avatar
79 months ago
there should be new stuff coming, otherwise Apple wouldn't say "we've got something special in store for you"
Score: 17 Votes (Like | Disagree)
Loge Avatar
79 months ago
new iPod socks.
Score: 14 Votes (Like | Disagree)
ajcadoo Avatar
79 months ago
For the love of God Apple, update the internals to the Mac Mini and Pro. Now would be the perfect time. Don't let me down.
Score: 10 Votes (Like | Disagree)
Jesus on OSX Avatar
79 months ago
Updated Apple HiFi with lightning connector.

Calling it now.
Score: 8 Votes (Like | Disagree)
boss.king Avatar
79 months ago
Please be price drops on MBPs.
Score: 7 Votes (Like | Disagree)
spacebro Avatar
79 months ago
A mac mini with skylake would be nice, would be able to finally upgrade to a 4k tv.
Score: 7 Votes (Like | Disagree)

Popular Stories

iOS 17 on Phone Feature

Gurman: iOS 17 to Provide Several 'Most Requested Features'

Sunday March 26, 2023 6:05 am PDT by
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports. In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
iOS 16

iOS 16.4 Will Add These 8 New Features to Your iPhone

Sunday March 26, 2023 8:06 am PDT by
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and...
apple mixed reality headset concept by david lewis and marcus kane

Some Apple Employees Seriously Concerned About Mixed-Reality Headset as Announcement Draws Closer

Sunday March 26, 2023 8:25 am PDT by
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports. Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
iOS 16

Apple Releases iOS 16.4 With New Emoji, Safari Web Push Notifications, Beta Changes, Voice Isolation for Calls and More

Monday March 27, 2023 10:03 am PDT by
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID. iOS 16‌.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Steve Jobs Theater dusk

Apple Reportedly Demoed Mixed-Reality Headset to Executives in the Steve Jobs Theater Last Week

Sunday March 26, 2023 5:53 am PDT by
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
top stories 25mar2023

Top Stories: iPhone 15 Pro Design Leak, iOS 16.4 Coming Soon, and More

Saturday March 25, 2023 6:00 am PDT by
We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware. iOS 16.4 and associated releases are also right around the corner with some new ...
apple tv 4k red image

Apple Releases tvOS 16.4 for Apple TV 4K and Apple TV HD

Monday March 27, 2023 10:00 am PDT by
Apple today released tvOS 16.4, the fourth major point update to the tvOS 16 operating system that came out last September. Available for the Apple TV 4K and Apple TV HD, tvOS 16.4 comes two months following the release of tvOS 16.3. The tvOS 16.4 update can be downloaded over the air through the Settings app on the ‌‌‌‌Apple TV‌‌‌‌ by going to System > Software Update....