Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Future iPhones Could Support 4K Graphics and Much Faster Gaming With PowerVR Furian
Imagination Technologies today announced PowerVR Furian, its next-generation GPU architecture that promises significant improvements in graphics performance and power efficiency that could benefit future iPhones.
PowerVR Furian architecture will offer up to a 70-90% improvement in real-world gaming performance by density, including 35% better shader performance and 80% better fill rate, compared to a similar sized and clocked Series7XT Plus GPU based on current-generation PowerVR Rogue architecture.
Meanwhile, with lower power consumption, an iPhone with PowerVR Furian architecture could have longer battery life for graphics-related tasks.
Imagination Technologies confirmed to MacRumors that PowerVR Furian architecture supports 4K graphics, laying the foundation for future iPhone models to support higher-resolution gaming and other graphics-intensive tasks such as augmented or virtual reality and machine learning.
Imagination Technologies said the first GPUs based on PowerVR Furian, such as the Series8XT, will be announced in mid 2017, but don't expect the architecture to power the so-called "iPhone 8" this year. Imagination noted Furian-based mobile devices might not arrive until the end of 2018 at the earliest.
Apple has been a licensee and stakeholder in Imagination Technologies since at least 2008. The two companies have worked closely together over the years, with Apple being a key investor in the UK-based chip designer since it raised its stake in the company to roughly 10% in 2009.
Apple was actually rumored to acquire Imagination Technologies last year, but it later said it did not plan to make an offer at the time. Nevertheless, in recent months, Apple has recruited at least two dozen employees from the chip designer, including former COO John Metcalfe, possibly to build out an in-house GPU team.
PowerVR Furian architecture will offer up to a 70-90% improvement in real-world gaming performance by density, including 35% better shader performance and 80% better fill rate, compared to a similar sized and clocked Series7XT Plus GPU based on current-generation PowerVR Rogue architecture.
Meanwhile, with lower power consumption, an iPhone with PowerVR Furian architecture could have longer battery life for graphics-related tasks.
Imagination Technologies confirmed to MacRumors that PowerVR Furian architecture supports 4K graphics, laying the foundation for future iPhone models to support higher-resolution gaming and other graphics-intensive tasks such as augmented or virtual reality and machine learning.
“We created Furian to address a new class of emerging applications, with a focus on efficient scalability that will extend to multiple generations of PowerVR IP cores. We’re excited to start rolling out the first 8XT IP cores based on Furian. These cores will further cement the leadership of PowerVR at the high end of mobile performance.”Apple's graphics chip in iPhone 7 and iPhone 7 Plus is a custom-designed version of the Series7XT Plus, and many earlier iPhone models are also based on PowerVR Rogue architecture, so it is reasonable to assume that future iPhone models may use at least some of the PowerVR Furian architecture.
Imagination Technologies said the first GPUs based on PowerVR Furian, such as the Series8XT, will be announced in mid 2017, but don't expect the architecture to power the so-called "iPhone 8" this year. Imagination noted Furian-based mobile devices might not arrive until the end of 2018 at the earliest.
Apple has been a licensee and stakeholder in Imagination Technologies since at least 2008. The two companies have worked closely together over the years, with Apple being a key investor in the UK-based chip designer since it raised its stake in the company to roughly 10% in 2009.
Apple was actually rumored to acquire Imagination Technologies last year, but it later said it did not plan to make an offer at the time. Nevertheless, in recent months, Apple has recruited at least two dozen employees from the chip designer, including former COO John Metcalfe, possibly to build out an in-house GPU team.
Tags: Imagination Technologies, PowerVR
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29 months ago
Is there a dumber idea than a 4k display on a phone?
As in, why would you do that when you could just save power with a regular display?
As in, why would you do that when you could just save power with a regular display?
29 months ago
I see no need for 4K in a phone because human eyes cannot resolve it. As the article mentions, it would be best for VR that uses lenses to change the focal plane in such a way that it magnifies the pixels displayed to each eye. But otherwise it's useless and only serves to needlessly consume battery life. I think true @3X is a good place to stop for phones, as from typical viewing distance someone with perfect vision can no longer resolve individual pixels.
Some might compare what I've just said to quotes such as "640K is more memory than anyone will ever need." But this is different as it relates directly to a physical limitation of the human body. I think they will improve display quality, color reproduction, bit depth, etc—but resolution is arriving at an end point for phones, and will hit these so-called limits on larger and larger devices in the coming years. If nobody has named it, I'll call it Duke's Law, as I've been talking about this for many years and most people still don't understand and consider it just another "spec" that will keep getting better, even though it's useless.
You see, eventually you cross a threshold of diminishing returns—the intersection of cost, GPU speed, power consumption, and human eye resolution. Why put in the effort to develop a display with pixels smaller than anyone would ever be able to see? And again, the lone exception to this right now is a wearable VR/AR headset display that allows the display to sit closer to the human eye and remain in focus via optics. On the GPU end of things, it's nice to support 4K as it means you could output that resolution to an external display large enough to resolve the image effectively. And something like that could also be seen in a future Apple TV 5. But even then, from a typical couch distance of 8-10ft, most people who have 4K TVs smaller than 70-80" don't actually see any benefit over 1080p. Now sometimes 4K packs the pixels in tighter, which results in an overall increase in quality of picture and uniform brightness (at least that's something I've noticed). But I think the only legitimate reasons to have a 4K display is if it's huge (can resolve the pixels from the couch), you sit close to your TV, or you use it as a computer display (aka you sit close to it).
Some might compare what I've just said to quotes such as "640K is more memory than anyone will ever need." But this is different as it relates directly to a physical limitation of the human body. I think they will improve display quality, color reproduction, bit depth, etc—but resolution is arriving at an end point for phones, and will hit these so-called limits on larger and larger devices in the coming years. If nobody has named it, I'll call it Duke's Law, as I've been talking about this for many years and most people still don't understand and consider it just another "spec" that will keep getting better, even though it's useless.
You see, eventually you cross a threshold of diminishing returns—the intersection of cost, GPU speed, power consumption, and human eye resolution. Why put in the effort to develop a display with pixels smaller than anyone would ever be able to see? And again, the lone exception to this right now is a wearable VR/AR headset display that allows the display to sit closer to the human eye and remain in focus via optics. On the GPU end of things, it's nice to support 4K as it means you could output that resolution to an external display large enough to resolve the image effectively. And something like that could also be seen in a future Apple TV 5. But even then, from a typical couch distance of 8-10ft, most people who have 4K TVs smaller than 70-80" don't actually see any benefit over 1080p. Now sometimes 4K packs the pixels in tighter, which results in an overall increase in quality of picture and uniform brightness (at least that's something I've noticed). But I think the only legitimate reasons to have a 4K display is if it's huge (can resolve the pixels from the couch), you sit close to your TV, or you use it as a computer display (aka you sit close to it).
29 months ago
Is there a dumber idea than a 4k display on a phone?
As in, why would you do that when you could just save power with a regular display?
It is useful if you plan on using it in a VR Headset.
29 months ago
LOL, and the Apple TV can't even do 4k yet... but the iPhone might? Hahaha.. you gotta laugh at Apple's incompetence and illogic.
29 months ago
How about a better iOS UI instead?
iOS10 on my 6S is like what MacOS9 felt like on my TiBook. Great hardware... lagging software. (And I actually liked MacOS9, unlike iOS10)
iOS10 on my 6S is like what MacOS9 felt like on my TiBook. Great hardware... lagging software. (And I actually liked MacOS9, unlike iOS10)
29 months ago
Just make gaming happens on Mac in the first place, Apple.
Won't happen... and will likely never happen. Apple's best GPU is garbage based on a chipset from 2012 and conveniently found in the Mac Pro from 2013 that still sells at it's original price from 4 years ago.
Forget about gaming on the mac. Just get a PC and call it a day.
29 months ago
LOL, and the Apple TV can't even do 4k yet... but the iPhone might? Hahaha.. you gotta laugh at Apple's incompetence and illogic.
...What does Imagination Technology's release of a new GPU architecture today have to devices that exist that couldn't possibly have this new architecture in them? Are you expecting Apple to time travel?Illogic indeed.
29 months ago
Would be nice to see Apple adopting the technology. But everyone is able to buy/using it. It's a safe bet to say Apple will be trailing others in this space again. Now if Apple TV could handle 4K and the prices of iCloud would come down and priced competitively, it would be nice. But time proved every time again it's wishful thinking.
Do you understand anything about chip performance in the mobile space?
29 months ago
While everyone is focusing on the iPhone, it would seem this technology would also be applicable to the Apple TV since it also runs the A series processors and appears to be a derivative of iOS. Incorporating this into ATV would move it closer to a gaming device as well as 4K TV capabilities.
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