Apple Continues Promoting iPhone 7 Plus Portrait Mode With Two New Videos

by

Apple today shared two new videos on its YouTube channel, again designed to promote the Portrait Mode feature that's unique to the dual-camera iPhone 7 Plus.

Both videos are 15 seconds in length and show the Portrait Mode in action, with an explanation on how it blurs out the background for better portrait shots of people.


Portrait Mode, introduced in iOS 10.1, uses a shallow depth-of-field effect to make portrait photos "pop," mimicking the results that can normally only be obtained with a high-end DSLR and a telephoto lens. Portrait Mode uses the 56mm lens included in the iPhone 7 Plus, with Apple's image signal processor working to scan a scene to recognize people and other objects to separate the foreground from the background for the blurring effect.

Today's ads follow two similar ads that were released earlier this week, also designed to show off Portrait Mode on the iPhone 7 Plus.

Tag: Apple Ads
Related Forum: iPhone

Popular Stories

Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Read Full Article • 180 comments
M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Read Full Article
Apple Announces Special Event in New York Feature 1

Apple Event on March 4: Here's What to Expect

Tuesday February 17, 2026 8:08 am PST by
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
Read Full Article • 57 comments
iphone 17 pro dark blue 1

Gurman: iPhone 18 Pro Could Be Underwhelming

Monday February 16, 2026 4:24 am PST by
Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the iPhone 18 Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor...
Read Full Article • 109 comments
Coffee Burgundy and Purple iPhone 18 Pro Mock

Five iPhone 18 Pro Features Revealed in New Report

Friday February 13, 2026 8:43 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have. Rumored color options for the iPhone 18 Pro models In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models: Smaller Dynamic Island: It has been rumored...
Read Full Article • 59 comments

Top Rated Comments

LordQ Avatar
LordQ
118 months ago
Boyfriend haha. Nice ads!
Score: 4 Votes (Like | Disagree)
R
red41
118 months ago
My biggest problem with portrait mode is that it takes too much light to produce good results. I always try to take pictures inside and they either turn out really grainy or it flat out tells me there isn't enough light.
Score: 3 Votes (Like | Disagree)
M
macTW
118 months ago
All these portrait mode commercials have been nice. Short yet entertaining, and well made but simple.
Score: 3 Votes (Like | Disagree)
yanki01 Avatar
yanki01
118 months ago
very nice but i still won't believe the photos they put out are taken with the iPhone only. they're also done with some extra lighting and other enhancements.
Score: 2 Votes (Like | Disagree)
L
Larry-K
118 months ago
When are they going to quit cutting the top off of everybody's head in these things?

It's a cute feature, but it's not as dramatic as it's made out to be. The lighting and subjects in these shots are what make them interesting, that doesn't come with the phone.
Score: 2 Votes (Like | Disagree)
L
Larry-K
118 months ago
I still really like their "Take Mine" commercial. It has lots of charm and also happens to make the iPhone look good. And they didn't need a narrator to tell us why it's good.
Not when they've got yodeling.
[doublepost=1487279123][/doublepost]
That's not strictly true in the sense you mean. Yes, of course they will have crew with reflectors and such to get the best results - but they use the iPhone to take them.

It's like saying taking photos at magic hour with great light is cheating compared to taking them indoors backlit against a window with crappy results. I wouldn't say that was cheating either. It's just common sense to anyone in photos.
Every iPhone comes complete with a Setting Sun and Colorful Greek Village, you can attach with a dongle.
Score: 1 Votes (Like | Disagree)
Read All Comments