Apple Continues Promoting iPhone 7 Plus Portrait Mode With Two New Videos

Thursday February 16, 2017 11:26 am PST by Juli Clover

Apple today shared two new videos on its YouTube channel, again designed to promote the Portrait Mode feature that's unique to the dual-camera iPhone 7 Plus.

Both videos are 15 seconds in length and show the Portrait Mode in action, with an explanation on how it blurs out the background for better portrait shots of people.

Watch on YouTube

Portrait Mode, introduced in iOS 10.1, uses a shallow depth-of-field effect to make portrait photos "pop," mimicking the results that can normally only be obtained with a high-end DSLR and a telephoto lens. Portrait Mode uses the 56mm lens included in the iPhone 7 Plus, with Apple's image signal processor working to scan a scene to recognize people and other objects to separate the foreground from the background for the blurring effect.

Today's ads follow two similar ads that were released earlier this week, also designed to show off Portrait Mode on the iPhone 7 Plus.

Tag: Apple Ads

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Top Rated Comments

LordQ

126 months ago

Boyfriend haha. Nice ads!

Score: 4 Votes (Like | Disagree)

red41

126 months ago

My biggest problem with portrait mode is that it takes too much light to produce good results. I always try to take pictures inside and they either turn out really grainy or it flat out tells me there isn't enough light.

Score: 3 Votes (Like | Disagree)

macTW

126 months ago

All these portrait mode commercials have been nice. Short yet entertaining, and well made but simple.

Score: 3 Votes (Like | Disagree)

Larry-K

126 months ago

When are they going to quit cutting the top off of everybody's head in these things?

It's a cute feature, but it's not as dramatic as it's made out to be. The lighting and subjects in these shots are what make them interesting, that doesn't come with the phone.

Score: 2 Votes (Like | Disagree)

yanki01

126 months ago

very nice but i still won't believe the photos they put out are taken with the iPhone only. they're also done with some extra lighting and other enhancements.

Score: 2 Votes (Like | Disagree)