Microsoft Follows Apple By Hiking Price of Surface Book Laptops in the U.K.

by

Microsoft has increased the price of its Surface Book laptops in the United Kingdom, following the impact of the country's decision to leave the European Union on the pound sterling (via TechCrunch).

Previously, the company had limited its cost adjustments to enterprise products, but the significant drop in the strength of the pound since the E.U. referendum last June has now seen Microsoft follow Apple's lead and hike the prices of its consumer laptops.


The price rises mean the base model of the Surface Book in the U.K. now costs £150 more at £1,449 ($1,800), putting it at the same price as the base model of a 13-inch MacBook Pro sans Touch Bar.

The price changes, which came into effect today, only affect products and services purchased by individuals, or organizations without volume licensing contracts.

"In response to a recent review we are adjusting the British pound prices of some of our hardware and consumer software in order to align to market dynamics," said a Microsoft spokeswoman.

Back in October, Apple raised sterling prices for its entire Mac line-up by around 25 percent. The cost of a 2015 13-inch MacBook Pro went from £999 to £1,249 overnight, despite being superseded by a brand new model starting at £1,449. Similar price increases were seen across aging Mac mini, iMac, and Mac Pro lines, while just last month, Apple also increased the price of iOS apps by the same percentage.

Microsoft has repeatedly positioned the Surface Book as an alternative laptop for newcomers and unsatisfied MacBook owners, with time-limited "trade-up" offers for disillusioned Mac owners and TV ads describing capabilities of the Surface Book as things a Mac "just can't do".

Top Rated Comments

(View all)
Avatar
45 months ago
...and we haven't even left the EU yet.

The pain is only beginning.
Score: 12 Votes (Like | Disagree)
Avatar
45 months ago

...and we haven't even left the EU yet.

The pain is only beginning.

And the EU is not going to let us leave easy and rightfully so.
Score: 7 Votes (Like | Disagree)
Avatar
45 months ago

Both are overpriced for what they do - you can buy a refurbed Dell Latitude 7470 with i7 sky lake, 16GB of DDR4, 256GB SSD, 2560x1440 screen for $850 USD, $1000 less than what they're asking for - http://www.ebay.com/itm/Dell-Latitude-E7470-14-I7-6600U-16Gb-DDR4-256Gb-SSD-QHD-Touchscreen-Win10-Pro-/262845163402?hash=item3d32cae78a:g:eZwAAOSwopRYbVh-

1) Manufacturer refurbished.
2) US pricing, not UK.
3) Thick, bulky, and terrible battery life. There's more to a laptop specification than just CPU/RAM/SSD.
Score: 5 Votes (Like | Disagree)
Avatar
45 months ago

...but anybody with investments in the stock market and a half-decent financial planner has been doing very nicely: as sterling falls, the sterling value of US/Internationally traded companies goes up, and the uncertainty is doing wonders for gold/mining prices...

So, yeah, vote Brexit and strike a blow for ordinary people against the elite establishment (said a bunch of ex-stockbrokers and wealthy right-wing politicians who think "ordinary people" are those with portfolios of less than £10m).

You've just reminded me of the one good thing the weaker £ has brought me, a slight boost in foreign share holdings. Thanks. Every cloud and all that...

https://www.theguardian.com/business/2017/jan/11/mark-carney-signals-bank-of-england-may-raise-forecast-for-uk-economy

http://www.telegraph.co.uk/news/2017/01/11/eu-has-lose-hard-brexit-uk-mark-carney-says/

http://www.dailymail.co.uk/news/article-4110066/Time-say-sorry-Mr-Carney-Bank-England-governor-FINALLY-admits-Brexit-NOT-biggest-risk-UK-s-economy.html

http://news.sky.com/story/bank-of-england-raises-uk-growth-forecast-again-to-2-for-2017-10753130

https://www.theguardian.com/business/2017/feb/02/bank-of-england-uk-growth-forecast-economy-brexit

http://www.telegraph.co.uk/business/2016/11/03/pound-smashes-123-ahead-of-brexit-high-court-verdict-and-bank-of/

http://www.telegraph.co.uk/business/2017/01/31/ftse-100-edges-higher-pound-dips-125-investors-eye-eurozone/

http://uk.reuters.com/article/uk-britain-sterling-idUKKBN15F0VD

Ah, all this I knew. You sold me "boom". These are revisions upward.


As I said, price gouging... if you look at the last reports, the pound had its strongest January against the dollar since 2011 this year, and yet all the prices are going up... :rolleyes:

Since the vote the pound has nose dived, simple facts. I and others have posted the graphs. Yet you're talking about January. January is a step up, Brexit caused a fall down a whole flight of stairs.

I imagine if you had a US company that dealt in the UK you would've just absorbed the 15-25% increased cost of dealing in sterling. :rolleyes:

The best example is Apples App Store, it's now increased its pricing so 1 pound equals 1 dollar, even though the pound is worth more. And how does that work out anyway because it's not like they import apps into the UK......

1 dollar plus tax, which varies depending on state. Whereas the pound figure includes VAT of 20%.



These are basic mistakes that lots of people make when comparing UK to US prices.

Well considering none of the doom and gloom predicted by financial experts has happened, I'll believe my facts thank you, considering it was all over the national press.

Not happened? Weekly shops more expensive, imported goods more expensive, Unleaded price per litre Jan 2016 = 102.3p, Jan 2017 = 115.0p, interest rates cut to all time lows (which makes savings accounts even more useless). It goes on and on.

The doom and gloom has already set in for me. And like I said earlier there's very little I can see changing that. But I hope things do improve.

Oh an we're still in the EU at the moment.
Score: 4 Votes (Like | Disagree)
Avatar
45 months ago

Both are overpriced for what they do - you can buy a refurbed Dell Latitude 7470 with i7 sky lake, 16GB of DDR4, 256GB SSD, 2560x1440 screen for $850 USD, $1000 less than what they're asking for - http://www.ebay.com/itm/Dell-Latitude-E7470-14-I7-6600U-16Gb-DDR4-256Gb-SSD-QHD-Touchscreen-Win10-Pro-/262845163402?hash=item3d32cae78a:g:eZwAAOSwopRYbVh-

Overpriced for you maybe. Some will see some value you can't see. Also you example is poor, it loses on build quality, materials and support. Not exactly apples to apples comparison.
Score: 4 Votes (Like | Disagree)
Avatar
45 months ago

Both are overpriced for what they do - you can buy a refurbed Dell Latitude 7470 with i7 sky lake, 16GB of DDR4, 256GB SSD, 2560x1440 screen for $850 USD, $1000 less than what they're asking for - http://www.ebay.com/itm/Dell-Latitude-E7470-14-I7-6600U-16Gb-DDR4-256Gb-SSD-QHD-Touchscreen-Win10-Pro-/262845163402?hash=item3d32cae78a:g:eZwAAOSwopRYbVh-

That's a 15W CPU, so it compares to the MacBook Escape. To make them somewhat comparable, I set the Mac to the 2.4GHz dual-core Intel Core i7 processor and 16GB 1866MHz memory options, bringing it to $1999.

The Dell needs the 16GB (2x8GB) 2133MHz, M.2 256GB PCIe NVMe and 14.0" QHD (2560x1440) options to be similar, bringing it to $2249. It has a slightly better CPU and its display does Touch, but it's also 25% thicker, 20% bulkier, slightly heavier, and has worse battery life. There's also no Thunderbolt or even USB 3.1; OTOH, it has HDMI, Ethernet and SD.

So, it's quite comparable. Not sure where you're getting "$1000 less" from, and surely we're not seriously comparing refurb products with new ones?
Score: 3 Votes (Like | Disagree)

Top Stories

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Everything New in iOS 14 Beta 4: Apple TV Widget, Search Improvements, Exposure Notification API and More

Tuesday August 4, 2020 11:14 am PDT by
Apple today released the fourth developer betas of iOS and iPadOS 14 for testing purposes, tweaking and refining some of the features and design changes included in the update. Changes get smaller and less notable as the beta testing period goes on, but there are still some noteworthy new features in the fourth beta, which we've highlighted below. - Apple TV widget - There's a new Apple TV...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Apple Explains Why You Might See 'Not Charging' When a Mac is Plugged In

Monday August 3, 2020 1:42 pm PDT by
If you have a Mac and have seen a "Not Charging" warning when plugging it in to power, Apple last week released a support document that explains why. Macs running macOS 10.15.5 or later have a Battery Health Management feature to preserve the life of the battery, and occasionally, the Battery Health Management option will cause the Mac to pause its charging for calibration purposes.Depending ...

Supposed iPhone 12 Display Unit Leaks

Thursday August 6, 2020 8:13 am PDT by
An image supposedly of an iPhone 12 display unit has been shared online by leaker "Twitter user Mr. White". Compared to images of an iPhone 11 Pro display piece, this new unit has a reoriented display connector, reaching up from the bottom of the display, rather than from the left-hand side on iPhone 11 Pro. This may be due to the logic board moving to the other side of the device. A...

Google's $349 Pixel 4a vs. Apple's $399 iPhone SE

Wednesday August 5, 2020 1:45 pm PDT by
Google this week launched its newest smartphone, the $349 Pixel 4a, a low-cost device that's designed to compete with other affordable devices like Apple's iPhone SE. We picked up one of the new Pixel 4a smartphones and thought we'd check it out to see how it measures up to the iPhone SE, given that the two devices have such similar price points. Subscribe to the MacRumors YouTube channel ...

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Samsung Launches Galaxy Note 20, Galaxy Z Fold 2, and Galaxy Buds to Compete With Apple's iPhones and AirPods Pro

Wednesday August 5, 2020 10:07 am PDT by
Samsung today held a virtual Galaxy Unpacked event where it unveiled its next-generation smartphones that will compete with Apple's 2020 iPhone lineup, set to come out in the fall. Samsung announced the launch of the Galaxy Note 20 and the Galaxy Note 20 Ultra, the two newest devices in the Note lineup, and, more notably, the Galaxy Z Fold 2, Samsung's latest foldable smartphone. The...

Alleged 'iPhone 12' Images Depict Circular Array of Magnets in Chassis

Wednesday August 5, 2020 4:39 am PDT by
New images shared on Weibo appear to show a circular array of magnets housed inside an "iPhone 12" chassis. The unverified images depict 36 individual magnets in a circular arrangement, suggesting they could be related to mounting or charging. EverythingApplePro, who shared the Weibo-originating images on Twitter, also posted an image of an alleged iPhone 12 case with a similar array of...