As is traditional for Apple, the company took down its regional online stores globally yesterday in anticipation of the new 13-inch and 15-inch MacBook Pros. But far from simply updating the sites to showcase the new computers, on its U.K. site at least, Apple took the opportunity to hike its Mac prices across the board.

As noted following yesterday's event, rather than position the new MacBook Pro notebooks at the same price point as their earlier generation equivalents, Apple has made them more expensive. But for U.K. customers, that excess is vastly more prohibitive.

macbook_pro_2016_roundup_header
A 13-inch MacBook Pro without a Touch Bar costs £1,449 (which converts to $1,765 on the USD/GBP exchange), while the Touch Bar version starts at £1,749 ($2,130 converted). Meanwhile a base model 15-inch MacBook Pro with a Touch Bar costs £2,349 ($2,860 converted). Those notebook prices compare to U.S. retail prices of $1,499, $1,799, and $2,399, respectively.

Looking past Apple's self-imposed MacBook Pro price increases, the equivalent U.K. prices actually fall in line with exchange conversions plus 20 percent Value Added Tax. However, the numbers also reflect the weak pound, which has plummeted since the U.K. made the decision to leave the European Union.

Unfortunately as a result, Apple has also bumped its Sterling Pound prices for its entire Mac line-up. For example, last year a 13-inch MacBook Pro started at £999. Apple is still selling the older 13-inch MacBook Pro, except it now costs £1,249 – a £250 increase compared to two days ago.

Similar price increases can be seen across the Mac mini, iMacs, and Mac Pro. The Mac mini now costs £479, up from £399, while the iMac 4K is now £250 more expensive at £1,449. The iMac 5K has also seen a £250 bump (£1,749), but Apple's three-year-old Mac Pro has gone up a whole half grand – from £2,499 to £2,999.

On the other hand, the low value of the pound means EU citizens visiting the U.K. who are interested in buying Apple hardware could make some serious savings.

For example, as noted by discount and coupon site CupoNation, since the current price for an iPhone in Spain is 769 euros (£687), purchasing the phone in the UK (£599), is about 99 euros or 13 percent cheaper than in Spain. This means that in theory a Spanish citizen could utilize the 99 euros (£88) to take a flight to London and stay one night, and still be saving money.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Related Roundup: MacBook Pro
Buyer's Guide: MacBook Pro (Caution)
Related Forum: MacBook Pro

Top Rated Comments

apjuk Avatar
114 months ago
If I cast my mind back to when the pound was much stronger against the dollar, in 2006-2008 it was around $1.90/2.00 to £1, Apple's prices didn't come down then to reflect the exchange rate! Yet when it goes the other way, they raise their prices...a lot! Apple wins every time!

As someone who works in Higher Education in the UK, I have noticed small changes to pricing over the past year, firstly the loss of the Higher Education discount and 3 year warranty via Apple (you now have to go through a 3rd party for this) and the loss of cashback via various cashback sites. Apple have been penny pinching for a while (goodness knows they are hard up for cash just now!) and this will come back to bite them where it hurts - education is a huge market and no one will be able to afford or justify these vastly infalted prices across the Mac range!
Score: 39 Votes (Like | Disagree)
Max Portakabin Avatar
114 months ago
If only they were so quick to adjust when exchange rates go the other way.
Score: 35 Votes (Like | Disagree)
JaySoul Avatar
114 months ago
Excuses. This is absolute profiteering from Apple.
Score: 35 Votes (Like | Disagree)
Yellowbean12 Avatar
114 months ago
Apple's approach to Mac pricing in the UK has pretty much always been "just replace the $ sign with a £ sign".
Score: 28 Votes (Like | Disagree)
CXsjr Avatar
114 months ago
Brexit
Every time Theresa May opens her mouth, the £ takes another tumble :mad:
Score: 26 Votes (Like | Disagree)
Max Portakabin Avatar
114 months ago
For years Brits and their Yellow Press talked down the Euro and the City might have done even more, naming other countries PIGS and what not. And when they started to believe their own lies about the continent they are part of, they voted themselves out of the EU and isolated their little island from trade with their closest neighbors. I'm not sympathetic with Mac customers in Britain at all, they had it coming and here it comes.
Not all of us voted out but thanks for the kind words.
Score: 25 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...