Apple Hikes U.K. App Store Prices By At Least 25 Percent Due to Weak Pound

App StoreApple today announced changes to its App Store pricing policy in India, Turkey, and the U.K., citing fluctuating foreign exchange rates and taxation changes as reasons behind the move.

In the United Kingdom, Apple is raising the prices for apps and in-app purchases by at least 25 percent, in light of the weak pound exchange rate, which has been down against the dollar by about 19 percent since the Brexit vote.

Apps on sale for $0.99 cents will now cost an equivalent £0.99, rather than £0.79. Apps at price Tier 2 will cost £1.99, up from £1.49, with similar equivalent hikes for higher tiers and in-app purchases. Subscription prices will not be affected.

In India, a service tax of 14 percent as well as levies of 0.5 percent were introduced by the government from December 1, 2016. In Romania, the tax rate has decreased from 20 to 19 percent. In Russia, a value added tax (VAT) rate of 18 percent has been introduced. Apple will submit the collected revenue to authorities on developers' behalf.

Apple's email notification to developers today covered the iOS and Mac App Store, but price increases are likely to come into effect across iTunes purchases like TV shows and movies. In October, Apple hiked Sterling prices across its Mac lineup for similar reasons.

The App Store price increases are set to go live in the next seven days. The announcement comes on the same day U.K. inflation surged to 1.6 percent, an increase put down to rises in air fares and the price of food, as well as prices for motor fuels.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

anthdci Avatar
77 months ago
Woohoo we got our country back :confused:
Score: 78 Votes (Like | Disagree)
3listone Avatar
77 months ago
And if the pound recovers they will go back down right? right??
Score: 48 Votes (Like | Disagree)
andy9l Avatar
77 months ago
And if the pound recovers they will go back down right? right??
Score: 29 Votes (Like | Disagree)
M2M Avatar
77 months ago
Brexit! Yay !
Score: 25 Votes (Like | Disagree)
checker2010 Avatar
77 months ago
And if the pound recovers they will go back down right? right??
The pound won't recover as we stupidly voted to leave the stability off the EU.
Score: 21 Votes (Like | Disagree)
macgabe Avatar
77 months ago
Apple, Microsoft, Asus, Dell, Tesla, Electrolux, BA, Marmite, Lego, Tesco, Nestlé, Rolex, HTC, Unilever, Morrison's and we haven't even started yet.

For those who don't get basic economics, seems to be a pattern emerging here… Currency collapses, prices of imported goods go up.

If you have UK savings they are now worth about 20% less.
So if you had £100,000 you just lost £20,000. Was it worth it? What have you gained? What precisely has changed, other than the prospect of losing the European Medicines Agency, cooperation over Gibraltar and the Falklands, Russian warships cruising the English Channel, a trillion dollars of eurotrading etc etc etc. You'll still need to import labour from overseas unless you want negative GDP. You'll still need to trade with the EU. But wait, here comes a knight in shining armour… it's Donald Trump (and Vladimir Putin) lol, they're going to give the UK "a really great deal", in fact it's "the best deal ever" lol!!

On the other hand of course, if you have net debt, you just gained 20% - so for all those with fixed mortgages, congrats!

#Brexit


http://www.express.co.uk/life-style/science-technology/739158/microsoft-confirms-brexit-price-rises-satya-nadella
https://www.theguardian.com/business/2016/dec/22/tesla-uk-prices-new-year-currency-brexit-vote
http://www.mirror.co.uk/news/uk-news/british-airways-apple-prices-rise-9150131
http://www.standard.co.uk/news/uk/lego-to-raise-uk-prices-by-5-per-cent-amid-pound-fears-sparked-by-brexit-a3420286.html
https://www.luxewatches.co.uk/rolex-price-increase-2016/
http://www.econotimes.com/HTC-Vive-UK-Price-Hike-Additional-£70-For-VR-Headset-242777 ('http://www.econotimes.com/HTC-Vive-UK-Price-Hike-Additional-%C2%A370-For-VR-Headset-242777')

tldr: consumers and savers lose, app developers and mortgage holders sort of win
Score: 17 Votes (Like | Disagree)

Popular Stories

Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
iPhone 14 Pro Rear Camera

iPhone 15 to Use 'State-of-the-Art' Image Sensor From Sony for Better Low-Light Performance

Monday November 28, 2022 11:00 am PST by
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei. Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...
Apple Watch Ultra Oceanic Plus App

Apple Announces Oceanic+ App Now Available for Apple Watch Ultra

Monday November 28, 2022 6:11 am PST by
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
rapid security response

Apple Releases Another Rapid Security Response Update for iOS 16.2 Beta Users

Monday November 28, 2022 10:16 am PST by
Apple today released a Rapid Security Response update that is available for those running the iOS 16.2 beta, marking the launch of the second RSR update since the feature was released in iOS 16. The Rapid Security Response Update is designed to provide iOS 16.2 beta users with bug fixes without the need to install a full update. The initial RSR release for iOS 16.2 beta users was a test with ...
twitter elon musk

Elon Musk Claims Apple Has 'Mostly Stopped' Offering Ads on Twitter and Is Making Moderation Demands

Monday November 28, 2022 10:42 am PST by
Apple has cut back on its Twitter advertising, according to Twitter CEO Elon Musk. In a tweet, Musk said that Apple has "mostly stopped" its Twitter ads, asking if Apple hates "free speech." Musk went on to publish a poll asking if Apple should "publish all censorship actions" taken that impact customers and he began retweeting content from companies that Apple has had moderation discussions ...
iphone 11 tesla cybertruck close up

Elon Musk Pledges to Build iPhone Rival If Apple Ousts Twitter

Tuesday November 29, 2022 2:48 am PST by
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla. Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...