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Nintendo's 'Fire Emblem Heroes' Game Earned an Estimated $2.9 Million During First Day

Nintendo's newly released game Fire Emblem Heroes earned an estimated $2.9 million in worldwide gross revenue during its first 24 hours of availability, according to data shared by app analytics firm Sensor Tower.

Since being released yesterday morning for iOS and Android devices, Fire Emblem Heroes has been downloaded more than two million times from the iOS App Store and the Google Play store. Download numbers may have been affected by a late release in the United States - the game didn't become available on iOS devices until the afternoon.

At $2.9 million in gross revenue, Fire Emblem Heroes is not quite the hit that Pokémon GO and Super Mario Run were. Pokémon Go earned an estimated $10.2 million during its first 24 hours of availability, while Super Mario Run brought in $8.4 million.


It was also not downloaded quite as many times, likely due to the fact that the Fire Emblem series isn't as well known as the Mario or Pokémon franchises nor was it as heavily promoted. Pokémon GO was downloaded an estimated 4.2 million times on day one, while Super Mario Run, was downloaded an estimated 6 million times.


Unsurprisingly, Fire Emblem Heroes has proven to be most popular in Japan, with the United States coming in second.

Bringing classic titles to iOS devices has thus far proven to be a successful venture for Nintendo. Super Mario Run set an App Store record with 40 million downloads in just four days. Since its December release, Super Mario Run has brought in more than $53 million in revenue with more than 78 million downloads.

Nintendo plans to continue releasing a steady stream of iOS games, with popular series Animal Crossing said to be one of the next games on the horizon. Nintendo originally said Animal Crossing would be released by March, but recently delayed the title until the following financial year, which runs from April 2017 to March 2018.

Fire Emblem Heroes can be downloaded from the App Store for free. It doesn't cost anything up front, but Nintendo makes money on the game through in-app purchases for speeding up gameplay. [Direct Link]



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12 weeks ago
Give me Donkey Kong god dammit!!!
Rating: 16 Votes
12 weeks ago

Nintendo needs to ditch hardware and go software only to succeed. I can't wait until there switch fails then they might wake up and stay with software.


I can't wait for the Switch. I think it's going to do very well.
Rating: 16 Votes
12 weeks ago

Nintendo needs to ditch hardware and go software only to succeed. I can't wait until there switch fails then they might wake up and stay with software.


i feel the same about apple...

or is it i just want apple to make hardware that runs android and windows...

the point is, i disagree with your point. Nintendo is one of the strongest game publishers on the planet. They are up there with EA and Activation in number of games published every year. Nintendo is great for the video game industry, because they drive innovation. Sony and MS and PC games don't.

If you want to play Nintendo games, get a 3DS. Otherwise, like Apple, go play with whatever else is around.

But don't wish they fail. If Nintendo fails, it will cause the whole industry to stagnate for a generation.

Just like the fact we are still using Windows 95, just with prettier graphics.
Rating: 14 Votes
12 weeks ago
Nintendo needs to ditch hardware and go software only to succeed. I can't wait until there switch fails then they might wake up and stay with software.
Rating: 9 Votes
12 weeks ago

Nintendo needs to ditch hardware and go software only to succeed. I can't wait until there switch fails then they might wake up and stay with software.


Hahaha no
[doublepost=1486184020][/doublepost]The "I hope Nintendo fail" comments neves seizes to amaze me. People have been saying Nintendo was over for decades now and they always seem to make a comeback. Just look at this "amazing" prediction.

Rating: 9 Votes
12 weeks ago

I don't think I ever saw an App Store developer that launched 3 different games and all of them received such a big response. Maybe Rockstar?


Now imagine if Nintendo released some of their retro on the App Store.... like Pokémon red/yellow, or Mario 64. Id open my wallet for that....
Rating: 8 Votes
12 weeks ago

Nintendo needs to ditch hardware and go software only to succeed. I can't wait until there switch fails then they might wake up and stay with software.

There's so many things wrong with this statement I don't know where to begin
Rating: 8 Votes
12 weeks ago
People complaining about Nintendo's hardware are the same people who complain about Apple's hardware, or they don't see the irony that Nintendo is the Apple of the videogame industry. They have the heart of a toy company, and will always innovate through experiences, rather than pure specs and numbers.

Now imagine if Nintendo released some of their retro on the App Store.... like Pokémon red/yellow, or Mario 64. Id open my wallet for that....


Touch screen controls with a platformer? Sounds like a nightmare.

Damn, another failure for Nintendo.
Hopefully once the Switch flops just like the WiiU it replaced then maybe Nintendo will finally take the hardware in their consoles seriously, stop milking their customers and listen to what their customers want instead of putting out unknown properties like Fire Emblems...


FE series is one of their highest selling games in Japan.
Rating: 8 Votes
12 weeks ago

Nintendo's strength is it's games , not hardware.


But hardware is also very much is a strength of Nintendo... in the sense of their creativity and willingness to take risks (sometimes it pays off, sometimes not so much). They aren't about just taking the most advanced hardware and slapping it into a box and calling it a system like other vendors do.

Their hardware is innovative, look at how the Wii turned the industry on its head. 3D without the need for glasses or peripherals (3DS). Their controller design... look at the N64 and Gamecube. Look at the upcoming switch controls. There have been missteps along the way of course (Wii-U, Virtual Boy), but I guess it comes with taking risks.

The hardware is also robust. Even back to the days of the gameboy and NES you can still play these machines today. There are stories of people who dropped their system, lost their gameboy one winter out in the snow, and they still function come spring time.

I argue that the industry needs Nintendo, and not just as a game developer. They do have some of the best game IP out there; but, anyone that counts them out of the hardware race should be wary.
Rating: 8 Votes
12 weeks ago

Nintendo needs to ditch hardware and go software only to succeed. I can't wait until there switch fails then they might wake up and stay with software.


Nintendo always has and always will be in the hardware and software business imho. How do you feel about the throngs of people that say Apple should license OSX? Nintendo, like Apple, understands that controlling all aspects of the user's experience is their strength. You can't play a 3DS game on an iPhone with the same hardware, user interface, and experience. There's no need to hate.

I just don't understand why anyone be so salty that they would want the company's hardware to fail. Two of the last three hardware ventures for Nintendo sold unbelievably well (3DS, Wii). They need a good run with the switch after the Wii-U and judging by pre-order sales and public opinion it looks like it's off to a good start. There is no reason they can't do both mobile games and games for their own hardware.

Damn, another failure for Nintendo.
Hopefully once the Switch flops just like the WiiU it replaced then maybe Nintendo will finally take the hardware in their consoles seriously, stop milking their customers and listen to what their customers want instead of putting out unknown properties like Fire Emblems...


"Fire Emblem Heroes" ?
Did something get lost in translation? That's a terrible name. Rename it and sell the heck out of it.


Fire Emblem is a tactical strategy game that has been around since 1990 when most of the forum members here were probably in their diapers. This is not an unknown IP for anyone that knows anything about gaming. It's also selling really well after 1 day.
Rating: 8 Votes

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