Apple Watch Pop Up Shop at Galeries Lafayette in Paris Shuts Down

Following the closure of the Apple Watch pop up shop at Selfridges department store in London earlier this month, the shop at Galeries Lafayette in Paris has apparently also shut down, as Apple has removed its entry from the company's list of retail stores.

The closure of the Galeries Lafayette shop this month was rumored back in October, and it leaves the Isetan Shinjuku location in Tokyo as the only remaining Apple Watch pop up shop.

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Apple opened the trio of Apple Watch pop up shops in April 2015 at the luxury retailers as part of the company's initial efforts to position the watch as a fashion item, with gold Apple Watch Edition models selling for as much as $17,000.

Apple has since toned down the luxury aspects of Apple Watch marketing, focusing more on health, fitness, and convenience features for the average user. With the launch of Apple Watch Series 2 last September, Apple did away with the luxury gold Edition line, replacing it with new ceramic Edition models topping out at $1,300.

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Top Rated Comments

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dannyyankou

37 months ago

You mean they weren't the big money makers Timmy expected? Maybe Angela chose the wrong displays, they didn't quite pop. I guess we'll be seeing more Apple watches at closeout prices on eBay and Amazon again...

Maybe looking up the definition of a pop-up store will answer your question.

Rating: 17 Votes

macs4nw

37 months ago

An item ahead of its time. Still believe in its future, however not as a luxury fashion statement.

Rating: 11 Votes

adamneer

37 months ago

I know this article will undoubtedly be taken the wrong way, but it bears noting that pop up shops are not meant to be permanent fixtures. Hence "pop up".

Rating: 11 Votes

chinesedemo

37 months ago

Rating: 10 Votes

Kaibelf

37 months ago

Certainly you know that pop up shops aren't permanent, right? Or does that basic fact get in the way of your bizarre implications that somehow you could do anything at apple better?

Rating: 10 Votes

chinesedemo

37 months ago

Certainly you know that pop up shops aren't permanent, right? Or does that basic fact get in the way of your bizarre implications that somehow you could do anything at apple better?

These were meant to be as permanent as the money they were expected to make was.

Rating: 9 Votes

Veinticinco

37 months ago

It's clear the AW, and in particular the launch series and ridiculous "edition" complete with the nauseating fashion PR puff, "luxury" tag and GL/Selfridges pop-up nonsense, bears all the stiletto marks of a certain ex-Burberry executive in charge of retail.

An embarrassing and strategic fail on so many levels, and I'm not in the least surprised at the recent fitness/value repositioning that's taken place.

Finally, the emperor's lack of attire has been acknowledged. I only wish that extended into other areas at Apple.

Rating: 9 Votes

chr1s60

37 months ago

Apple watch doesn't work as a luxury watch. People shopping in the true luxury market tend to purchase things like jewelry and watches that will retain their value. Just because they may have a lot of money doesn't mean they will waste it. The Apple watch doesn't fit that category and no smart watch ever will.

Rating: 8 Votes