Selfridges Apple Watch Pop Up Shop Shuts Down

Amid rumors that the Galeries Lafayette Apple Watch pop up shop will be shuttered this month, Apple also appears to have shut down its Apple Watch shop at the high-end Selfridges department store in London, England.

The Selfridges retail store listing, which previously showed the Selfridges store front along with store hours and location, has been removed from Apple's website and now redirects to a list of UK stores.

Apple's Selfridges pop up shop was first introduced in 2015 alongside the launch of the Apple Watch. It was located in the iconic Wonder Room, which is a 19,000 square-foot hall that houses a number of luxury jewelry and watch brands.

selfridgespopupshop
There was no warning that the Selfridges pop up shop would be shut down, but rumors have suggested Apple is planning to close the Galeries Lafayette Apple Watch pop up shop this month due to poor sales.

At this time, the Galeries Lafayette Apple Watch page is still intact, as is the Isetan listing for Apple's luxury pop up shop at the Isetan department store in Tokyo, Japan.

There's no word on whether the Isetan shop is shutting down, but Apple has reportedly been reducing the number of employees at Galeries Lafayette ahead of its closure.

If poor sales are the reason behind the end of the Galeries Lafayette pop up shop, it's likely the Selfridges store suffered from similar problems. Both stores were originally set up to sell the high-end Apple Watch Edition made from 18-karat gold and priced up to $17,000, but Apple discontinued that model in September of 2016, replacing it with the lower-priced ceramic Edition models.

Related Roundups: Apple Watch, watchOS 6, watchOS 7
Buyer's Guide: Apple Watch (Caution)

Top Rated Comments

(View all)
Avatar
46 months ago
Hype: it can only take you so far.
Score: 34 Votes (Like | Disagree)
Avatar
46 months ago
The biggest problem with Apple today is that they have a fundamental misunderstanding of their customers.
Score: 29 Votes (Like | Disagree)
Avatar
46 months ago

The biggest problem with Apple today is that they have a fundamental misunderstanding of their customers.

Not Apple, but Tim Cook. I am amazed the Board has confidence in him at this point. I guess a high stock price is all it takes to keep his job at this point (even tho the stock under performed compared to the overall stock market itself in 2016).

Apple is now a consumer electronics company and that's all. Sad really to see this new downturn. Apple lacks clear vision towards the future and I doubt anyone in the SVP level has it either (look at how bad the App store in general and review process specifically was until Phil "The Shill" took over).

The Bean Counters are running Apple again. And this time there is no Steve Jobs to come in at the 11th hour to turn things around.
Score: 21 Votes (Like | Disagree)
Avatar
46 months ago

Hype: it can only take you so far.

Pop up stores: They're not permanent.
Score: 21 Votes (Like | Disagree)
Avatar
46 months ago
because a gadget made in Taiwan that lose half its value in a year is not a high end item. Especially not a High-End watch :rolleyes:
Score: 13 Votes (Like | Disagree)
Avatar
46 months ago
I like my Apple Watch, though happy that reality is setting in, in regards to apple thinking they were a fashion brand and not an electronic consumer company.

Wish they were still a computer company though.
Score: 13 Votes (Like | Disagree)

Top Stories

Apple Officially Obsoletes First MacBook Pro With a Retina Display

Wednesday July 1, 2020 3:40 am PDT by
As expected, Apple's first MacBook Pro with a Retina display is now officially classed as "obsolete" worldwide, just over eight years after its release. In a support document, Apple notes that obsolete products are no longer eligible for hardware service, with "no exceptions." This means that any mid-2012 Retina MacBook Pro 15-inch models still out there that require a battery or other...

Kuo: iPhone 12 Models Won't Include Charger in Box, 20W Power Adapter Will Be Sold Separately

Sunday June 28, 2020 7:56 am PDT by
iPhone 12 models will not include EarPods or a power adapter in the box, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. This lines up with a prediction shared by analysts at Barclays earlier this week. Kuo said that Apple will instead release a new 20W power adapter as an optional accessory for iPhones and end production of its existing 5W and 18W power adapters...

Rosetta 2 Benchmarks Surface From Mac Mini With A12Z Chip

Monday June 29, 2020 7:48 am PDT by
While the terms and conditions for Apple's new "Developer Transition Kit" forbid developers from running benchmarks on the modified Mac mini with an A12Z chip, it appears that results are beginning to surface anyhow. Image Credit: Radek Pietruszewski Geekbench results uploaded so far suggest that the A12Z-based Mac mini has average single-core and multi-core scores of 811 and 2,781...

Apple's A12Z Under Rosetta Outperforms Microsoft's Native Arm-Based Surface Pro X

Monday June 29, 2020 10:31 am PDT by
Apple's Developer Transition Kit equipped with an A12Z iPad Pro chip began arriving in the hands of developers this morning to help them get their apps ready for Macs running Apple Silicon, and though forbidden, the first thing some developers did was benchmark the machine. Multiple Geekbench results have indicated that the Developer Transition Kit, which is a Mac mini with an iPad Pro chip, ...

New Mac Ransomware Found in Pirated Mac Apps

Tuesday June 30, 2020 11:44 am PDT by
There's a new 'EvilQuest' Mac ransomware variant that's spreading through pirated Mac apps, according to a new report shared today by Malwarebytes. The new ransomware was found in pirated download for the Little Snitch app found on a Russian forum. Right from the point of download, it was clear that something was wrong with the illicit version of Little Snitch, as it had a generic installer...

Developers Begin Receiving Mac Mini With A12Z Chip to Prepare Apps for Apple Silicon Macs

Monday June 29, 2020 5:43 am PDT by
As part of WWDC last week, Apple announced that it will be switching to its own custom-designed processors for Macs starting later this year. As part of this transition, the company is allowing developers to apply for a modified Mac mini with an A12Z chip and 16GB of RAM to develop and test their apps on a Mac with Arm-based architecture. As noted on Twitter and in the MacRumors forums, some...

Kuo: Apple to Launch 10.8-Inch iPad Later This Year, 8.5-Inch iPad Mini in 2021

Sunday June 28, 2020 9:04 am PDT by
Apple plans to launch a new 10.8-inch iPad in the second half of 2020, followed by a new 8.5-inch iPad in the first half of 2021, oft-reliable analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Kuo did not specify if the 10.8-inch iPad model will be a new version of the existing 10.2-inch iPad or the 10.5-inch iPad Air, but he has previously said that the 8.5-inch...

The New York Times Ends Apple News Partnership and Pulls All Articles

Monday June 29, 2020 11:17 am PDT by
The New York Times today announced that it is pulling out of Apple News, as the service does not "align with its strategy of building direct relationships with paying readers." Starting today, articles from The New York Times will no longer show up in the Apple News app. The news site says that Apple has given it "little in the way of direct relationships with readers" and "little control...

'iPhone 12 Pro' Models Could Be Capable of Shooting 4K Video at 120fps and 240fps

Monday June 29, 2020 3:57 am PDT by
Two new camera modes could be coming to some models of Apple's "iPhone 12," according to YouTube channel EverythingApplePro and Max Weinbach. Specifically, the video modes are said to include the ability to shoot 4K video at 120fps and 240fps. The new modes are thought to be coming to Apple's higher-end "iPhone 12 Pro" and "iPhone 12 Pro Max". Weinbach reportedly tore down the Camera app...

Leaker: Future iPhone Models to Come in 'Exquisite' Thinner Box

Wednesday July 1, 2020 1:57 am PDT by
Leaker L0vetodream this morning posted a tweet corroborating recent rumors that Apple's "iPhone 12" lineup won't come with EarPods or a charger in the box, adding that this will also eventually apply to the existing second-generation iPhone SE. L0vetodream also claims that future iPhone packaging will be "thinner" and "exquisite," which would make sense if Apple's handsets are set to come in ...