Selfridges Apple Watch Pop Up Shop Shuts Down

Amid rumors that the Galeries Lafayette Apple Watch pop up shop will be shuttered this month, Apple also appears to have shut down its Apple Watch shop at the high-end Selfridges department store in London, England.

The Selfridges retail store listing, which previously showed the Selfridges store front along with store hours and location, has been removed from Apple's website and now redirects to a list of UK stores.

Apple's Selfridges pop up shop was first introduced in 2015 alongside the launch of the Apple Watch. It was located in the iconic Wonder Room, which is a 19,000 square-foot hall that houses a number of luxury jewelry and watch brands.

selfridgespopupshop
There was no warning that the Selfridges pop up shop would be shut down, but rumors have suggested Apple is planning to close the Galeries Lafayette Apple Watch pop up shop this month due to poor sales.

At this time, the Galeries Lafayette Apple Watch page is still intact, as is the Isetan listing for Apple's luxury pop up shop at the Isetan department store in Tokyo, Japan.

There's no word on whether the Isetan shop is shutting down, but Apple has reportedly been reducing the number of employees at Galeries Lafayette ahead of its closure.

If poor sales are the reason behind the end of the Galeries Lafayette pop up shop, it's likely the Selfridges store suffered from similar problems. Both stores were originally set up to sell the high-end Apple Watch Edition made from 18-karat gold and priced up to $17,000, but Apple discontinued that model in September of 2016, replacing it with the lower-priced ceramic Edition models.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

radiology Avatar
95 months ago
Hype: it can only take you so far.
Score: 34 Votes (Like | Disagree)
macduke Avatar
95 months ago
The biggest problem with Apple today is that they have a fundamental misunderstanding of their customers.
Score: 29 Votes (Like | Disagree)
WarDialer Avatar
95 months ago
The biggest problem with Apple today is that they have a fundamental misunderstanding of their customers.
Not Apple, but Tim Cook. I am amazed the Board has confidence in him at this point. I guess a high stock price is all it takes to keep his job at this point (even tho the stock under performed compared to the overall stock market itself in 2016).

Apple is now a consumer electronics company and that's all. Sad really to see this new downturn. Apple lacks clear vision towards the future and I doubt anyone in the SVP level has it either (look at how bad the App store in general and review process specifically was until Phil "The Shill" took over).

The Bean Counters are running Apple again. And this time there is no Steve Jobs to come in at the 11th hour to turn things around.
Score: 21 Votes (Like | Disagree)
Jsameds Avatar
95 months ago
Hype: it can only take you so far.
Pop up stores: They're not permanent.
Score: 21 Votes (Like | Disagree)
a.gomez Avatar
95 months ago
because a gadget made in Taiwan that lose half its value in a year is not a high end item. Especially not a High-End watch :rolleyes:
Score: 13 Votes (Like | Disagree)
MH01 Avatar
95 months ago
I like my Apple Watch, though happy that reality is setting in, in regards to apple thinking they were a fashion brand and not an electronic consumer company.

Wish they were still a computer company though.
Score: 13 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
top stories 20apr2024

Top Stories: Nintendo Emulators on App Store, Two New iOS 17 Features, and More

Saturday April 20, 2024 6:00 am PDT by
It was a big week for retro gaming fans, as iPhone users are starting to reap the rewards of Apple's recent change to allow retro game emulators on the App Store. This week also saw a new iOS 17.5 beta that will support web-based app distribution in the EU, the debut of the first hotels to allow for direct AirPlay streaming to room TVs, a fresh rumor about the impending iPad Air update, and...
apple vision pro orange

Apple Vision Pro Customer Interest Dying Down at Some Retail Stores

Monday April 22, 2024 2:12 am PDT by
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...