Tony Fadell Shares New Details on Prototype iPhone Software With Virtual iPod Clickwheel

Earlier this month, Sonny Dickson shared a collection of images and videos featuring an of the iPhone with an early iPod-style operating system called "Acorn OS," based on a clickwheel interface.

The iPod-like software was developed by "iPod Father" Tony Fadell, who shared some new details on its creation with The Verge in an attempt to clarify the backstory behind the software.

Click Wheel-based OS vs. the Icon-based OS that went on to become iOS

According to Fadell, the longstanding story suggesting there were two teams at Apple (one led by Fadell and one led by Scott Forstall) competing with one another to develop the iPhone's OS isn't quite accurate. There were multiple UI possibilities being explored by both the hardware and the software teams, who were working together.

"It was a competing set of ideas, not teams," says Fadell. "And we were all working on it."

He went on to explain that there were two paths in hardware and software UI development going on at Apple "at all times," and that the software shown off in the video is "just what the UI guys were doing, devoid of any hardware." There was never a hardware prototype running the software shown off in Dickson's video, but someone ported it "just for fun." It was only ever a Mac app.

A virtual clickwheel, as shown in the video, was just one path of iPod-style development, as Jobs had the iPhone team explore every possibility. Other iPod-like ideas included an iPod phone with a smaller screen and a click wheel, which was unrealistic, and a hardware-based wheel with buttons, another idea that didn't pan out.

We tried everything. We tried having little buttons on the clickwheel so you could click. There was a Nokia phone where they had a circular pattern for the numbers, in hard buttons, and Steve was like "Go make that work." So we tried that.

And we went, "Steve, give it up, it's going to be too hard. It's not going to work." So we were halfway through, like four weeks or five weeks into it, and we said "This is not working." We pushed this for like another four, five weeks to keep trying, and we're saying, "This is a waste of time." But we had to be ready, because that's what he wanted.

By the time Fadell took over the iPhone division from Jon Rubinstein, Apple was working on a Linux-based OS backed by Rubinstein and a reduced version of OS X, developed by Scott Forstall and Avie Tevanian. the OS X version, codenamed Purple OS, won out, and the Linux version was killed off within a matter of weeks. Purple OS went on to become the iOS software we know today.

Fadell's full interview with The Verge, which goes into more detail about the iPhone's development process, is well worth checking out.

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
macOS Tahoe 26 Thumb

Apple Releases macOS Tahoe 26.2 With Edge Light

Friday December 12, 2025 10:08 am PST by
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1. Mac users can download the macOS Tahoe update by using the Software Update section of System Settings. macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
ipados 26 1 slide over

Apple Releases iPadOS 26.2 With Multitasking Improvements

Friday December 12, 2025 10:09 am PST by
Apple today released iPadOS 26.2, the second major update to the iPadOS 26 operating system released in September. iPadOS 26.2 comes a month after iPadOS 26.1. The new software can be downloaded on eligible iPads over-the-air by going to Settings > General > Software Update. iPadOS 26.2 continues with the multitasking improvements that were added with iPadOS 26.1. You can now drag and...
iphone fold text

'iPhone Fold' Arrival Expected to Cement Book-Style Era for Foldables

Friday December 12, 2025 3:55 am PST by
Foldable smartphone panel shipments are projected to jump 46% year-over-year in 2026, with Apple's entry into the market serving as the main catalyst, according to Counterpoint Research's latest Foldable-Rollable Display Shipment Tracker. "Apple is the key driver as it starts to procure panels for its first foldable iPhone," said Counterpoint's Guillaume Chansin. The research firm expects...

Top Rated Comments

cariacou Avatar
117 months ago
Nokia 3600 / 3650. Can't believe I actually ordered this.

Score: 9 Votes (Like | Disagree)
Crzyrio Avatar
117 months ago
I'm curious how the iphone division worked up the iPhone 7.

iPhone Team to Tim "Tim ! We made the iphone with wireless charging, longer battery, oLED screen, user preferences on mail-maps-calendar apps, and with a usb 3 port!"

Tim to iphone Team "This is a waste of time. Take the headphone port off, make it thinner, & rebrand the iphone 6 as an iPhone 7."
Apple should have just released the iPhone 7 as the first iPhone. So silly that they held back all this technology from the first iPhone just to generate $ over the past 10 years.


/s
Score: 7 Votes (Like | Disagree)
ThomasJL Avatar
117 months ago
This is precisely why Steve Jobs favored internal competition over feel-good collaboration. Tim Cook smugly prides himself on creating an environment of much-increased collaboration. Cook, in his typical cluelessness, fails to realize that diligent competition creates more innovation than naïve collaboration.
Score: 7 Votes (Like | Disagree)
A MacBook lover Avatar
117 months ago
I'm curious how the iphone division worked up the iPhone 7.

iPhone Team to Tim "Tim ! We made the iphone with wireless charging, longer battery, oLED screen, user preferences on mail-maps-calendar apps, and with a usb 3 port!"

Tim to iphone Team "This is a waste of time. Take the headphone port off, make it thinner, & rebrand the iphone 6 as an iPhone 7."
Or...it wasn't ready and waited this year to release it. Go to Samsung if you want rushed products. iPhone hasn't got thinner in almost 3 years :rolleyes:

Hope you get those likes you're fishing for, though!
Score: 6 Votes (Like | Disagree)
meaning-matters Avatar
117 months ago
Saddening that these stories feel like from the good old days.
Score: 6 Votes (Like | Disagree)
kdarling Avatar
117 months ago
Of course this guy is going to disagree and say it wasn't two competing teams but instead "competing ideas" and that "we all were working on it" because he wants to take credit for success.
Amazing that all this stuff comes out when there's not really anyone to say otherwise anymore. All the ego and macho when the head honcho passes away that came out of the closet has been overwhelming.
You could have a point about everyone wanting to claim credit. Like the way that Jon Ive now claims that it was HE who orchestrated a multi-touch demo (projected on a conference table, IIRC) in order to convince Jobs to go that route... which is a different origin story from Jobs comments about it starting with a glass keyboard demo for a tablet.

There's always a bit of truth in all the stories. But they're piecemeal, like the old tale of blind men describing an elephant.

Past reports showed Apple looking at Sony for inspiration, these news now show Apple looking at Nokia for inspiration. Everyone please remember this when judging poor Samsung :p
Jobs revered Sony. Heck, he originally wanted to call the iMac the MacMan, because of the Sony Walkman.

From the Apple-Samsung trials, we know that even into 2006, they were not thrilled with Ive's proposed extruded case (below right) look for the iPhone. Some much preferred the rounded corner design (below left) derived from an internal guess (by designer Shin Nishibori) at what a Sony smartphone would look like:



Btw, notice that the codenames Purple 1 and Purple 2 (P2) were used throughout the trial, contrary to Fadell's memory of things.

The main part of my comment was this:

Apple was doing all this in secret for years. On Macs... on phone hardware... whatever.

So do we really think Apple got the "idea" and "design" from LG ? Because that's what the head of LG Mobile Handset R&D Center said.

I think it's complete nonsense!
Ah, sorry, I see what you mean. Right, even though the Prada was the first smartphone product to use a capacitive screen, and yes, it had been revealed at least to the iF for the design award back in Sept 2006, it's obvious that Apple (and everyone else) had long been independently working on such designs at the same time. So no, I don't think Apple copied the Prada.

However, it's interesting that a Korean smartphone maker created and sold a design similar to the 2010 iPhone 4, but way back in 2005:



If Apple designers didn't take any cues from the Pideon, as some think, then we can only conclude that the iPhone shape was actually a common end design around the world, and belonged to no one.

Engineers at the Samsung Museum are currently doing overtime to release a similar video.
They don't have to. A lot of people don't know that Samsung sold an all touch phone in summer 2006 in Korea, an entire year before the first iPhone went on sale:



Nor do they know that during 2006, Samsung was working on a future touch UI, that was in some ways stunningly close to what the later iPhone looked like:



Most people don't know these things, because Apple lawyers bent over backwards to make sure such prior art (including the Pideon) was banned from the trial. Not exactly the mark of someone who is confident in their own design uniqueness.

The upshot is that companies all over the world were converging on similar designs. But thank god that Apple didn't go with a clickwheel, because for better or worse, whatever they do often tends to become popular.

Attachment Image

Attachment Image

Attachment Image

Attachment Image
Score: 4 Votes (Like | Disagree)