Details Emerge for Hulu's Upcoming Live TV Service on iOS

by

After partners like CBS and NBC were confirmed to be part of Hulu's upcoming live-streaming TV service, Mashable recently got a glimpse of the early build for the service on both iOS and full-screen TV apps. Hulu has still kept details under wraps regarding specific price points and plans, although Hulu Chief Executive Mike Hopkins said last week that it will cost users "under $40" each month.

The addition of live TV is said to have changed Hulu's "entire user experience," by combining the company's existing on-demand content with the all-new live TV streams. The app guides users through a taste-test quiz about the type of TV they like to watch, using the information and accumulated data of what each user watches to offer recommendations on its home screen. If there are multiple users in a house, each person will get their own menu, recommendations, and everyone can watch their shows at once.

hulu-live-tv-1

If the new Hulu has a philosophy, it's personal, personal, personal. From the home screen to the recommendations it serves up, the new Hulu is intended to be about you. That becomes clear the moment you launch the new app on your phone, which quizzes you on the kind of content you like — genres, networks and specific shows — before you even get to the home screen. Sorta like Foursquare, but for TV.

The "Lineup" greets users when they first dive into their personal profile, and it's said to be "a compilation of the content — live or on-demand — Hulu thinks is most important to you." Favorite shows will take top billing, while shows recorded in a cloud DVR (an expected add-on feature) will also be added to the Lineup.

hulu-live-tv-2
The user interface then splits content into a horizontal list with icons at the top of the screen representing Movies, News and Networks. The Networks tab is where most of Hulu's live content will be housed, with users able to tap on any channel and tune into what's happening now on each station. Mobile notifications will be available to warn users when a game is starting with their favorite team, but the feature will only encompass sports at launch. Notifications for breaking news and warnings about expiring TV shows are being worked on as well.

One of Mashable's concerns about the new service is its attempt at seamlessly mixing Hulu's old content with its new live-streaming options. The site compared the move to when Apple decided to do something similar with both old, downloaded songs and the new streaming content in Apple Music, which confused many users.

The demo I got of Hulu's new UI was canned, so I didn't get a chance to navigate it myself. From the looks of it, Hulu has done a good job of mixing together live and on-demand content into a single interface, although it's questionable if they ever should have been mixed in the first place.

Similarly, when Apple mixed together on-demand music streaming with downloads in Apple Music, it stepped into a minefield. It eventually rolled back the UI to better separate the two things the app does. Will the same thing happen to Hulu?

Curiosity surrounding the new live TV service from Hulu has been building ever since it was rumored last May. As of now, Hulu's cord-cutting service includes partners CBS, Walt Disney, Time Warner, Fox, and NBC. When it launches sometime in the spring, the service will enter the market to competitors including Sling TV and DirecTV Now, but Hulu won't have to worry about competition from Apple's own live-streaming service since it has long been shelved after the company failed to make inroads with network programmers.

Tag: Hulu

Top Rated Comments

(View all)
Avatar
48 months ago
When are these companies going to learn that no one wants these curated recommended UIs. Give me a guide, show me whats available, let me pick. Enough with TOP PICKS FOR YOU with crap I will never watch.
Score: 4 Votes (Like | Disagree)
Avatar
48 months ago
At least DIRECTV Now set the bar really low so no matter what Hulu comes out with, it will be much better.
Score: 4 Votes (Like | Disagree)
Avatar
48 months ago

$40/month and still chocked full of commercials.

There's a ton of programming you just can't get from traditional Hulu or Netflix, and you need some form of cable TV to get, and then there's live sports and other live programming.

If the service offers all of the programming you are looking for, $40 a month is much better than $120 for cable or satellite, and could be a great price if you are able to consolidate your OTT services. When I had Vue, I was able to cancel both Hulu and CBS, so saved $13 a month and 2 less subscriptions. If DirectvNow gets their act together, I might be able to cancel them again.

So, if Hulu hits the mark with their service, there are a lot of people who could upgrade their Hulu plan, eliminate CBS, eliminate DTVNow, Sling, and/or Vue, and, for some, eliminate Netflix. All told, some could just pay $40 a month for all of their TV programming needs.

I'm still not holding my breath for this to be the right service, but hoping that it improves upon what is already available and sets the bar just a little higher than the 3 main services have done so far.
Score: 3 Votes (Like | Disagree)
Avatar
48 months ago
I don't care about all this crap, I just want it to work.

Have it work reliably and I'll sign up.

DirectTV Now has been a freakin nightmare.
Score: 2 Votes (Like | Disagree)
Avatar
48 months ago

So the your problem is caused by your ISP not PS Vue. Have you asked your ISP why they keep changing your IP address?

Dynamic IPs are pretty normal with ISPs. Also, Direct TV Now seems to have figured out how to implement region restrictions just fine using billing address and doesn't have this issue. Unfortunately, Direct TV Now reliability is currently horrible otherwise I'd ditch Vue. Just can't win. :-(
Score: 2 Votes (Like | Disagree)
Avatar
48 months ago

I know that Cable TV might be good for many people, but the costs really add up, and the flexibility is not nearly as good as streaming.

Depends. This weekend I could not stream The Golden Globes on any device..it's not available for streaming. So in this case, streaming was not flexible. Much to my dismay.
Score: 1 Votes (Like | Disagree)

Top Stories

iPhone 12 Lineup Rumored to Be Named 'iPhone 12 mini,' 'iPhone 12,' 'iPhone 12 Pro,' and 'iPhone 12 Pro Max'

Monday September 21, 2020 5:24 am PDT by
Leaker known as "L0vetodream" has today shared the alleged naming for the upcoming iPhone 12 lineup on Twitter. The tweet proposes that the upcoming iPhone 12 models will be titled "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max." The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model ...

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

Hands-On With iOS 14 Widgets, Custom Icons, and Home Screen Setup

Tuesday September 22, 2020 3:25 pm PDT by
Apple with iOS 14 introduced widgets on the Home Screen, leading to unprecedented levels of customization for the iPhone. Combined with Shortcuts that let you change an app's icon, iOS 14 lets you create a whole new look for your Home Screen. Subscribe to the MacRumors YouTube channel for more videos. We've been following along with some of the creative alternative Home Screen designs that M...

PSA: New Apple Watch Owners Have to Return Entire Device for Ill-Fitting Solo Loop or Braided Solo Loop

Monday September 21, 2020 3:26 pm PDT by
With the Apple Watch Series 6, Apple introduced two new band options, the Solo Loop and the Braided Solo Loop. These new bands are unique because they have no clasps, buckles, or other fasteners, and instead use a stretch design to allow them to pull onto the wrist over the hand. Because these bands are not adjustable, Apple sells each one in nine different sizes to make sure each person...

Apple's iPhone 12 Event Could Happen on October 13 Based on Rumors From Mobile Operators

Wednesday September 23, 2020 11:51 am PDT by
Apple's upcoming iPhone-centric event could perhaps be held on Tuesday, October 13, according to information shared with MacRumors by an employee at a UK cellular carrier. There's no way for us to confirm the dates at this point in time nor are we sure on the credibility of the source, but even without a rumor, Tuesday, October 13 is a good guess based on Apple's historic launch timelines, ...

New Images Leak of iPhone 12 Braided USB-C to Lightning Cable

Thursday September 24, 2020 2:37 am PDT by
Rumors suggest Apple's upcoming iPhone 12 models will ship with a new Lightning to USB-C cable that includes a braided fabric design. Images of the purported cables were leaked in July, and today leaker Mr White has shared new images that give us a closer look at what we might get included in the iPhone 12 box. The photos show a USB-C to Lightning cable with a clearly braided design rather...

Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Wednesday September 23, 2020 4:37 am PDT by
Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration. As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of ...

Apple Releases First Public Betas of iOS 14.2 and iPadOS 14.2 With New Shazam Control Center Options

Monday September 21, 2020 10:34 am PDT by
Apple today seeded the first public betas of upcoming iOS 14.2 and iPadOS 14.2 updates to its public beta testing group, a few days after seeding the first betas to developers and a little less than a week after releasing the iOS 14 and iPadOS 14 updates. Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS‌ 14.2 updates over the air after ...

Apple Emphasizes That Solo Loop May Increase in Length Over Time, Updates Sizing Guide With More Specific Instructions

Wednesday September 23, 2020 8:26 am PDT by
Apple on Tuesday updated one of its support documents to emphasize that the new silicone rubber Solo Loop for the Apple Watch may increase in length over time, as mentioned in fine print at the bottom of the Solo Loop product page. Apple has also updated its printable Solo Loop sizing guide with more specific instructions, as noted by 9to5Mac's Michael Steeber. The guide now advises users to ...

Microsoft Announces Outlook for Mac Redesign, Improvements to iOS and watchOS Apps

Tuesday September 22, 2020 8:56 am PDT by
Microsoft has today announced plans to bring a new design to its Outlook for Mac app along with several other improvements and features for Outlook on iOS and watchOS. In preparation for the public release of macOS Big Sur, Microsoft has been testing a new design for Outlook on Mac. The design includes Microsoft's Fluent icons and several design cues from Big Sur such as rounded corners....