Two days after the initial announcement, AT&T's new streaming television service DirecTV Now has officially launched on the iOS and Apple TV App Stores as a free initial download. [Direct Link] The service will allow customers to stream and subscribe to various channel bundles that range in price from $35 to $70, "with no commitments, no equipment, and no installers."

Specifically, the bundles start with 60+ channels ($35/month), 80+ channels ($50/month), 100+ channels ($60/month), and 120+ channels ($70/month). A seven day free trial is available for customers to check out any of the packages, and a limited time offer is knocking down the price of the 100+ channel bundle to $35 to entice new users into subscribing. Premium channels, like HBO and Cinemax, can be added onto any package at $5 per channel.

directv-now-launch

DIRECTV NOW lets you stream top live channels and thousands of On Demand movies and shows instantly upon sign-up. It¹s hassle-free TV, with no commitments, no equipment, and no installers. Watch your favorite shows on your favorite devices. Start on one device, pause, and continue watching on another. Missed the first part of your favorite show that started airing 10 minutes ago? No worries! Restart your show from the beginning. Enjoy TV freedom with DIRECTV NOW.

AT&T is offering new subscribers a free Apple TV if they purchase three months of pre-paid DirecTV NOW. The new streaming service is also available to watch on the web, and on Android and Amazon devices. The company promises a seamless viewing ecosystem across all of a user's devices, so they can pause a show and pick it up on any smartphone, tablet, or web browser that supports DirecTV NOW.

Top Rated Comments

auero Avatar
72 months ago
anyone have the direct iOS app store link?

its not in the store for me yet.
https://itunes.apple.com/us/app/directv-now/id1136238277

I've been using the service all day and I'm blown away with how smooth it's been running. The quality is fantastic and noticeably better coming from Sling. I jumped on the free Apple TV offer with 3 month prepayment too.
Score: 9 Votes (Like | Disagree)
shareef777 Avatar
71 months ago
THIS is what Apple should of tried to do from the beginning. Signed up for the 100+ channel w/ 3mo prepaid for a free AppleTV (that alone makes this a steal). I can now buy an AppleTV for any room I want to add a 'receiver' to without paying the absurd price the providers ask (ironically, even DirecTV).

Finally looks like pay TV providers days are over. The only scary issue is that now most internet providers are now putting caps on their service. I'm limited to 1TB with Comcast, and have gone over that cap once already. This won't help that situation. I wish competition like GoogleFiber was available here, but politicians get bought out and block this from happening. Sigh
Score: 5 Votes (Like | Disagree)
dr4stic Avatar
71 months ago
Just an FYI after speaking to a representative on chat.

Multiple streams: 2 max, don't have to be on the same network, presumably this includes mobile streams. In order to get more, have to sign up more than once, no way to buy "extra streams" like with Netflix.

Data usage: Unmetered on AT&T Internet (U-Verse & Mobile)

Recommended bandwidth per stream: 3 Mb/s recommended for HD (I'm guessing double for 2 streams). Channels are in HD.

DVR: No solid info for now. Can rewind within a channel (or watch past shows) up to 72 hours previous.

CC (Closed Captioning): Should work as expected.
Score: 5 Votes (Like | Disagree)
AppleFan91 Avatar
72 months ago
Hell I jumped on that. Normally the Apple TV is $150, this is $105 and comes with 3 months of live TV. That's a steal. Even if I can felt the live TV I saved $50 on the Apple TV lol
Score: 4 Votes (Like | Disagree)
lsutigerfan1976 Avatar
71 months ago
Now it won't me login in to my other ATV4. I keep getting this message.
[doublepost=1480552757][/doublepost]
And now my second error of the night. I am only using one stream, and keep getting this error.

Attachment Image

Attachment Image
Score: 3 Votes (Like | Disagree)
s15119 Avatar
71 months ago
:rolleyes: Seriously? You quote election day as an example of them doing well?

Try googling: cnn+viewership+failing
Why would I do that. To read a bunch of right wing propaganda about how the Communist News Network is failing. I pointed you to actual statistics that showed you to be mistaken. Good day.
Score: 3 Votes (Like | Disagree)

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...