Uber has announced that users will today begin seeing a new update rolling out for the popular ride-hailing app, which transforms it into a themed Rogue One: A Star Wars Story experience. The visual update comes via a partnership with Disney, and replaces the usual Uber vehicle icons with a few easily recognizable starships from the Star Wars universe, including X-Wings.

In addition to the visual update, users will also be able to watch "exclusive video content" from the film during their Uber rides if they choose to turn on the Star Wars theme. Uber said that riders in "hundreds of cities globally" will gain access to the update, although it didn't specify which cities might be missing out on the new Star Wars experience.

uber-star-wars-update

Today we announced we’re collaborating with Disney on an activation that transforms the Uber rider app into a themed Rogue One: A Star Wars Story experience. The in-app experience, which Uber riders can opt-into, will unlock special Rogue One: A Star Wars Story features as well as access to exclusive video content.

Riders will have to opt-into the new Star Wars update, which they can do by tapping "Activate" on the related Rogue One: A Star Wars Story card that will begin greeting app users today. The theme will run from today, December 12, through December 18. Rogue One: A Star Wars Story opens in theaters December 16.

Last week, Uber faced blowback surrounding its newest version update, which introduced a way for the app to continue tracking each user's GPS location five minutes after their Uber ride is complete, no matter if the app is open or not. Uber said the move was to improve the overall performance and safety of the app, but many of its users responded negatively online.

Tag: Uber

Top Rated Comments

whyamihere Avatar
112 months ago
I went ahead and used Uber over the weekend despite the unnecessary "Always" location tracking. I had to go into restrictions to re-enable it, then after the ride was over go back in and disable it once again. Not sure how many times I'll be willing to go through the extra hassle. If they don't give back the ability to use location only while using the app soon, Lyft will be getting all my business going forward.
Score: 3 Votes (Like | Disagree)
miknos Avatar
112 months ago
What about Uber stop tracking it users? They excuse for doing it is for safety reasons. The drivers are already being tracked.

And for this marketing, hope they don't become Waze, showing you ads in the middle of a ride or finishing it. They charge a huge margin and competition is needed.

Cool would be to have an app that check ride prices among every service, be it Uber, Lyft, Cab... and call it automatically.
Score: 2 Votes (Like | Disagree)
Return Zero Avatar
112 months ago
The marketing is strong with this one.
Score: 1 Votes (Like | Disagree)

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iOS 26 on Three iPhones

Here's When to Expect the iOS 26 Public Beta

Tuesday July 15, 2025 11:07 am PDT by
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced. Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week. Apple will be releasing...
Apple Hornsby

Apple Store Near Sydney Permanently Closing Later This Year

Monday July 14, 2025 6:14 pm PDT by
Apple today said its store at the Westfield Hornsby shopping mall, in Hornsby, Australia, will be permanently closing in October. Apple Hornsby In a statement shared with Australian tech news website EFTM (via Reddit), Apple said that it has decided not to renew its lease at Westfield Hornsby. Apple said all affected retail employees will be given the opportunity to work at Apple's nearby...
iPhone 14 Pro Dynamic Island

iPhone 17 May See 'Significant' Dynamic Island Changes

Monday July 14, 2025 12:11 am PDT by
The iPhone's Dynamic Island experience is set to undergo "significant evolution" over the next few years, according to a new rumor. Earlier this month, a report suggested that the iPhone 17 lineup will feature a redesigned Dynamic Island user interface, but little else was explained about the software changes. Now, the leaker known as "Majin Bu" appears to have corroborated this, commenting ...