Apple has reduced its orders for the iPhone 7 with suppliers, following the initial sales influx within the first month of the device's launch this past September. Supply chain sources speaking with Digitimes pointed towards strong demand for the Jet Black iPhone 7 and Samsung's Galaxy Note 7 issues as catalysts for the initial shipping momentum, but both factors have now trailed off in producing more iPhone sales leading up to 2017.

Because of these factors and more, demand for the iPhone 7 in China and other markets around the world has "started fading." The timing aligns with Apple's typical iPhone manufacturing slow down towards the end of each year, and attention by suppliers and customers is now said to be on 2017's much-anticipated tenth anniversary iPhone.

iphone7rosegold

Demand for the iPhone 7 devices in China and other markets has scaled down significantly since their launch less than three months ago, the sources noted.

Instead of paying attention to sales performance of the iPhone 7 devices, component suppliers and consumers alike have been shifting their focus to the next generation iPhone to be released in 2017, commented the sources.

"High expectations" for the so-called iPhone 8 are also factored into the shipment outlook for the iPhone 7 as the new year approaches. In total, shipments for the iPhone 7 are believed to be five million less in the first six months of 2017 than in the four month period the smartphone will have been available by the end of 2016.

The iPhone 8 already has a plethora of rumors surrounding its design and potential new features, including a glass body, edge-to-edge display, and wireless charging abilities.

Related Forum: iPhone

Top Rated Comments

PBG4 Dude Avatar
118 months ago
And how about lack of headphone jack on iPhone 7?
Easily the worst part of owning an iPhone 7 for me. The phone is excellent other than this omission. It has bit me in the ass many times now as I don't carry the dongle around with me all the time.

Even at home, the whole, "crap I have to find that adapter" is annoying. As a musician, I knew this could be a problem. Just didn't realize how annoying it was going to be.
Score: 30 Votes (Like | Disagree)
macduke Avatar
118 months ago
It would be really funny if this iPhone 8 was just an iPhone 7s. So funny I would cry!
Score: 29 Votes (Like | Disagree)
Sevanw Avatar
118 months ago
HAHAHAAAAA, riiiiiiight, shrinking demand because of iPhone 8 excitement. Lol. Just no way that the iPhone 7 being meh has anything to do with it.
Score: 16 Votes (Like | Disagree)
kamalds Avatar
118 months ago
Apple might add headphone jack in iPhone 8 to blow our mind! Also I didn't buy iPhone 7 because of lack of 3.5mm jack
Score: 15 Votes (Like | Disagree)
Mac 128 Avatar
118 months ago
And how about lack of headphone jack on iPhone 7?
Score: 12 Votes (Like | Disagree)
bladerunner2000 Avatar
118 months ago
Bluetooth is here, and has better battery life then it had. If you don't want to embrace it, you're SOL because it's the future, even if you refuse to accept it.
Bluetooth's audio quality still sucks balls. Next, it's another device that you need to remember to have to recharge on a regular basis. It also drains battery life on your main device. Despite all these negatives, for some reason bluetooth headphones are still ludicrously priced.

And you want us to switch from simple 3.5mm jack to this junk? No thanks.
Score: 12 Votes (Like | Disagree)

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...