New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

iPhone 7 Plus, 128GB, and Black Models Prove Most Popular With Pre-Order Customers

Slice Intelligence has shared new data that suggests the iPhone 7 Plus has outsold the iPhone 7 in the United States, marking the first time Plus-sized iPhones have proven more popular than 4.7-inch models, based on e-receipt data from nearly 32,000 customers who belong to the research firm's panel.

iphone-7-7-plus-split
The data shows that, in the first 48 hours of availability, 55 percent of customers ordered the iPhone 7 Plus, compared to 41 percent for the iPhone 6s Plus and 35 percent for the iPhone 6 Plus. The 5.5-inch model is a more attractive option this year given it has dual cameras, while the 4.7-inch model retains a single-lens camera.

55.9 percent of customers who pre-ordered an iPhone 7 or iPhone 7 Plus had previously purchased at least one iPhone between 2014 and now, according to Slice Intelligence. 34 percent of customers had not purchased any smartphone since 2014, while the remaining shoppers switched from Samsung, LG, and Motorola.

iphone-7-colors-popularity
Meanwhile, given the lack of Space Gray this year, Black has emerged as the new most popular iPhone color, accounting for 46 percent of pre-orders. Jet Black is also a popular choice, selected by 23 percent of customers, although limited supply of Jet Black models has pushed shipments of Jet Black models to November, likely leading many customers to choose Black, Gold, Rose Gold, or Silver instead.

Rose Gold models, first introduced on the iPhone 6s, represented 15 percent of iPhone 7 and iPhone 7 Plus pre-orders, while Gold and Silver models trailed behind with 9 percent and 8 percent of orders respectively.

iphone-7-storage-split
For the past three iPhone launches, over 60 percent of pre-orders over the first two days were on the middle storage option, according to Slice Intelligence. iPhone 7 and iPhone 7 Plus continue that trend, with 128GB proving most popular at 67 percent, followed by 32GB at 14 percent and the all-new 256GB tier at 19 percent.

Slice Intelligence tracks e-receipts from 4.2 million online shoppers in the U.S., allegedly the largest panel of its kind, that sign up for the company's value-added services such as Slice and Unroll.me. Slice, for example, is a free app for tracking packages, receipts, price drops, product recall alerts, and more.

Slice Intelligence has charts with more detailed information on its website.

Related Roundup: iPhone 7


Top Rated Comments

(View all)

32 months ago

Wow really? You mean someone would knowingly order a 750p phone in 2016?!? The iPhone 7 is a disgrace. The Plus is the only option this year.


There is nothing wrong with the display. You cant even see the pixels from a reasonable viewing distance and the colors are more accurate than any phone on the market.
Rating: 19 Votes
32 months ago
I'm holding out for the ceramic iPhone.
Rating: 17 Votes
32 months ago

Wow really? You mean someone would knowingly order a 750p phone in 2016?!? The iPhone 7 is a disgrace. The Plus is the only option this year.


Didn't this weird mentality go out with the Ghz races of the 90s?
Rating: 15 Votes
32 months ago
add the deep blue color for next year...which will be the biggest seller :D
Rating: 10 Votes
32 months ago
YES, I have (or will have) the rare silver model.
Rating: 9 Votes
32 months ago

There is nothing wrong with the display. You cant even see the pixels from a reasonable viewing distance and the colors are more accurate than any phone on the market.

But imagine the shame of being seen using a phone with less than a 1080p display! Friends will stop inviting you places, out of concern that you and your less-than-1080p phone will reflect poorly on them.

(Yeah, the "how many pixels" criteria left the "does the display look good" boat a long time ago. Specs-for-specs-sake is dumb, Apple displays continue to look fabulous.)
Rating: 8 Votes
32 months ago
Oh no! I picked the matte black 128. I better cancel my pickup for tomorrow before I get accused of being a sheep!

But in all seriousness, I am very surprised that yellow gold is outselling the white model.
Rating: 8 Votes
32 months ago
I'm very surprised by how unpopular silver is. It's the most attractive white-front phone by leaps and bounds, IMO.
Rating: 7 Votes
32 months ago
It's not just bigger, it has more features...

It's got the DUAL cameras (and more internal RAM [3GB]).

We're not just comparing similar phones with different screens, the cameras makes it a different option. Some people might not even want/need the bigger screen but are choosing it for the camera.

If they'd made an SE model with a zoom lens, I might have purchased that, but not for the smaller screen....
Rating: 7 Votes
32 months ago
Interesting statistics. Personally, I've been rocking the 6 Plus for the last two years. Enjoyed the battery life, and it always fitted in all my pants. And no sign of Bend-gate either...

But after handling the SE from friends I've been missing that form factor, so I've opted for the middle ground with the standard 7 this time around. Thankfully they've added camera stabilization to it.
Rating: 6 Votes

[ Read All Comments ]