Fitbit Reportedly Close to Acquiring Pebble

Fitbit is closing in on a deal to acquire smart watchmaker Pebble, according to a new report from The Information. While there's no number on the price, The Information says the deal is for a "small amount."

pebble_2_collection_white_web
The deal will see the Pebble brand slowly phased out, with its products shut down over time. Fitbit will largely be acquiring Pebble's assets, which include intellectual property and software. Pebble had reportedly been looking to sell as the company has been experiencing financial troubles over the past year.

Pebble debuted three new smartwatches -- the Pebble 2, Time 2 and Pebble Core -- back in July. In August, it issued a software update that streamlined its interface and redesigned the "Pebble Health" feature. However, the company also laid off 25 perfect of its staff in March.

Last February, Pebble CEO Eric Migicovsky said the company was unfazed by the Apple Watch, largely because the company was less focused on apps than Apple. The Cupertino company quickly became the leader in the smartwatch category after the launch of the Apple Watch, but last month market research from IDC indicated that the overall smartwatch market declined 51.6 percent in the third quarter.

As for Fitbit, the acquisition could signal that the company is looking to expand beyond fitness wearables. In August, alongside its new Charge 2 and Flex 2, the company announced all-new luxe leather bands and other premium accessories. Fitbit has also seen struggles recently, with the company's shares tumbling 30 percent after announcing mixed third-quarter results and weak guidance for its fourth quarter.

Top Rated Comments

WarHeadz Avatar
74 months ago
Never owned a pebble, but I'm still kinda sad for some reason.
Score: 12 Votes (Like | Disagree)
ILuvEggplant Avatar
74 months ago
just like smart phones - "smart" watches will hit a saturation point.

it's unfortunately not a product that is necessary perhaps more of a distraction.

That said if you're serious about fitness you go to garmin.

if you're a casual walker/runner then there is everything else.
Score: 6 Votes (Like | Disagree)
cwosigns Avatar
74 months ago
I had an original Pebble and a Pebble Steel. And I loved it when it was the only option that worked with my iPhone, but the Apple Watch really left it in the dust with regard to reliability, utility, fitness tracking and apps.
Score: 6 Votes (Like | Disagree)
Bbqthis Avatar
74 months ago
I'm sure a lot of people will be very disappointed by this. Pebble has/had a very loyal user group.
Score: 6 Votes (Like | Disagree)
jimbobb24 Avatar
74 months ago
That's too bad as they were a clear innovator.
Score: 5 Votes (Like | Disagree)
rp2011 Avatar
74 months ago
Don't think anyone is surprised. Pebble deserved props for being there at a certain point in time. Fitbit deserves props for doing what it does so well.
But the value proposition wasn't there. Spend a couple dollars more and you get a far more functional device and something of a world class art piece for your wrist.

Say what you want about the Apple Watch, the industrial design has held up quite well. Props to Jony and his team for making something as timeless as their Watch. No doubt it will eventually end up going on display in modern art museums.

Those god awful retro-70's round k-mart specials Android wear will be relegated to permanent display under tons of other garbage at your local landfill.
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro Predicted to Start With Increased 256GB Storage Alongside Rumored Price Increase

Wednesday August 10, 2022 11:14 am PDT by
Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall. While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased...
iOS 16 battery percentage

Apple Limiting iOS 16 Beta 5 Battery Percentage Display to Select iPhones: Here Are the Supported Devices

Tuesday August 9, 2022 2:51 am PDT by
Apple this week brought back one of the most highly requested features from iOS users since the launch of the iPhone X in 2017: the ability to see your battery percentage directly in the status bar. Ever since the launch of the iPhone X with the notch, Apple has not allowed users to show their battery percentage directly in the status bar, forcing them to swipe down into Control Center to...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
ios 16 beta 5 battery percent

iOS 16 Beta 5: Battery Percentage Now Displayed in iPhone Status Bar

Monday August 8, 2022 10:43 am PDT by
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone 11 Pro and Pro Max, XS and XS Max, and...
battery percentage ios 16

Here's Why the iPhone Battery Status Icon in iOS 16 Is So Controversial

Wednesday August 10, 2022 4:34 am PDT by
In the latest iOS 16 beta, Apple has updated the status bar battery icon on iPhones with Face ID to display the exact percentage remaining rather than just a visual representation of battery level, and while the change has been largely welcomed, some users are unhappy with the way it has been implemented. In iOS 15 and earlier, battery percent has not been present on iPhones that have...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
iPhone 14 Lineup Feature Purple

Color Options for All iPhone 14 Models: Everything We Know

Monday August 8, 2022 3:59 am PDT by
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year. Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...