The latest numbers from market research firm IDC reveal Apple Watch shipments totaled an estimated 1.1 million units in the third quarter, reflecting a three-month period between July and September, a sharp 71.6% decline compared to an estimated 3.9 million Apple Watch shipments last summer.
The decline can be at least partially attributed to the lack of an Apple Watch refresh until the final two weeks of the quarter, when the Apple Watch Series 2 and slightly updated first-generation models launched. The overall smartwatch market also declined an estimated 51.6% in the third quarter.
Apple still maintained its position as the overall leader of the worldwide smartwatch market with an estimated 41.3% market share, despite posting the second largest year-over-year decline among the leading vendors. Garmin finished in second with an estimated 20.5% market share following strong 342.2% growth.
Garmin's growing list of ConnectIQ-enabled smartwatches and the new fenix Chronos allowed it to leapfrog Samsung, which captured only 14.4% market share based on an estimated 400,000 smartwatch shipments, according to IDC. Lenovo and Pebble rounded off the top five with an estimated 100,000 shipments respectively.
Apple does not disclose Watch sales in its quarterly earning results, instead grouping the device under its "Other Products" category alongside the likes of iPods, Apple TVs, Beats, and accessories. The focus will now shift to the more important fourth quarter, encompassing the busy holiday shopping season.
Saturday February 8, 2025 3:51 pm PST by Joe Rossignol
The end of an 18-year era is on the horizon for the iPhone.
Apple reportedly plans to announce a new iPhone SE as soon as next week, and the device is expected to feature a full-screen design with Face ID, instead of a Touch ID home button. That means Apple will no longer sell any new iPhone models with a home button, for the first time since the original iPhone launched.
The home button...
Monday February 10, 2025 3:05 am PST by Tim Hardwick
Oppo has confirmed a February 20 global launch for its Find N5, which the company claims is the world's thinnest device in the foldable phone category. The phone is expected to be re-branded as the OnePlus Open 2 in the US.
The Chinese vendor has been teasing the device in the last few weeks, touting its waterproofing and nearly invisible display crease, and highlighting its thinness by compa...
Thursday February 6, 2025 11:21 am PST by Joe Rossignol
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost.
iCloud+ is the official name for Apple's paid iCloud storage plans, which range from 50GB for $0.99 per month to 12TB for $59.99 per month in the United States. iCloud+ plans already come with multiple perks for free, such as Hide My Email and HomeKit Secure Video, and now there is another one...
Monday February 10, 2025 10:56 am PST by Juli Clover
There continue to be signs of a new MacBook Air with an M4 chip, indicating that we could see the machine launch in the not too distant future. A private account on X today shared the identifiers that the MacBook Air will use, and those identifiers correspond to the M4 chip.
According to the source, both the 13-inch MacBook Air and the 15-inch MacBook Air will be equipped with Apple's...
Saturday February 8, 2025 10:55 am PST by Joe Rossignol
Apple has yet to release any new devices in 2025, but at least two new products are expected to be announced next week, according to rumors.
Below, we outline the new Apple products that are likely to be unveiled next week.
iPhone SE 4
Apple plans to announce the long-rumored iPhone SE 4 as soon as next week, according to Bloomberg's Mark Gurman.
The new iPhone SE is rumored to...
Wednesday February 5, 2025 7:15 am PST by Joe Rossignol
iOS 18.3 was released last month, so the first iOS 18.4 beta should be coming soon. iOS 18.4 is expected to be a more substantial update for the iPhone, with several new features and changes related to Apple Intelligence and beyond.
Apple's website suggests that iOS 18.4 will be released in April, following beta testing. Below, we outline what to expect from the update so far.
Apple...
Sunday February 9, 2025 3:53 pm PST by Joe Rossignol
Apple today increased its estimated trade-in values for select Mac models in the United States, with the full changes outlined below.
Apple says the extra trade-in credit for select Macs is available with the purchase of an eligible new Apple device through April 2.
The trade-in values increased by between $10 and $50.
Model
New Value
Old Value
MacBook Pro
Up to $925
...
Monday February 10, 2025 7:42 am PST by Joe Rossignol
Apple's long-awaited Powerbeats Pro 2 are finally expected to be announced this Tuesday. Ahead of time, one lucky Walmart customer was able to get their hands on the earbuds early, according to a since-deleted Reddit post over the weekend.
A leaked image of the Powerbeats Pro 2 in Electric Orange
"My local Walmart had them in the cage," the Reddit user explained. "I asked if I can buy them...
You mean a device with short battery life, limited app usage, and main feature is for people too lazy to get to their smart phone for an alert is not selling well? I am just shocked!
When the watch can replace the smart phone, they will sell well. until them it's not even a hobby...
No **** Sherlock... they've just released some new models, no wonder sales are in a huge decline. Many people have been waiting for those new models, it's that simple.
Why do they always need to conduct a research to find that out? :p
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You mean a device with short battery life, limited app usage, and main feature is for people too lazy to get to their smart phone for an alert is not selling well? I am just shocked!
When the watch can replace the smart phone, they will sell well. until them it's not even a hobby...
Short battery life? Do you have an Apple Watch yourself then? I'm getting through a full day easily, with at least 30% left. Sometimes even 50%.