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Apple Sold 70% Fewer Apple Watches This Summer Compared to Last

The latest numbers from market research firm IDC reveal Apple Watch shipments totaled an estimated 1.1 million units in the third quarter, reflecting a three-month period between July and September, a sharp 71.6% decline compared to an estimated 3.9 million Apple Watch shipments last summer.

apple watch series 2 2
The decline can be at least partially attributed to the lack of an Apple Watch refresh until the final two weeks of the quarter, when the Apple Watch Series 2 and slightly updated first-generation models launched. The overall smartwatch market also declined an estimated 51.6% in the third quarter.

Apple still maintained its position as the overall leader of the worldwide smartwatch market with an estimated 41.3% market share, despite posting the second largest year-over-year decline among the leading vendors. Garmin finished in second with an estimated 20.5% market share following strong 342.2% growth.

idc-apple-watch-3q16
Garmin's growing list of ConnectIQ-enabled smartwatches and the new fenix Chronos allowed it to leapfrog Samsung, which captured only 14.4% market share based on an estimated 400,000 smartwatch shipments, according to IDC. Lenovo and Pebble rounded off the top five with an estimated 100,000 shipments respectively.

Apple does not disclose Watch sales in its quarterly earning results, instead grouping the device under its "Other Products" category alongside the likes of iPods, Apple TVs, Beats, and accessories. The focus will now shift to the more important fourth quarter, encompassing the busy holiday shopping season.

Related Roundups: Apple Watch, watchOS 5
Tag: IDC
Buyer's Guide: Apple Watch (Neutral)


Top Rated Comments

(View all)

33 months ago
Don't worry, Tim has some amazing products in the pipeline.
Rating: 41 Votes
33 months ago
You mean a device with short battery life, limited app usage, and main feature is for people too lazy to get to their smart phone for an alert is not selling well? I am just shocked!

When the watch can replace the smart phone, they will sell well. until them it's not even a hobby...
Rating: 41 Votes
33 months ago
I don't know what Apple would have to do to get me excited about the Apple Watch, but they haven't done it yet.
Rating: 34 Votes
33 months ago
Because everyone was waiting for the second-generation...

Happens with every product. When there's a new one incoming, sales of the current product decline.

Hang on, is this actually an article?
Rating: 28 Votes
33 months ago
No **** Sherlock... they've just released some new models, no wonder sales are in a huge decline. Many people have been waiting for those new models, it's that simple.

Why do they always need to conduct a research to find that out? :p

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You mean a device with short battery life, limited app usage, and main feature is for people too lazy to get to their smart phone for an alert is not selling well? I am just shocked!

When the watch can replace the smart phone, they will sell well. until them it's not even a hobby...

Short battery life? Do you have an Apple Watch yourself then? I'm getting through a full day easily, with at least 30% left. Sometimes even 50%.

I love my Apple Watch.
Rating: 18 Votes
33 months ago
How about adding a circular shape as an option so I (and many others) can actually buy this thing?
Rating: 15 Votes
33 months ago
It's not that I don't want a Series 2, its that my Series 0 is still doing fine for the basic tasks its used for.
Rating: 13 Votes
33 months ago
A fashion accessory should look good, this watch design looks like crap. I'm not surprised they sold a bunch of them, they could sell an ITurd and the fanboys would snap it up.
Rating: 11 Votes
33 months ago

How about adding a circular shape as an option so I (and many others) can actually buy this thing?

You can't buy something that isn't a circle?
Rating: 9 Votes
33 months ago

And that's what might "kill" the Apple Watch: yearly releases.

You want monthly?
Rating: 8 Votes

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