New MacBook Pro Has Already Outsold All Competing Laptops This Year

Apple's latest MacBook Pro has already outsold all competing laptops this year, according to new data shared by research firm Slice Intelligence.

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Slice Intelligence says the new MacBook Pro accumulated more revenue from online orders during its first five days of availability than the Microsoft Surface Book, ASUS Chromebook Flip, Dell Inspiron 2-in-1, and Lenovo Yoga 900, based on e-receipt data from 12,979 online shoppers in the United States.

The new MacBook Pro generated over seven times the revenue that the 12-inch MacBook did over its first five days of availability, according to Slice Intelligence. If accurate, that means it took the new MacBook Pro just five days to accumulate 78% of all the revenue generated by the 12-inch MacBook since its April 2015 launch.

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The data follows Apple marketing chief Phil Schiller's claim the new MacBook Pro had received more online orders than any previous MacBook Pro as of November 2. Apple has also reportedly told its overseas manufacturers to expect strong MacBook Pro shipments to last until at least the end of 2016.

The new MacBook Pro's apparent early success may come as a surprise to a vocal crowd of professional users who have criticized, among other things, the notebook's lack of ports and limited RAM. Schiller said the early criticism and debate has been "a bit of a surprise" to him, but common for any new Apple product.

Slice Intelligence extracts detailed information from hundreds of millions of aggregated and anonymized e-receipts. The research firm has a panel of 4.4 million online shoppers signed up for its services such as Slice and Unroll.me. It is also the exclusive e-commerce data provider for the NPD's Checkout Tracking e-commerce service.

Related Roundup: MacBook Pro

Top Rated Comments

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50 months ago

Lots of sheep out there

Or people who just have different uses and expectations for their machines than you and I?
Score: 89 Votes (Like | Disagree)
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50 months ago
What a failure of a product. Tim Cook's apple is a sinking ship.
Score: 62 Votes (Like | Disagree)
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50 months ago
Deny a prisoner water long enough, and he'll eventually drink anything.
Score: 61 Votes (Like | Disagree)
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50 months ago
There are so many people who have been waiting years to upgrade (and wish to stay with Apple... for now), it is hardly surprising.
Score: 45 Votes (Like | Disagree)
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50 months ago
I've said it before: I think these are priced too highly and Apple is taking advantage of the pent up demand. They've done it before with the iMac retina. It feels disrespectful. But it seems we're willing to take the abuse. :/

Update: Several people have (very respectfully) argued the case that the price hike is justified given the bumps in specs and capabilities. I don't dispute some sort of price hike, just not the one we're getting. Why? Because Apple is no longer the head-and-shoulders-above-the-competition company that it once was. I don't feel that it commands the same price point that it used to. That is, admittedly, a completely subjective opinion. But then so Apple's belief that it is justified in bumping its price by $400 to keep its profit margin. Given the sales figures they are reporting, it seems like they will succeed with it. This time. I just hope they don't get complacent. Nuff said on the topic. If you have the means, the new MacBook is a wonderful machine and I hope folks enjoy it!
Score: 41 Votes (Like | Disagree)
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50 months ago
The "MacBook Pro" is treated as a single product rather than the group of products it is. Meanwhile, the competitors have hundreds of different models competing, many of which from the same brand.

Of course it will outsell the others when the breakdown is as such.
Score: 35 Votes (Like | Disagree)

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