Apple's latest MacBook Pro has already outsold all competing laptops this year, according to new data shared by research firm Slice Intelligence.
Slice Intelligence says the new MacBook Pro accumulated more revenue from online orders during its first five days of availability than the Microsoft Surface Book, ASUS Chromebook Flip, Dell Inspiron 2-in-1, and Lenovo Yoga 900, based on e-receipt data from 12,979 online shoppers in the United States.
The new MacBook Pro generated over seven times the revenue that the 12-inch MacBook did over its first five days of availability, according to Slice Intelligence. If accurate, that means it took the new MacBook Pro just five days to accumulate 78% of all the revenue generated by the 12-inch MacBook since its April 2015 launch.
The new MacBook Pro's apparent early success may come as a surprise to a vocal crowd of professional users who have criticized, among other things, the notebook's lack of ports and limited RAM. Schiller said the early criticism and debate has been "a bit of a surprise" to him, but common for any new Apple product.
Slice Intelligence extracts detailed information from hundreds of millions of aggregated and anonymized e-receipts. The research firm has a panel of 4.4 million online shoppers signed up for its services such as Slice and Unroll.me. It is also the exclusive e-commerce data provider for the NPD's Checkout Tracking e-commerce service.
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Tuesday February 3, 2026 12:45 pm PST by Joe Rossignol
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Wednesday February 4, 2026 7:44 am PST by Joe Rossignol
Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices.
Here were Apple's starting prices when the devices launched in September 2024:
iPhone 16: $799
iPhone 16 Plus: $899
iPhone 16 Pro:...
Wednesday February 4, 2026 12:29 pm PST by Joe Rossignol
Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026.
The new series:
Imperfect Women — March 18, 2026
Margo's Got Money Troubles — April 15, 2026
Widow's Bay — April 29, 2026
Maximum Pleasure Guaranteed — May 20, 2026
Cape Fear — June 5, 2026
Lucky — July 15, 2026
The new films:
Eternity — ...
I've said it before: I think these are priced too highly and Apple is taking advantage of the pent up demand. They've done it before with the iMac retina. It feels disrespectful. But it seems we're willing to take the abuse. :/
Update: Several people have (very respectfully) argued the case that the price hike is justified given the bumps in specs and capabilities. I don't dispute some sort of price hike, just not the one we're getting. Why? Because Apple is no longer the head-and-shoulders-above-the-competition company that it once was. I don't feel that it commands the same price point that it used to. That is, admittedly, a completely subjective opinion. But then so Apple's belief that it is justified in bumping its price by $400 to keep its profit margin. Given the sales figures they are reporting, it seems like they will succeed with it. This time. I just hope they don't get complacent. Nuff said on the topic. If you have the means, the new MacBook is a wonderful machine and I hope folks enjoy it!
The "MacBook Pro" is treated as a single product rather than the group of products it is. Meanwhile, the competitors have hundreds of different models competing, many of which from the same brand.
Of course it will outsell the others when the breakdown is as such.
