Apple's latest MacBook Pro has already outsold all competing laptops this year, according to new data shared by research firm Slice Intelligence.
Slice Intelligence says the new MacBook Pro accumulated more revenue from online orders during its first five days of availability than the Microsoft Surface Book, ASUS Chromebook Flip, Dell Inspiron 2-in-1, and Lenovo Yoga 900, based on e-receipt data from 12,979 online shoppers in the United States.
The new MacBook Pro generated over seven times the revenue that the 12-inch MacBook did over its first five days of availability, according to Slice Intelligence. If accurate, that means it took the new MacBook Pro just five days to accumulate 78% of all the revenue generated by the 12-inch MacBook since its April 2015 launch.
The new MacBook Pro's apparent early success may come as a surprise to a vocal crowd of professional users who have criticized, among other things, the notebook's lack of ports and limited RAM. Schiller said the early criticism and debate has been "a bit of a surprise" to him, but common for any new Apple product.
Slice Intelligence extracts detailed information from hundreds of millions of aggregated and anonymized e-receipts. The research firm has a panel of 4.4 million online shoppers signed up for its services such as Slice and Unroll.me. It is also the exclusive e-commerce data provider for the NPD's Checkout Tracking e-commerce service.
I've said it before: I think these are priced too highly and Apple is taking advantage of the pent up demand. They've done it before with the iMac retina. It feels disrespectful. But it seems we're willing to take the abuse. :/
Update: Several people have (very respectfully) argued the case that the price hike is justified given the bumps in specs and capabilities. I don't dispute some sort of price hike, just not the one we're getting. Why? Because Apple is no longer the head-and-shoulders-above-the-competition company that it once was. I don't feel that it commands the same price point that it used to. That is, admittedly, a completely subjective opinion. But then so Apple's belief that it is justified in bumping its price by $400 to keep its profit margin. Given the sales figures they are reporting, it seems like they will succeed with it. This time. I just hope they don't get complacent. Nuff said on the topic. If you have the means, the new MacBook is a wonderful machine and I hope folks enjoy it!
The "MacBook Pro" is treated as a single product rather than the group of products it is. Meanwhile, the competitors have hundreds of different models competing, many of which from the same brand.
Of course it will outsell the others when the breakdown is as such.
Monday January 23, 2023 10:10 am PST by Juli Clover
Apple today released iOS 16.3, the third major update to the iOS 16 operating system that first came out in September. iOS 16.3 comes over a month after the launch of iOS 16.2, an update that added the Freeform app, Apple Music Sing, Advanced Data Protection, and more.
iOS 16.3 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
Friday January 20, 2023 11:43 am PST by Joe Rossignol
In a recent press release, Apple confirmed that iOS 16.3 will be released to the public next week. The software update will be available for the iPhone 8 and newer and includes a handful of new features, changes, and bug fixes.
Below, we've recapped bigger features in iOS 16.3, including support for physical security keys as a two-factor authentication option for Apple ID accounts, worldwide ...
Tuesday January 24, 2023 4:53 pm PST by Joe Rossignol
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least seven exclusive features not available on the standard iPhone 15 and iPhone 15 Plus.
An overview of the seven features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
Monday January 23, 2023 10:06 am PST by Juli Clover
Apple today released watchOS 9.3, the third major update to the watchOS 9 operating system that first launched in September. watchOS 9.3 comes over a month after watchOS 9.2, an update that added new Workout functionality and Crash Detection optimizations.
watchOS 9.3 can be downloaded for free through the Apple Watch app on the iPhone by opening it up and going to General > Software Update. ...
Wednesday January 25, 2023 9:40 am PST by Joe Rossignol
After announcing new Mac and HomePod models last week, Apple adjusted its trade-in values for select devices in the United States.
iPhone trade-in values decreased by up to $80, and most Android smartphones also went down. Mac trade-in values remained unchanged or increased by up to $40 depending on the model, while some Apple Watch models increased in value and others decreased. Trade-in...
Monday January 23, 2023 10:09 am PST by Juli Clover
Apple today released macOS Ventura 13.2, the second major update to the macOS Ventura operating system initially released in October. macOS Ventura 13.2 comes more than a month after macOS Ventura 13.1, an update that added the Freeform app and other changes.
The macOS Ventura 13.2 update can be downloaded for free on all eligible Macs using the Software Update section of System...
Tuesday January 24, 2023 1:11 pm PST by Joe Rossignol
While the new Mac mini with the M2 chip has a lower $599 starting price, the base model with 256GB of storage has slower SSD read and write speeds compared to the previous-generation model with the M1 chip and 256GB of storage.
A teardown of the new Mac mini shared by YouTube channel Brandon Geekabit reveals that the 256GB model is equipped with only a single 256GB storage chip, while the...
Tuesday January 24, 2023 10:10 am PST by Juli Clover
Apple today released tvOS 16.3, the third major point update to the tvOS 16 operating system that originally came out in September. Available for the Apple TV 4K and Apple TV HD, tvOS 16.3 comes six weeks after tvOS 16.2, an update that added Apple Music Sing.
The tvOS 16.3 update can be downloaded over the air through the Settings app on the Apple TV by going to System > Software...
Apple on January 23 released iOS 16.3, delivering support for Security Keys for Apple IDs, changes to Emergency SOS functionality, support for the second-generation HomePod, and more.
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Update: Several people have (very respectfully) argued the case that the price hike is justified given the bumps in specs and capabilities. I don't dispute some sort of price hike, just not the one we're getting. Why? Because Apple is no longer the head-and-shoulders-above-the-competition company that it once was. I don't feel that it commands the same price point that it used to. That is, admittedly, a completely subjective opinion. But then so Apple's belief that it is justified in bumping its price by $400 to keep its profit margin. Given the sales figures they are reporting, it seems like they will succeed with it. This time. I just hope they don't get complacent. Nuff said on the topic. If you have the means, the new MacBook is a wonderful machine and I hope folks enjoy it!
Of course it will outsell the others when the breakdown is as such.