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New MacBook Pro Has Already Outsold All Competing Laptops This Year
Apple's latest MacBook Pro has already outsold all competing laptops this year, according to new data shared by research firm Slice Intelligence.
Slice Intelligence says the new MacBook Pro accumulated more revenue from online orders during its first five days of availability than the Microsoft Surface Book, ASUS Chromebook Flip, Dell Inspiron 2-in-1, and Lenovo Yoga 900, based on e-receipt data from 12,979 online shoppers in the United States.
The new MacBook Pro generated over seven times the revenue that the 12-inch MacBook did over its first five days of availability, according to Slice Intelligence. If accurate, that means it took the new MacBook Pro just five days to accumulate 78% of all the revenue generated by the 12-inch MacBook since its April 2015 launch.
The data follows Apple marketing chief Phil Schiller's claim the new MacBook Pro had received more online orders than any previous MacBook Pro as of November 2. Apple has also reportedly told its overseas manufacturers to expect strong MacBook Pro shipments to last until at least the end of 2016.
The new MacBook Pro's apparent early success may come as a surprise to a vocal crowd of professional users who have criticized, among other things, the notebook's lack of ports and limited RAM. Schiller said the early criticism and debate has been "a bit of a surprise" to him, but common for any new Apple product.
Slice Intelligence extracts detailed information from hundreds of millions of aggregated and anonymized e-receipts. The research firm has a panel of 4.4 million online shoppers signed up for its services such as Slice and Unroll.me. It is also the exclusive e-commerce data provider for the NPD's Checkout Tracking e-commerce service.
Slice Intelligence says the new MacBook Pro accumulated more revenue from online orders during its first five days of availability than the Microsoft Surface Book, ASUS Chromebook Flip, Dell Inspiron 2-in-1, and Lenovo Yoga 900, based on e-receipt data from 12,979 online shoppers in the United States.
The new MacBook Pro generated over seven times the revenue that the 12-inch MacBook did over its first five days of availability, according to Slice Intelligence. If accurate, that means it took the new MacBook Pro just five days to accumulate 78% of all the revenue generated by the 12-inch MacBook since its April 2015 launch.
The data follows Apple marketing chief Phil Schiller's claim the new MacBook Pro had received more online orders than any previous MacBook Pro as of November 2. Apple has also reportedly told its overseas manufacturers to expect strong MacBook Pro shipments to last until at least the end of 2016.
The new MacBook Pro's apparent early success may come as a surprise to a vocal crowd of professional users who have criticized, among other things, the notebook's lack of ports and limited RAM. Schiller said the early criticism and debate has been "a bit of a surprise" to him, but common for any new Apple product.
Slice Intelligence extracts detailed information from hundreds of millions of aggregated and anonymized e-receipts. The research firm has a panel of 4.4 million online shoppers signed up for its services such as Slice and Unroll.me. It is also the exclusive e-commerce data provider for the NPD's Checkout Tracking e-commerce service.
Related Roundup: MacBook Pro
Tag: Slice Intelligence
Buyer's Guide: MacBook Pro (Caution)
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43 months ago
Lots of sheep out there
Or people who just have different uses and expectations for their machines than you and I?
43 months ago
There are so many people who have been waiting years to upgrade (and wish to stay with Apple... for now), it is hardly surprising.
43 months ago
I've said it before: I think these are priced too highly and Apple is taking advantage of the pent up demand. They've done it before with the iMac retina. It feels disrespectful. But it seems we're willing to take the abuse. :/
Update: Several people have (very respectfully) argued the case that the price hike is justified given the bumps in specs and capabilities. I don't dispute some sort of price hike, just not the one we're getting. Why? Because Apple is no longer the head-and-shoulders-above-the-competition company that it once was. I don't feel that it commands the same price point that it used to. That is, admittedly, a completely subjective opinion. But then so Apple's belief that it is justified in bumping its price by $400 to keep its profit margin. Given the sales figures they are reporting, it seems like they will succeed with it. This time. I just hope they don't get complacent. Nuff said on the topic. If you have the means, the new MacBook is a wonderful machine and I hope folks enjoy it!
Update: Several people have (very respectfully) argued the case that the price hike is justified given the bumps in specs and capabilities. I don't dispute some sort of price hike, just not the one we're getting. Why? Because Apple is no longer the head-and-shoulders-above-the-competition company that it once was. I don't feel that it commands the same price point that it used to. That is, admittedly, a completely subjective opinion. But then so Apple's belief that it is justified in bumping its price by $400 to keep its profit margin. Given the sales figures they are reporting, it seems like they will succeed with it. This time. I just hope they don't get complacent. Nuff said on the topic. If you have the means, the new MacBook is a wonderful machine and I hope folks enjoy it!
43 months ago
The "MacBook Pro" is treated as a single product rather than the group of products it is. Meanwhile, the competitors have hundreds of different models competing, many of which from the same brand.
Of course it will outsell the others when the breakdown is as such.
Of course it will outsell the others when the breakdown is as such.
43 months ago
Why would anyone buy this neutered, overpriced AMATEUR laptop?
1) OSX
2) Had the money
3) Needed a new laptop
4) I actually like the new keyboard (!!)
5) Base Model + 16GB RAM works perfectly fine for me
6) Actually wanted a lighter-weight MBP
7) My use case might not match yours. That's okay, though.
43 months ago
Lots of sheep out there
100% agree. I am amazed at the number of sheep parroting a few highly vocal "tech journalists" putting forth the notion of what is and is not a "pro" laptop. It has to be 10lbs, dual Xeon processors, 30 minute battery life, Centronics parallel ports, 4 USB1, 3 USB 2 and USB-C ports as well as FW 1 and FW2, at least 3 Ethernet adapters, DVD-ROM and at least 64GB of RAM to be considered "Pro".
43 months ago
People like to judge others so quickly that they forget about judging themselves.
43 months ago
real pros can't use this pos :mad:
Well here's one film and television editor with 20 years in the industry making my living off the computers I use who CAN use the industry leading 4x TB3 and fastest SSD on the market. Sorry it is not your cup of tea. Curious what you do that it is such failure for you?Note that I am being polite. Please return the favour.
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