Apple's latest MacBook Pro has already outsold all competing laptops this year, according to new data shared by research firm Slice Intelligence.
Slice Intelligence says the new MacBook Pro accumulated more revenue from online orders during its first five days of availability than the Microsoft Surface Book, ASUS Chromebook Flip, Dell Inspiron 2-in-1, and Lenovo Yoga 900, based on e-receipt data from 12,979 online shoppers in the United States.
The new MacBook Pro generated over seven times the revenue that the 12-inch MacBook did over its first five days of availability, according to Slice Intelligence. If accurate, that means it took the new MacBook Pro just five days to accumulate 78% of all the revenue generated by the 12-inch MacBook since its April 2015 launch.
The new MacBook Pro's apparent early success may come as a surprise to a vocal crowd of professional users who have criticized, among other things, the notebook's lack of ports and limited RAM. Schiller said the early criticism and debate has been "a bit of a surprise" to him, but common for any new Apple product.
Slice Intelligence extracts detailed information from hundreds of millions of aggregated and anonymized e-receipts. The research firm has a panel of 4.4 million online shoppers signed up for its services such as Slice and Unroll.me. It is also the exclusive e-commerce data provider for the NPD's Checkout Tracking e-commerce service.
Monday December 9, 2024 10:06 am PST by Juli Clover
Apple today seeded the second release candidate versions of upcoming iOS 18.2, iPadOS 18.2, and macOS 15.2 updates to developers and public beta testers for testing purposes, a week after releasing the first RCs. The first iOS 18.2 RC had a build number of 22C150, while the second RC's build number is 22C151. Release candidates represent the final version of beta software that's expected to see a ...
Tuesday December 10, 2024 1:43 am PST by Tim Hardwick
The next iOS 18.2 update featuring more substantial Apple Intelligence features will be released to the public before the holidays, according to Apple, but we have a more definite timeframe from other sources.
In a newsroom article dated October 28 highlighting Apple Intelligence capabilities, Apple states that "new Apple Intelligence features will be available in December." Then in...
Monday December 9, 2024 4:48 am PST by Tim Hardwick
Apple's forthcoming iPhone SE 4 will feature a single 48-megapixel rear camera and a 12-megapixel TrueDepth camera on the front, according to details revealed in a new Korean supply chain report.
ET News reports that Korea-based LG Innotek is the main supplier of the front and rear camera modules for the more budget-friendly ~$400 device, which is expected to launch in the first quarter of...
Thursday December 5, 2024 11:48 am PST by Juli Clover
Apple seeded the release candidate version of iOS 18.2 today, which means it's going to see a public launch imminently. Release candidates represent the final version of new software that will be provided to the public should no last minute bugs be found, and Apple includes release notes with the RC launch.
The iOS 18.2 release notes provide a look at all of the new features that are coming...
Monday December 9, 2024 7:36 am PST by Joe Rossignol
Apple plans to remove the notch from the MacBook Pro in a few years from now, according to a roadmap shared by research firm Omdia.
The roadmap shows that 14-inch and 16-inch MacBook Pro models released in 2026 will have a hole-punch camera at the top of the display, instead of a notch. It is unclear if there would simply be a pinhole in the display, or if Apple would expand the iPhone's...
Friday December 6, 2024 4:42 am PST by Tim Hardwick
Apple is set to release iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls...
Monday December 9, 2024 1:28 am PST by Tim Hardwick
Norwegian payment service Vipps has become the world's first company to launch a competing tap-to-pay solution to Apple Pay on iPhone, following Apple's agreement with European regulators to open up its NFC technology to third parties.
Starting December 9, Vipps users in Norway can make contactless payments in stores using their iPhones. The service initially supports customers of SpareBank...
Friday December 6, 2024 4:07 pm PST by Juli Clover
In 2025, Apple is planning to debut a thinner version of the iPhone that will be sold alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. This iPhone 17 "Air" will be about two millimeters thinner than the current iPhone 16 Pro, according to Bloomberg's Mark Gurman.
The iPhone 16 Pro is 8.25mm thick, so an iPhone 17 that is 2mm thinner would come in at around 6.25mm. At 6.25mm,...
Thursday November 28, 2024 3:30 am PST by Tim Hardwick
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as...
I've said it before: I think these are priced too highly and Apple is taking advantage of the pent up demand. They've done it before with the iMac retina. It feels disrespectful. But it seems we're willing to take the abuse. :/
Update: Several people have (very respectfully) argued the case that the price hike is justified given the bumps in specs and capabilities. I don't dispute some sort of price hike, just not the one we're getting. Why? Because Apple is no longer the head-and-shoulders-above-the-competition company that it once was. I don't feel that it commands the same price point that it used to. That is, admittedly, a completely subjective opinion. But then so Apple's belief that it is justified in bumping its price by $400 to keep its profit margin. Given the sales figures they are reporting, it seems like they will succeed with it. This time. I just hope they don't get complacent. Nuff said on the topic. If you have the means, the new MacBook is a wonderful machine and I hope folks enjoy it!
The "MacBook Pro" is treated as a single product rather than the group of products it is. Meanwhile, the competitors have hundreds of different models competing, many of which from the same brand.
Of course it will outsell the others when the breakdown is as such.
