Continuing in the tradition of changing Reactions to suit a theme or holiday, Facebook today has begun rolling out a Halloween version of the six Reaction buttons. Replacing Like, Love, Haha, Wow, Sad, and Angry are a skeleton's hand, candy heart, witch, ghost, Frankenstein's monster, and a pumpkin.
Using its acquisition of MSQRD, Facebook is also introducing Halloween-themed live filter masks into its live video streaming feature. The limited-time masks are said to include a skull, an evil queen, a pumpkin, and a witch.
After you start broadcasting from the "Live" button on top of the feed in the Facebook app, you can find the masks in the magic wand menu in the top left corner of the screen. The company said that a selection of masks will continue to be available after Halloween, "so you can be creative in your Live videos any time."
The update is expected to stick around through Halloween, although Facebook didn't specifically confirm how long it would last. Reactions will be rolling out to people "in a select set of countries," while masks are available only to iOS users in the United States, United Kingdom, and New Zealand.
Top Rated Comments
Way to prioritize and delegate your resources properly there, Zuckerberg! o_O
The more critical point here is the fact that Facebook is a legacy app, built well before size classes were introduced. Although I'm sure they implemented many of the new tools like size classes and AutoLayout, they are still constrained in some areas by the older code base.
Updating all that is definitely worth it in terms of reducing technical debt and legacy code. But on the other hand the iPad Pro accounts probably for 1% of their user base. Halloween skins will reach 99% of their user base, attracting them to the app in and during the Halloween period. And we all know halloween is a big holiday, where people shop, eat and leisure. All these activities are super important to Facebook and its marketing partners.