Continuing in the tradition of changing Reactions to suit a theme or holiday, Facebook today has begun rolling out a Halloween version of the six Reaction buttons. Replacing Like, Love, Haha, Wow, Sad, and Angry are a skeleton's hand, candy heart, witch, ghost, Frankenstein's monster, and a pumpkin.

facebook-halloween

Some Reactions, including Like, change into their festive versions after being tapped

Using its acquisition of MSQRD, Facebook is also introducing Halloween-themed live filter masks into its live video streaming feature. The limited-time masks are said to include a skull, an evil queen, a pumpkin, and a witch.

After you start broadcasting from the "Live" button on top of the feed in the Facebook app, you can find the masks in the magic wand menu in the top left corner of the screen. The company said that a selection of masks will continue to be available after Halloween, "so you can be creative in your Live videos any time."

facebook-halloween-2
The update is expected to stick around through Halloween, although Facebook didn't specifically confirm how long it would last. Reactions will be rolling out to people "in a select set of countries," while masks are available only to iOS users in the United States, United Kingdom, and New Zealand.

Top Rated Comments

rockarollr Avatar
73 months ago
Who gives a damn? How about they get their priorities straight and fix their app so it looks right on the 12.9" iPad Pro? You would think that might be just a bit more important.

Way to prioritize and delegate your resources properly there, Zuckerberg! o_O
Score: 3 Votes (Like | Disagree)
Zorn Avatar
73 months ago
Wow! How super kewl and useful! Meanwhile in the real world, the Facebook app still looks like sloppy mud on the iPad Pro one year later. Glad they have their priorities straight.
Score: 3 Votes (Like | Disagree)
acegreen Avatar
73 months ago
What kills me is that as I understand it, developers don't even need to do anything super special anymore. Basically they just tick a box to have the app respect size classes and it ensures the app looks proper on any iDevice.
Oh yea show me how thats done please. Haha what should kill you is your naivety in believing that this is in fact true. First off, even with an app built from scratch support size classes the proper way involves maybe layout changes, rather than simply leaving the constraints as they are. For example a list of things could be split into 2 columns to take advantage of the new space etc. Otherwise it would just be a bigger version of the 9.7". Device based layout and design might be necessary and takes up resources. So even with a brand new app, its not as simple as just supporting the size class.

The more critical point here is the fact that Facebook is a legacy app, built well before size classes were introduced. Although I'm sure they implemented many of the new tools like size classes and AutoLayout, they are still constrained in some areas by the older code base.

Updating all that is definitely worth it in terms of reducing technical debt and legacy code. But on the other hand the iPad Pro accounts probably for 1% of their user base. Halloween skins will reach 99% of their user base, attracting them to the app in and during the Halloween period. And we all know halloween is a big holiday, where people shop, eat and leisure. All these activities are super important to Facebook and its marketing partners.

#priorities
Score: 2 Votes (Like | Disagree)
Kobayagi Avatar
73 months ago
Finally(!!) Now, my life = complete
Score: 2 Votes (Like | Disagree)
Zorn Avatar
73 months ago
Oh yea show me how thats done please. Haha what should kill you is your naivety in believing that this is in fact true. First off, even with an app built from scratch support size classes the proper way involves maybe layout changes, rather than simply leaving the constraints as they are. For example a list of things could be split into 2 columns to take advantage of the new space etc. Otherwise it would just be a bigger version of the 9.7". Device based layout and design might be necessary and takes up resources. So even with a brand new app, its not as simple as just supporting the size class.

The more critical point here is the fact that Facebook is a legacy app, built well before size classes were introduced. Although I'm sure they implemented many of the new tools like size classes and AutoLayout, they are still constrained in some areas by the older code base.

Updating all that is definitely worth it in terms of reducing technical debt and legacy code. But on the other hand the iPad Pro accounts probably for 1% of their user base. Halloween skins will reach 99% of their user base, attracting them to the app in and during the Halloween period. And we all know halloween is a big holiday, where people shop, eat and leisure. All these activities are super important to Facebook and its marketing partners.

#priorities
Fair enough, I'll stand correct since I'm not a developer. Still though, I think Facebook more than has the resources to update for this, even if it's not a huge segment of their user base. It makes the app look completely unprofessional, especially for a service that comes built into iOS (Facebook login is in the settings, and there's one button download of the app). If I were Apple, I would tell them they stand to risk losing their "most favored nation" status within the OS if they can't properly update their app. This isn't a tiny indy dev that can't bother with a flagship device.
Score: 1 Votes (Like | Disagree)
ArtOfWarfare Avatar
73 months ago
Tiny bit of shine to the heart makes it a candy heart... okay, fine, I'll buy that, but I'm pretty certain the like button wasn't changed at all. What makes it a skeleton now?
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
maxresdefault

Unbox Therapy Shares Hands-On Look at iPhone 14 Pro Max Replica

Monday May 16, 2022 4:40 am PDT by
YouTuber Unbox Therapy has shared a hands-on look at the iPhone 14 Pro Max using what he claims is a one-to-one replica created by third-party case makers with access to detailed schematics and dimensions for Apple's new upcoming flagship smartphone. As with the iPhone 13 Pro lineup, in 2022, we are expecting a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max, but this time the Pro...
RIP iPod Feature

RIP iPod: A Look Back at Apple's Iconic Music Player Over the Years

Friday May 13, 2022 2:25 pm PDT by
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup. To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years. Original iPod (2001) Introduced in October...
macOS Monterey 2

Apple Releases macOS Monterey 12.4 With Support for Studio Display Webcam Update

Monday May 16, 2022 10:10 am PDT by
Apple today released macOS Monterey 12.4, the fourth major update to the macOS Monterey operating system that launched in October 2021. macOS Monterey 12.4 comes over two months after the launch of macOS Monterey 12.3, an update that added Universal Control. The ‌‌‌‌‌macOS Monterey‌‌ 12.4 update can be downloaded on all eligible Macs using the Software Update section of System...
iOS 15

Apple Releases iOS 15.5 and iPadOS 15.5 With Wallet and Podcast Updates

Monday May 16, 2022 10:00 am PDT by
Apple today released iOS 15.5 and iPadOS 15.5, the fifth major updates to the iOS and iPadOS 15 operating systems that were initially released in September 2021. iOS and iPadOS 15.5 come a little over two months after the launch of iOS 15.4 and iPadOS 15.4. The iOS 15.5 and iPadOS 15.5 updates can be downloaded for free and the software is available on all eligible devices over-the-air in...
airpodsprodesign

Kuo: AirPods, MagSafe Battery Pack, and Other Apple Accessories Also to Switch to USB-C in Future

Sunday May 15, 2022 5:59 am PDT by
Earlier this week, well-known Apple analyst Ming-Chi Kuo claimed that Apple plans to release at least one iPhone 15 model with a USB-C port in 2023. Now, in a follow-up tweet, he has claimed that accessories like AirPods, the MagSafe Battery Pack, and the Magic Keyboard/Mouse/Trackpad trio would also switch to USB-C in the "foreseeable future." Both the iPhone and all of the aforementioned...
apple tv 4k design green

Apple Releases tvOS 15.5 for Apple TV HD and Apple TV 4K

Monday May 16, 2022 9:57 am PDT by
Apple today released tvOS 15.5, the fifth major update to the tvOS operating system that first launched in September 2021. tvOS 15.5 comes more than two months after the release of tvOS 15.4, an update that brought support for captive WiFi networks. tvOS 15.5 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple...