Facebook Updates iOS App With Halloween Themed Reactions and Live Filters

by

Continuing in the tradition of changing Reactions to suit a theme or holiday, Facebook today has begun rolling out a Halloween version of the six Reaction buttons. Replacing Like, Love, Haha, Wow, Sad, and Angry are a skeleton's hand, candy heart, witch, ghost, Frankenstein's monster, and a pumpkin.

facebook-halloween

Some Reactions, including Like, change into their festive versions after being tapped

Using its acquisition of MSQRD, Facebook is also introducing Halloween-themed live filter masks into its live video streaming feature. The limited-time masks are said to include a skull, an evil queen, a pumpkin, and a witch.

After you start broadcasting from the "Live" button on top of the feed in the Facebook app, you can find the masks in the magic wand menu in the top left corner of the screen. The company said that a selection of masks will continue to be available after Halloween, "so you can be creative in your Live videos any time."

facebook-halloween-2
The update is expected to stick around through Halloween, although Facebook didn't specifically confirm how long it would last. Reactions will be rolling out to people "in a select set of countries," while masks are available only to iOS users in the United States, United Kingdom, and New Zealand.

Top Rated Comments

(View all)
Avatar
49 months ago
Who gives a damn? How about they get their priorities straight and fix their app so it looks right on the 12.9" iPad Pro? You would think that might be just a bit more important.

Way to prioritize and delegate your resources properly there, Zuckerberg! o_O
Score: 3 Votes (Like | Disagree)
Avatar
49 months ago
Wow! How super kewl and useful! Meanwhile in the real world, the Facebook app still looks like sloppy mud on the iPad Pro one year later. Glad they have their priorities straight.
Score: 3 Votes (Like | Disagree)
Avatar
49 months ago

What kills me is that as I understand it, developers don't even need to do anything super special anymore. Basically they just tick a box to have the app respect size classes and it ensures the app looks proper on any iDevice.

Oh yea show me how thats done please. Haha what should kill you is your naivety in believing that this is in fact true. First off, even with an app built from scratch support size classes the proper way involves maybe layout changes, rather than simply leaving the constraints as they are. For example a list of things could be split into 2 columns to take advantage of the new space etc. Otherwise it would just be a bigger version of the 9.7". Device based layout and design might be necessary and takes up resources. So even with a brand new app, its not as simple as just supporting the size class.

The more critical point here is the fact that Facebook is a legacy app, built well before size classes were introduced. Although I'm sure they implemented many of the new tools like size classes and AutoLayout, they are still constrained in some areas by the older code base.

Updating all that is definitely worth it in terms of reducing technical debt and legacy code. But on the other hand the iPad Pro accounts probably for 1% of their user base. Halloween skins will reach 99% of their user base, attracting them to the app in and during the Halloween period. And we all know halloween is a big holiday, where people shop, eat and leisure. All these activities are super important to Facebook and its marketing partners.

#priorities
Score: 2 Votes (Like | Disagree)
Avatar
49 months ago
Finally(!!) Now, my life = complete
Score: 2 Votes (Like | Disagree)
Avatar
49 months ago

Oh yea show me how thats done please. Haha what should kill you is your naivety in believing that this is in fact true. First off, even with an app built from scratch support size classes the proper way involves maybe layout changes, rather than simply leaving the constraints as they are. For example a list of things could be split into 2 columns to take advantage of the new space etc. Otherwise it would just be a bigger version of the 9.7". Device based layout and design might be necessary and takes up resources. So even with a brand new app, its not as simple as just supporting the size class.

The more critical point here is the fact that Facebook is a legacy app, built well before size classes were introduced. Although I'm sure they implemented many of the new tools like size classes and AutoLayout, they are still constrained in some areas by the older code base.

Updating all that is definitely worth it in terms of reducing technical debt and legacy code. But on the other hand the iPad Pro accounts probably for 1% of their user base. Halloween skins will reach 99% of their user base, attracting them to the app in and during the Halloween period. And we all know halloween is a big holiday, where people shop, eat and leisure. All these activities are super important to Facebook and its marketing partners.

#priorities

Fair enough, I'll stand correct since I'm not a developer. Still though, I think Facebook more than has the resources to update for this, even if it's not a huge segment of their user base. It makes the app look completely unprofessional, especially for a service that comes built into iOS (Facebook login is in the settings, and there's one button download of the app). If I were Apple, I would tell them they stand to risk losing their "most favored nation" status within the OS if they can't properly update their app. This isn't a tiny indy dev that can't bother with a flagship device.
Score: 1 Votes (Like | Disagree)
Avatar
49 months ago
Tiny bit of shine to the heart makes it a candy heart... okay, fine, I'll buy that, but I'm pretty certain the like button wasn't changed at all. What makes it a skeleton now?
Score: 1 Votes (Like | Disagree)

Top Stories

Apple Confirms This Year's iPhone 12 Models Will Be a Little Bit Late

Thursday July 30, 2020 2:34 pm PDT by
During today's earnings call covering the third fiscal quarter of 2020 (second calendar quarter) Apple CFO Luca Maestri confirmed that Apple is expecting to release this year's iPhones later than usual. Maestri said that Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later." Multiple rumors have suggested that ...

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Apple Watch Series 6 to Feature Blood Oxygen Monitoring Sensor

Friday July 31, 2020 1:56 am PDT by
The Apple Watch Series 6 will add blood oxygen monitoring to its features list when it's launched later this year, according to a new report from DigiTimes. Apple Watch 6 will feature biosensors that can monitor sleeping conditions, detect blood oxygen and measure pulse rates, heartbeats and atrial fibrillation, and will also incorporate MEMS-based accelerometer and gyroscope, all allowing the ...

Just How Small Will the 5.4-Inch iPhone 12 Screen Be? Try It Out for Yourself

Tuesday July 28, 2020 12:57 pm PDT by
As rumors of the iPhone 12 have continued to build over the past few months, the one model that has the most excitement around it is the smallest 5.4" model. The iPhone 12 is believed to be coming in 5.4", 6.7", and 6.1" sizes. Dummy models have shown how much smaller the 5.4" is compared to the rest of the iPhone lineup. The upcoming 5.4" iPhone falls in-between the size of the original...

Top Stories: Try the 5.4-Inch iPhone 12 Display Size, Blockbuster Earnings, Tim Cook at Antitrust Hearing

Saturday August 1, 2020 6:00 am PDT by
Another busy week of Apple news and rumors has wrapped up, with a lot of focus on Tim Cook's appearance at a Congressional antitrust hearing and a blockbuster earnings report. Subscribe to the MacRumors YouTube channel for more videos. We continued to hear rumors about the upcoming iPhone 12 lineup, including a rare admission from Apple that the lineup will launch "a few weeks later" than...

Emails Reveal Why Steve Jobs and Phil Schiller Blocked In-App Purchase of Kindle Books

Friday July 31, 2020 6:25 am PDT by
Internal Apple emails, made public by the House Judiciary Committee's antitrust inquiry, have revealed information about why Apple blocked in-app purchases of Kindle books on iOS devices, reports The Verge. Two sets of emails between Steve Jobs, Phil Schiller, Eddy Cue, and various other senior Apple executives, disclose the exact thinking behind how Apple approached Kindle on iOS. The...

Battery Likely for Upcoming Apple Watch Series 6 Filed in Certification Listings

Saturday August 1, 2020 5:46 am PDT by
A battery likely for the upcoming Apple Watch Series 6 has been filed at the Korea Testing and Research Institute and discovered by a Twitter user @yabhishekhd. Certification for a 1.17Wh battery with a capacity of 303.8mAh was issued on June 23 by the KTR, a Korean regulatory body that approves and tests new hardware ahead of public sale. The battery seems to be destined for a future...

Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro

Saturday August 1, 2020 2:33 am PDT by
Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada. Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape. "See the game like never before with Ultra ...

Apple Launches New Gift Card for 'Everything Apple'

Friday July 31, 2020 3:45 am PDT by
Apple has introduced a new single gift card in the U.S. for all things Apple. First spotted by iCulture, the card can be used at the App Store and other online services, but you can also use it to buy products and accessories in the Apple Store. Previously, there were two separate Apple gift cards available: iTunes cards, which can be used for App Store, iTunes Store, and iCloud storage...

Leaker Jon Prosser Claims iPhone 12 and New iPads Will Launch in October

Wednesday July 29, 2020 4:15 pm PDT by
Leaker Jon Prosser, who has a somewhat mixed track record when it comes to predicting Apple's plans, today said that new iPhone 12 models and new iPads will launch in October. Multiple rumors have suggested that some or all of the iPhone 12 models coming this year will see a later than normal launch. Apple typically unveils and releases new iPhones in the month of September, but problems...