Facebook Acquires Popular Live Filter iOS App 'MSQRD'

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Apps that add real-time filters to selfies and videos are growing in popularity, and today Facebook announced the acquisition of the team behind MSQRD, a much-downloaded live filter app available on iOS and Android devices.

First introduced in January of 2016, MSQRD applies live filters to photos and videos captured with the iPhone's front-facing camera. It includes face swapping capabilities, along with a range of filters and masks that include celebrities, animals, and effects like larger eyes or rabbit ears. Filters like these have been gaining popularity in recent months following their implementation in Snapchat last fall.

msqrd
Apple has made an investment in similar technology, having purchased real-time motion capture firm Faceshift in 2015. Faceshift worked with game and animation studios on technology designed to quickly and accurately capture facial expressions using 3D sensors, which could be used to create real-time video avatars for video chat. It isn't clear what Apple will do with the technology, but it could potentially be incorporated into Photo Booth or FaceTime.

Though the technology has been acquired by Facebook, MSQRD will continue to be available on iOS devices as a standalone product. The app can be downloaded from the App Store for free. [Direct Link]

Top Rated Comments

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61 months ago
My kids will love this app. They use snapchat and don't even take pics or have friends on their account. They just go through all the filters and laugh themselves silly.
Score: 4 Votes (Like | Disagree)
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61 months ago
Hurry and download app before it requires a fb account!
I have none and can't use apps that require fb access.
Also check out BitEmji. Can use regular email for that for now.
Score: 2 Votes (Like | Disagree)
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61 months ago

My kids will love this app. They use snapchat and don't even take pics or have friends on their account. They just go through all the filters and laugh themselves silly.

It's pretty fun. The MacRumors team was messing around with it this morning! It's also nice that it's free with no in-app purchases.
Score: 1 Votes (Like | Disagree)
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61 months ago
What is FB's endgame in this??
Score: 1 Votes (Like | Disagree)
Avatar
61 months ago

What is FB's endgame in this??

Instagram
Score: 1 Votes (Like | Disagree)
Avatar
61 months ago

What is FB's endgame in this??

To incorporate something from that app or from the technologies the developers of the app have created into one or more of Facebook's apps or services?
Score: 1 Votes (Like | Disagree)

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