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Mac Sales Continue to Slide Amid Lack of Updates

Amid a continuing decline in worldwide PC shipments, Apple is also experiencing a decline according to new PC shipping estimates from Gartner. During the third quarter of 2016, Apple shipped an estimated 5 million Macs, down from 5.7 million in the year-ago quarter for a 13.4 percent decline in growth.

Apple's 3Q 2016 market share comes in at 6.7 percent, down from 7.3 percent in 3Q 2015, securing the company's position as the number five worldwide PC vendor after Lenovo, HP, Dell, and Asus. While top PC vendor Lenovo saw a small drop in shipments, HP, Dell, and Asus saw growth in the range of two percent.

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Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q16 (Thousands of Units)

Lenovo shipped an estimated 14.4 million PCs during the quarter, while HP shipped 14 million, Dell shipped 10 million, and Asus shipped 5.4 million. Acer, the number six worldwide PC vendor, was nearly on par with Apple's shipments at 4.6 million units sent out. Shipments from other smaller manufacturers were at 15 million, a 16.2 percent decline from the year-ago quarter.

In the United States, Apple shipped an estimated two million Macs, a 10.7 percent decline from the 2.3 million shipped in 3Q 2015.

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Gartner's Preliminary U.S. Vendor Unit Shipment Estimates for 3Q16 (Thousands of Units)

According to Gartner's estimates, overall worldwide PC shipments fell 5.7 percent to 68.9 million units, marking the eighth consecutive quarter of decline, which it said is the "longest duration of decline" in the history of the PC industry.

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Apple's U.S. Market Share Trend: 1Q06-3Q16 (Gartner)

IDC also released its own shipment estimates, noting a 3.9 percent decline in overall worldwide PC shipments. According to IDC's numbers, which are very similar to Gartner's, Apple shipped 5 million Macs during 3Q 2016, a decline of 13 percent from 3Q 2015.

Almost all of Apple's Mac line is in desperate need of an update. Aside from the Retina MacBook, no other machines have received updates in 2016, leaving customers to eagerly await new models.

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According to rumors, Apple is planning to introduce a revamped MacBook Pro as soon as later this month, said to feature a redesigned, thinner body, a flatter keyboard, a wider pressure-sensitive trackpad, and most notably, an OLED display touch panel that replaces the physical function keys.

Touch ID may be built into this panel, and it will include updated Intel processors, improved graphics, and USB C/Thunderbolt 3 support. Other Macs, like the Mac Pro, the Mac mini, iMac, and the MacBook Air are due for updates, but it is not yet clear when these machines will receive refreshes.

Tags: IDC, Gartner


Top Rated Comments

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28 months ago
How long should I "stay tuned" for?

('http://s50.photobucket.com/user/hadza/media/Post%20on%20Mac%20Rumors%20when%20nMP%20is%201000%20days_zpsfkfxfgym.jpg.html')
Rating: 143 Votes
28 months ago
Who would have thought that selling terribly outdated tech at full retail prices would lead to declining sales?
Rating: 99 Votes
28 months ago
What's the point of that huge new spaceship if all they're doing is making emojis.

That car better be amazing...
Rating: 95 Votes
28 months ago
"According to rumors, Apple is planning to introduce a revamped MacBook Pro as soon as next month"

Uh, please tell me this was written in September.
Rating: 83 Votes
28 months ago
If top management has stopped caring about the Mac, I wish they would appoint an executive dedicated to the Macintosh. This is a multi-billion dollar business that deserves competent leadership. Seriously, it would not be hard to make Mac hardware competitive.

1. Just give us annual refreshes with current components for starters.
2. Next, make the Mac Pro a 'cross over product' that could be specced with desktop class or workstation class components. No more: either workstation or laptop on a stick nonsense, with a gaping hole in the middle.
3. And by God, fix your damn OpenGL drivers!
Rating: 79 Votes
28 months ago
It's like they've stopped caring.
Rating: 75 Votes
28 months ago
Really glad to see the market is responding!

Only *real* Apple fanboys would defend this Mac lineup.
Rating: 72 Votes
28 months ago
Very foolish of them to let things slip like this for so long.
Rating: 72 Votes
28 months ago
As reflected in the buyers guide and I mentioned like 3 months ago, there isn't a single system I'd recommend to any of my friends/family to buy right now.
Rating: 71 Votes
28 months ago
6 years ago I would not consider a pc laptop. Now I would not consider a Mac
Rating: 64 Votes

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