The Messages App Store has grown to more than 1,650 applications and sticker packs in the nine days since iOS 10 launched to the public, according to new data gathered by Sensor Tower (via TechCrunch). Unsurprisingly, the most popular type of Messages app is the sticker pack, which accounts for 1,251 of the total apps on the storefront. The other 402 include entertainment, news, and gaming-related apps.

Although stickers remain the dominant app category in Messages, due to a handful of fun and free packs users can download, the store is largely outweighed by paid sticker packs. Specifically, there are 944 paid sticker packs on the Messages store, and just 307 free sticker packs. The pricing of the paid packs is mostly at the $0.99 price point (86 percent of the packs cost this much), but there are some that are $1.99 (12 percent), $2.99 (1 percent), and $3.99 (only 1 pack in the entire store is priced at this amount).

sensor-tower-imessage
Within the 402 non-sticker apps, games are the most popular experiences, with 91 gaming apps available to download in Messages. It beats the second most-popular category by over half, with Entertainment coming in second (39 apps), followed by Utilities (31 apps), Productivity (26 apps), and Social Networking (25 apps). The new Sensor Tower data does not disclose which apps are the most downloaded by users, however.

sensor-tower-imessage-2
Stickers are the easy way to visualize and explain the new features of Messages, but there are multiple useful apps in the App Store that provide streamlined ways to communicate with friends and family members. Fandango allows you to quickly pick a film and showtime to propose a movie date with someone, Square Cash can send money between you and a contact without opening the full app, and OpenTable facilitates dinner decisions through voting on restaurants and even putting down a reservation.

As the Messages App Store continues to grow, older apps are contributing updates that add in Messages functionality -- like Tinder and Fallout Shelter -- alongside all-new apps exclusively designed for Messages. Check out the MacRumors guide for finding and installing sticker packs if you're not sure how to start using the new features in Messages.

Related Forum: iOS 10

Top Rated Comments

keysofanxiety Avatar
119 months ago
The new Messages app has destroyed any semblance of maturity I thought I had. I'm like a kid in a candy shop.
Score: 14 Votes (Like | Disagree)
gsmornot Avatar
119 months ago
I never thought I would send a Pac-Man to eat a message as a reply but here we are.
Score: 12 Votes (Like | Disagree)
gsmornot Avatar
119 months ago
I got the Mario and Peanuts sticker packs the other day. They’re pretty good and provided a little bit of fun for me and some friends. I'm surprised at how many are already available so soon too!
...for no good reason I'm sending people animated Dunkin Donuts.
Score: 7 Votes (Like | Disagree)
S.B.G Avatar
119 months ago
Is their anyway to rearrange the app drawer when you swipe thru the applications? I tend to always use the app that's far away..
Yes. Tap the 4 dots on the left then press and hold on the pack icons until they wiggle and then you can rearrange them.
Score: 7 Votes (Like | Disagree)
0815 Avatar
119 months ago
Guess I am getting too old for this .... my daughter however is very excited about this stuff.
Score: 4 Votes (Like | Disagree)
jamescobalt Avatar
119 months ago
Sounds like Apple probably should have created a sticker marketplace rather than having what will eventually be THOUSANDS of apps just for doing the exact same thing slightly differently.
Score: 4 Votes (Like | Disagree)

Popular Stories

2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Finder Siri Feature

Apple's New Siri Will Be Powered By Google Gemini

Wednesday November 5, 2025 11:57 am PST by
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google. For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
airtag purple

Apple's Website Lists AirTag 4-Pack at Shockingly Low Price [Updated]

Friday November 7, 2025 6:40 am PST by
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag. This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked. Delivery estimates are already pushing into late November to early December, suggesting...
apple watch se 3 always on

Apple to Remove iPhone-Apple Watch Wi-Fi Sync in EU With iOS 26.2

Thursday November 6, 2025 4:37 am PST by
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report. Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
ikea smart home devices

IKEA Debuts 21 HomeKit-Compatible Smart Bulbs, Sensors, and Controls

Thursday November 6, 2025 4:08 pm PST by
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered. There are a series of new smart bulbs that are...
Home Hub Command Center with Dome Base Feature

Apple's 2026 Smart Home Revamp: All the Rumors

Wednesday November 5, 2025 3:54 pm PST by
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026. Home Hub Apple is working on a home hub or "command center" that will serve as a...