Earlier this year, Apple introduced a new Live Tune-In feature for Siri, which allows the personal assistant to go directly to a live channel in a supported app. As of today, Live Tune-In has gained support for ABC News, letting Siri open up live news broadcasts when commanded to do so.
Live Tune-In also works with the following apps: CBS, CBS News, CNN Go, Cooking Channel, Disney Channel, Disney Jr., Disney XD, DIY, ESPN, Food Network, FXNOW, HGTC, and Travel Channel.
Live Tune-In is currently only available in the United States. It can be accessed by asking Siri to "Watch ESPN live" or "Watch ABC News live." Live Tune-In Feature is available for all customers who have a fourth-generation Apple TV. In most cases, it does require a cable subscription and authentication through a cable provider.
Top Rated Comments
The ATV's UI is so much better than the cable companies. The cable companies' STBs are large, slow, buggy, and have outdated UI. Plus, many companies charge for HD. If you have a few HD STBs that you are renting, the costs add up quick. In a years time, you could buy a couple ATVs.
I pay for a cable tv sub. It only costs a little more than internet alone, and it includes Showtime for 12 months.
I do not use Comcast's crappy STB. It has never been hooked up. It is sitting in the box that it was shipped to my house and I have never taken it out. It was the free one that came with my sub, so there is no monthly fees for it.
I use ATVs all over my home. If there is a station that I am paying for, but it not available on my ATVs I do not watch it.
For the reasons listed above. I will reverse the question on you:
Why would you watch something on the DIRECTV box if you can get the same content on an Apple TV?